My Starting Point

Research procedures

Our research was conducted using a survey. Our questionnaire consisted of eleven questions including a set of demographic questions. Our sample size consisted of 240 individuals. The questions were designed to find out which factors influence consumers' product choice, how often people consume ice cream and which degree consumers show interest and readiness to buy to imported ice cream . Our survey is simply designed for the average person. We asked basic yes and no questions, multiple-choice questions and a few fill in the blanks. The survey was given out to numerous males and females in Ha Noi.

Market research questionnaire

1. Do you like ice-cream? Yes No

2. If no, what are the reason why you do not consume ice-cream?

 Price

 Health care

 Taste

 Ingredients (consist of dairy products)

 Others _________________

3. If yes, which ice-cream brand do you usually buy?

 Kido's (Merino, Celano …)

 Vinamilk

 Thuy Ta

 Trang Tien

 Others

4. Which criteria do you concern most when choosing ice-cream?

 Price

 Package

 Quality

 Image

 Available of flavors

 Place

 Others ________________

5. In the past 1 month, how many times did you eat ice-cream?

 None

 Once