Business Model and Strategic Plan Part Ii: Swott Analysis Paper

Business Model and Strategic Plan Part II: SWOTT Analysis Paper

Olin Corporation is a Virginia Corporation. Olin Corporation are a manufacturer of focused in three primary business divisions: Chlor Alkali Products, Chemical Distribution and Winchester. Currently the Olin Corporation is the 4th largest producer in for the Chlor Alkali market in North America. According to "Olin" (2015) the Olin Corporation “manufacturers bleach products and distributes caustic soda, bleach products, potassium hydroxide and hydrochloric acid”. The Winchester division has been in operation for almost 150 years providing products that include sporting ammunition and other firearm related products. The forth and newest business division will include the introduction of packaging and labeling services.

Strengths Weaknesses

Diversified operations

Distribution channel that stretches across North America

Supply chain experience

Technological experience in the packaging and transferring of chemicals.

Leadership Lack of experience in the Packaging and labeling services market.

Legal and regulatory issues specific to the new market.

Need to develop process and systems for new division.

Market visibility

Opportunities Threats

New multi-year contracts

Positive outlook for larger commercial and small businesses Growth for global operations

Economic trend of consumer spending Strong competition from current establish companies.

Global competitors

Legal and Regulatory Forces

An instantaneous legal and regulatory force that is imposed on the new division is the Fair Packaging and Labeling Act. Enacted by the US congress in 1967. According to "Federal Trade Commission" (2015), the act “directs the Federal Trade Commission and the Food and Drug Administration to issue regulations requiring that all "consumer commodities" be labeled to disclose net contents, identity of commodity, and name and place of business of the product's manufacturer, packer, or distributor. The Act authorizes additional regulations where necessary to prevent consumer deception (or to facilitate value comparisons) with respect to descriptions of ingredients, slack fill of packages, use of "cents-off" or lower price labeling,