Research on Consumer Perception Towards Tommy Hilfiger

Research on consumer perception towards Tommy Hilfiger

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A Report

Submitted to the

DEPARTMENT OF  MANAGEMENT STUDIES

MNIT

For the partial fulfillment of the

MBA

As part of curriculum of semester II

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Submitted  to:                                                                   Submitted by:

 Dr. Murari Lal Mittal 
Associate Professor                                    DHANWANTI  GODHA(2015PBM5029)

                                                                       PARIKSHIT SHARMA(2015PBM5042)

                                                                       PRIYANKA UPADHAYA(2015PBM5010)

Department of Management Studies

MNIT

2015-2017

ACKNOWLEDGEMENT

I wish to express my indebtedness and gratitude to the management of MNIT for providing me a wonderful opportunity to gain knowledge by including this report as a part of  MBA degree.

I would also like to express my heartfelt gratitude to Dr. Murari Lal Mittal , department of  management studies, The MNIT, for his benevolence and support. He has been constant source of inspiration, help and encouragement to us. Words can hardly express the thankfulness for his interest and supervision in actualizing this result.

                                                                          DHANWANTI  GODHA(2015PBM5029)

                                                                          PARIKSHIT SHARMA(2015PBM5042)

                                                                           PRIYANKA UPADHAYA(2015PBM5010)

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Executive summary

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.

Project title

-Joel A. Barker

• To study consumer perception towards Tommy Hilfiger Objective:

The main Objective:

• To understand the Consumer perception towards the buying of Tommy Hilfiger brand

The sub-Objective are:

• To know the perception towards price, quality, value
• To check out consumer acceptability of Tommy Hilfiger.

Methodology:

• Exploratory research design is used.
• The data is been collected thru Primary and Secondary data.

Major Findings

• The Major factor which hold the consumer perception about the brand are Price, quality, availability, packaging , store location.

• Secondly satisfaction of the consumer, Tommy Hilfiger Advertisement capture in the minds of consumer, and consumer thinks that the brand has quite costly products

Suggestions:

• Standardization
• Self-service
• Better allocate expensive/scarce resources
• Customer involvement and interface
• New service products
• Electronic delivery
• Innovate your networks and alliances
• Adapt services to inventions

TABLE OF CONTENT

2. INTRODUCTION[pic 3]

Thomas Jacob "Tommy" Hilfiger (born March 24, 1951) is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger  Corporation in 1985.[1] After starting his career by co-founding a chain of clothing and record stores in upstate New York in the 1970s, he began designing preppy sportswear for his own