Design Analysis of Golden Taxi, Llc

To: Jacob Gordon

From: Michelle Zhao

Date: 10/29/2013

Subject: Design Analysis of Golden Taxi, LLC Official Website

Golden Taxi, LLC - Design Analysis

Overview

This report examines various design elements utilized in Golden Taxi, LLC's official website, and analyze the effectiveness of establishing the identity as a "prompt, courteous, and clean service's provider". After careful examination, I will talk about which design elements I'm going to include in my recommendation report, and why I'm going to include certain elements.

Explanation

As a well-known transportation service provider in State College and surrounding areas, Golden Taxi does not use flyers or posters much to advertize and publicize its service, so the choices are limited. What's more, their official website is the most informative resources according to my research, therefore is more valuable to analyze.

The intended audience of the website, as Golden Taxi identifies on their homepage, is the "Penn State Community" including local residents, college students and faculties, and other visitors during major events in State College. Audiences can look up information of available services, make online reservations, and learn about the history and story of the company through the website. Among these intended functions, the reservation page is extremely neat, trying to establish a professional image as a service provider.

As long as the company operates, the website will not shut down. Because Golden Taxi does not use the website to advertise special event either, all information presented is valid without a time limitation.

Analysis

• PARC Analysis

Proximity

On the "HOME PAGE", a brief service description is grouped with a picture of their vehicles. Also, payment information is closed together, with an image of 4 accepted card type, making the purpose of this chunk of information clear. On the "BOOK IN ADVANCE" webpage , the company's fax and phone number are grouped together as contact information, above the main frame for customers to fill out personal information and booking details.

Alignment

On the "SERVICES" page, all information are aligned to the center to highlight their "Additional services for your transportation needs". In the reservation form on the "BOOK IN ADVANCE" webpage, entries are aligned to the left, and the blank areas waiting to be filled are aligned to the right of the frame.

Repetition

All