New Domino's App

Mayron Veiga

Sunday, April 10, 2016

Case Study #3

1. A Domino’s application is an IT-strategic initiative if, and only if customers can order their food (Domino’s produces and sells more than pizza; starters, deserts, and drinks also).

1. While their competition doesn’t expand its communication vias with potential costumers, Domino’s will be one step ahead.
2. The project’s boundaries and goals were somewhat clear, it didn’t openly state that it was an intent to make app-ordering easier than through the website.
3. No, Domino’s didn’t use IT at it’s core in this project. No, it didn’t require changes for Domino’s nor mobile users.

1. I believe this will create added value for online-frequent customers. Customers who don’t regularly order, even less online, this app might not even be known; it will highly depend on how strong Domino’s advertise its app.

1. i. For customers in front of a computer, not much changes, but for those who are intensive users of their phones, the app will come in handy.

ii. All means of ordering end in the same way. However, web-based ordering is a bit more interactive and permits the customer to go get the pizza right off the oven.

iii. Having the app, in the long run is the best option since one can save its order. Also, it enables one to order at any time. When it comes to safety, one doesn’t need to speak it card information to no one. A benefit to the store is that they can reduce their staff to a minimum, disregarding having an employee solely taking calls.

iv. Because smartphone users are more common on younger ages, store customers will be in most part second and third age citizens. On holiday and super bowl occasions the sales should proportionally increase— both in store and online sales. On snowstorm occasions, in store orders shall normally reduce and online ones should resume the same. There’s so much that people will order pizza; in the long run Domino’s will have increased its menu offers, but pizza shall remain their main revenue pot.

1. Domino’s iPhone ordering improves customer service for those who are used to iPhone using; for those who might have some trouble using the electronic, ordering through the traditional phone might be the way to go.
2. Personally, if I were in charge of the initiative, I would keep the app to a working minimum with no extra featuring nor entertainment. In the case of a game or such, another app would be the solution, because since the smartphone being used has so many possibilities of entertainment that any created as a secondary feature wouldn’t be able to compete with apps made for entertainment. Also, the more extra feature the app might have, the longer it will take to load and the more vulnerable it will be to future complications.