Opinion Survey for Kellogg's Special K

Opinion survey for Kellogg’s Special K

This questionnaire pertains to NGMR competition at IIFT Delhi. The purpose of the project is to analyse breakfast habits and health conciseness of women consumers and the awareness and effectivess of Kellogg’s Special K among them.

The questionnaire will require only 10-15 minutes and will be strictly confidential. Thank you for your help in this project.

I. Consumer Details

Name (optional) Gender  Female  Male

Age group  <20 years  20-30 years 30-40 years  > 40 years

Type of Work  Travelling  Office-Work  Physical   House Wife

II. Opinion regarding Health Consciousness

How regularly do you exercise in a week?

 Everyday  Alternate Days  Weekends  Sometimes  Plan to do, but fail

III. Gauging Breakfast pattern of consumers

1. Do you have breakfast everyday?  Yes  No

2. What do you normally prefer in your breakfast?

 South Indian  Indian filing stuff (parantha, puri, etc)  Breads/ Omlette

 Milk/ fruit juices/ fruits  cereal food (oats, cornflakes)  skip breakfast

3. How much time do you have for preparing and eating your breakfast everyday?

 10-15 minutes  15-30 minutes  30-45 minutes  Do it in office canteen

4. How