Enviromental Factors - Uop Mkt 421

In order to keep up with the ever-changing needs of consumers needs and desires, organizations have their own sets of procedures and protocols that help to guide employees and to give set an example as for the expected conduct of the employees as well as the global and domestic marketing decisions that are made, and environmental aspects of the organization. Any company's success rate can be affected by internal or external environment analyses and these types of environment analyses focus on the target market for an organization's goods or services that can provide understanding of environmental factors that need to be addressed in order for a product to succeed. Even major companies like Pepsi Co. are affected by these factors and when considering the importance of the factors that affect marketing, it is necessary to note that the environment and market can be very complicated and constantly changing.

The Pepsi Corporation has been known as a world leader for quite some time in convenient foods, and beverages, with revenues of more than $39 billion and over 185,000 employees, both of which conduct domestic and global marketing (Pepsi Co, 2009). At the same time, Pepsi is and has been committed to protecting there natural resources and operating in a way that minimizes leaving an ‘environmental footprint', with the ultimate goal of reaching a net-neutral impact on the earth. In addition, as a multinational company, Pepsi values the unique contributions and perspectives that people from different cultures can bring to there business. With this positive, multi-cultural mindset, the company continues to promote diversity and believes that they have a responsibility to ensure the health and wellness of the communities they serve. Besides the global environmental factors, that affect the Pepsi company marketing decisions, Pepsi should also be aware of the culture and technology that could also affect their successful marketing so far. Culture-based impacts and the concurrent marketing decisions that need to be in sync with them are regularly made because many countries feel that certain types of American exposure to products erodes values and of other cultures and westernizes the world. Other issues the culture aspect can affect are marketing decisions and being able to adapt to other countries' business practices, and dealing effectively with foreign Nationals (Armstrong & Kotler, 2005).

An internal or external environment analysis is an analysis of the target market for a company's goods or services that can provide understanding of the environmental factors that need to be addressed for the product to succeed. Due to the fact that the political factors can have a major