Creativity and Innovation Table

Creativity and Innovation

Creative Intelligence

A real life example of creative intelligence would be a computer programmer realizing that the current systems used was lacking a user friendly interface and re-structuring the program to fit the needs of the business.

Innovation

A real life example of innovation would be the creation of smartphones/TV’s/ laptops, etc.. Taking a normal cellphone and innovating it to react to human touch and sound is not only innovative, but it also displays a form of creative intelligence by referencing pass experience consumer had with cell phones and bring to light a new remarkable technology.

Rules of Innovation

• Exert strong leadership on the innovation strategy and portfolio decisions – Ensure idea flow clearly from Top management through entry level personnel so everyone is clear on the company’s goals and objectives.
• Integrate innovation into the company's basic business mentality – Ensure employees understand the innovative mission of the company from the beginning as to avoid any confusion and to better prepare employees for changes.
• Align the amount and type of innovation to the company's business. This coincides with the previous rule in ensuring a complete understanding of the goals towards innovation within an organization.
• Manage the natural tension between creativity and value capture – Ensure creative innovation are exploited in the most effective and efficient manner to drive review and lessen the burden on the organization.
• Neutralize organizational antibodies. – Ensure employees are prepared for changes and understand the “who, what, when, where, and why behind such changes.
• Recognize that the basic unit (or fundamental building block) of innovation is a network that includes people and knowledge both inside and outside the organization. – Ensure all internal resources are exhausted before going outside of the organization.
• Create the right metrics and rewards for innovation. – Identify a rewards system that keeps employees engaged and eager to be innovative without too much expectation.