Glo-Bus

Since we are taking over the operation of a digital camera company that is in a neck-and-neck race for global market leadership, competing against rival digital camera companies, we want to develop a new strategy that could increase profitability and gain more market share. We also want to increase the ratings from our consumers and boost their satisfaction because customers is the base of every business. Therefore, we would like to employ a low-cost leadership strategy and pursue a competitive advantage keyed to having lower costs and selling our digital cameras at lower prices than rivals. We also focus our company’s competitive efforts on gaining sale and market in those geographic markets where our company already has high sales and most profitable and deemphasize sales in those areas where our company has a comparably low market share or profit margins are relatively low. We want to take the best care of our target market, know exactly what they want and what they need in a digital camera, therefore, we could customize to their preferences and bring the best experience to the customers that will decide to purchase our products. Focusing on some regional areas like North America and Latin America since we already have high sales here. By employing a low-cost leadership strategy, we can lower the cost of production, therefore increase the revenues.

        At the current context, our company is selling about 800,000 entry-level cameras and about 200,000 multi-featured cameras annually. Prior year revenues were $206 million and net earnings were $20 million, which equal to $2.00 per share of common stock. Our company is in a good financial condition and performing well, with good ratings from digital camera users. However, our competitors also have the same worldwide market share, although shares vary by company across the four market regions: Europe, Africa, Asia-Pacific, Latin America, and North America. That is why we need to develop new winning competitive strategies that capitalizes on growing consumer interest in our cameras to keep the company in the ranks of industry leaders, and boosts the company’s earnings.