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Key Success Factors - Lenovo - Huawei - Samsung

Autor:   •  March 19, 2016  •  Study Guide  •  351 Words (2 Pages)  •  2,027 Views

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Key Success Factors

Lenovo

Huawei

Samsung

Key Success  Factors

Weight

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Advertising

Product Quality

R & D Spending

Market Share

Price Competitiveness

3

3

2

Customer Loyalty

2

3

3

Global Expansion

3

2

3

Customer Service

2

2

3

Total

1.00

  1. Price Competitiveness

Lenovo

Huawei

Samsung

In 2015, Lenovo has launched high-end smart phone  such as:-

  1. Lenovo PHAB Plus (launched August 2015)
  2. Lenovo Vibe P1 Turbo (launched Febuary 2016)

In 2015, Huawei has launched high-end smart phone such as:-

  1. Huawei Mate 8 (launched in november 2015)
  2. Huamei Mate S (launched august 2015)

In 2015, Samsung has launched high-end smart phone:-

  1. Samsung S7 (launched in 2016)
  2. Samsung Note 5 (launched in 2015)

Suggested retail price:

1. Lenovo PHAB Plus - Rm 1299.00

2. Lenovo Vibe P1 Turbo - Rm 1039.00

Suggested retail price:

  1. Huawei Mate 8 -

3GB/32GB RM2030

4GB/64GB RM2990

2. Huawei Mate S- Rm2399

Suggested retail price:

1. Samsung S7 - Rm3060

2. Samsung Note 5 - Rm2699

...

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