Business Model and Strategic Plan Part Ii: Swott Analysis Paper
Autor: cheepoldman • April 18, 2016 • Business Plan • 1,526 Words (7 Pages) • 1,127 Views
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
BUS/475
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
The analyzing of the SWOTT table along with how economic, legal, regulatory and trends play an important role. The critique of the organization issues along with opportunities gives a good view of how things will be in the future. A hypothesis on some important issues needs addressing.
S.W.O.T.T.
The Strengths, Weakness, Opportunity, Threats, and Trends, external and internal listed below:[pic 1][pic 2][pic 3][pic 4][pic 5][pic 6]
Strengths, External
- Quality Product
New product will be made with 100% cotton
- Legal and Regulatory
Made in America product will be legal and regulated.
- Reputation
Abercrombie & Fitch product is good
- Brand
The brand Abercrombie & Fitch is known worldwide
- Customer Loyalty
Abercrombie & Fitch has followers[pic 7]
Strengths, Internal
- Strategy
Targeting baby boomers
- Resources
Activities and sports performed by baby boomers
- Leadership
New division innovative leaders[pic 8]
Weaknesses, External[pic 9][pic 10][pic 11]
- Accused of Child Labor
Abercrombie & Fitch accused of child sweatshops
- Outsourced
Cheaper to manufacture out of country
- Image
CEO bad mouthing people not perfect
- Competitive Analysis
Competition using our idea[pic 12]
[pic 13][pic 14][pic 15]
Weaknesses, Internal
- Price
Product expensive to manufacture[pic 16]
Opportunities, External[pic 17][pic 18][pic 19]
- New Market
Target audience, baby boomers
- Demographics
Baby Boomers and trendsetters
- Geographic segmentation
Certain areas have greater concentration of baby boomers
- Culture
Baby boomers patriotic tendencies
- Niche
Specialized product, needed
- Global
Worldwide people at the baby boomers age
- Social
People will relate to new product [pic 20]
[pic 21][pic 22][pic 23]
Opportunities, Internal
- Processes and systems
Management and staff willing and able along with the company
...