Research Case

As today’s world evolves into a more materialistic-centered society, how a person dresses is viewed as to directly reflect upon their social standing. A man in a clean, pressed suit is thought to be a successful businessman, and a person in a basketball jersey and flip-flops is assumed to be lower class. As fashion plays a larger role in all of our lives, boutiques and stores are looking to capitalize on the growing trend to look good. Evermore frequently, society is beginning to see the need to be “fashion-forward” being pushed upon individuals at a younger age and continuing up to the “hip grandparents”. With this, companies are scrambling to target and encompass larger markets and are taking on different means to achieve this goal. Upon observing the middle-to-high end clothing brand, J. Crew, a clear, strategic model has been implemented in aims to achieve its goals. Through hiring workers of diverse ages and offering clothing that can be both conservative and stylish, J. Crew is clearly making a concerted effort to expand their consumer base and cater to younger and older demographics at the same time.

J. Crew is looking to promote their clothing as suitable for the “cultural omnivores” of society, yet affordable enough for others.

Walking into an American Apparel or Urban Outfitters, one could safely predict the age and demographic of a worker there: mid-twenties, youthful looking, and hip. However, what about the

But the impact that the manikins had in Philadelphia’s J. Crew reflected more on than

Whether or not this was an attempt of an old person trying to look young or a young person trying to look old c Nonetheless, the strategic placing of the new spring top allowed for the bridging of two fashion worlds:.

Interestingly enough, the online homepage of J. Crew reflex this new image that is trying to be promoted. Lauren Hutton,