Creativity and Innovation

INTRODUCTION

Based on the article “THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN DESIGN”, companies are creating and designing new innovative products and services to fit into today’s daily lifestyle, making life easier and more enjoyable, in order to remain competitive in the market.

Many companies today are facing a global competition demanding them to change their production on a regular basis. And these companies have done their very best to maintain as the most innovative companies in the world. They create something new and better just to compete with competitors. In other words they are able to control their creativity and their innovation to keep on going for long term success.

Creativity and innovation is a very important element in order to make the company to be more competitive and established in the future. Successful companies create a competitive advantage in the marketplace through innovation and creativity. Such companies is not created by accident, but the corporate leader and human resource department they work together to create such success. They need to create and market new products and services. Human Resource Management and the corporate leaders need to work together in foster such creativity and innovations.

CREATIVITY

Creativity is the ability to find new solutions to a problem and make it into something new. Creative productivity require a unique of combination of a person’s knowledge in which creativity will make someone ability to think beyond their current limits. And the willingness to take the idea and produce something new and transform it within a the people that is open to the transformation idea or product

INNOVATION

For many of us, innovation means the introduction of new technology and inventions-such as cell phone. It is true that development lead to the development of new products