Lays Soya Diet Chips

Introducing Line Extension of Lay’s

“Lay’s Soya Diet Chips”

TABLE OF CONTENTS

S.L NO. Marketing Plan Outline Page No.

1. Executive Summary 03

2. Company History 04

3. Mission Statement 04

4. Product & services 05-07

5. Industry Analysis 08

6. Industry Size, Growth Rate 08

7. Industry structure 09

8. Key Success Factors 10

9. Industry Trends 10-11

10. Market Analysis 11

11. Market Segmentation 11

12. Target Market Selection 12

13. Competitor Analysis 12

14. Overall Marketing Strategy 13

15. Marketing mix 15-17

16. Financial Projections 17-20

17. Appendices 20

EXECUTIVE SUMARRY:

Lay’s is a world famous multinational company. Lay’s is also one of the world's largest food groups, because of its sales, its product range and its geographical presence. Innovation is a driving factor in marketing. Soya diet chips will be the newfangled of Lay’s chips. Healthy foods are not always bland & tasteless. So, presenting, Lay’s Soya Diet Chips a smart snacking. Soya chips are made from soya bean. We can say that, soya diet chips an appetite for health. Full of natural ingredients no added preservative or other harmful ingredients & enriched with goodness of soya beans. Soya diet chip is a healthy quest to weight loss for those who believe, in a healthy & smart life style. A smart solution to remain slim & be slim because, slimmer is smarter. Lay’s is best in connecting with the customer & the consumer, the best in marketing, the best in selling, the best in quality, the best in processes & the best in people & teamwork. For the Bold and Daring, Soya Diet Chips indulgence snacks offer extreme taste, high decibel crunch& bold flavor. Lay’s have positioned in already in customer mind so that, a line extension or a new product line of this existing brand will successfully able to grasp a huge market share. With a good brand awareness & recall, high customer & brand equity, it’s controlled to grow further in an ever-expanding and highly competitive market. Soya diet chip is a mass marketing strategy for people of 8 to 64 who belief’s in healthy