Strategic Plan Part Ii: Swott Analysis
Autor: John Goyeneche • July 13, 2015 • Research Paper • 590 Words (3 Pages) • 1,065 Views
Strategic Plan Part II: SWOTT Analysis
John Goyeneche
BUS/475
June 22, 2015
Mark Romejko
Strategic Plan Part II: SWOTT Analysis
A SWOTT analysis is a tool that a company uses to identify the Strengths, Weaknesses, Opportunities, Threats, and Trends of an organization. According to "Swott Analysis" (2015) “The method of SWOTT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOTT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.”
SWOTT Table
External Factors
Factor | Strength | Weakness | Opportunities | Threats | Trends |
Legal/Regulatory | Stays current with new laws | Laws ever changing | Training of employees on laws | Lawsuit happy customers | Maintaining records |
Global | Presence in international communities | Still new in global expansion | Large oversea markets to penetrate | Local established business’ | Growing market share overseas |
Economic | Strong market share | Large debt | Increase ticket sales | Online viewing | New products |
Technological | Premium digital delivery | Many theaters to convert | Installing IMAX systems | Black market videos of films | More 3-D experiences |
Innovation | Previews at end of movie | Hard to get people to change | Attract new customers with new format | May alienate a few at first with new format | Overall customer satisfaction |
Social | Media advertising | Criminal activity from past events | Reach new market segment | Unruly patrons | Ever changing social media |
Environmental | Quick to adapt | Regulatory happy | Take lead in market | Unemployment high | 3-D sales |
Competitive analysis | Market share lead in US | Global presence | Global market | High debt leverage | Expansion |
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