Kudler Fine Foods

With Kudler Fine foods wanting to increase their customer base they have many areas to look at in when is the right time what do the people in that are want and what are their patterns. First thing to look at will be the population that you have around your stores. At these locations you have many different types of nationalities age and income for these areas. With the La Jolla branch you are minutes away from the ocean. Where the population that live in this area are more affluent which give Kudler Fine Foods able to bring in higher priced gourmet items for customers with the more refined palate. Next you need to know what your customers in that are will want. This is more trial and error due to all of the mixed group of people that you have gathered in this one area. Then with being so close to the ocean you will also get your beach lovers that will want something delicious to have while soaking up the suns rays. Something can be provided for this so that customers that come in will have a one stop to get something for their day in the sun. With acquiring more customers it takes knowing your surrounding are what your market group would like to have and what price ranges to have so that you can draw in the most customers that you can

The importance of demographic data in making a marketing decision for Kudler Fine Foods would be you can then narrow down your target market. By studying the measurable characteristics of the population such as age, sex, and income. Then with having such a huge populace to chose from you can not just have a broad general target especially with providing fine gourmet foods and wine you can chose the best target group that will help to increase your customer base and in turn increase their sales. With your demographic data you are able to make the best decision on the measurable data that can be analyzed. Without it you could miss a target group that would help to increase your data base and without the information