Questionnaire

1

2

3

4

5

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

Your response

“Proper comfort fitting” is what I look for before I make purchase

I check whether the fabric is of good quality when I purchase

Price of the product is important to me

Product colour is important to me when I purchase an innerwear

I look for latest styles when purchasing a new innerwear

Overall product quality is very important to me

Brand name plays an important role in my selection of innerwear item

An innerwear advertisement drives my selection when I make a  purchase

Brand ambassador/ models plays a key role in making a purchase

My innerwear brand should reflect my social status

I prefer to purchase at a store nearby my residence

Product packaging does not influence my purchase intent

Store with good atmosphere/ ambience is not very important in my purchase

I purchase a different brand if my desired brand is out of stock

The store executive influences my purchase decision

I purchase the same brand which is used in my family

I prefer buying foreign brands over Indian

Friends/ colleagues play an important role in building a particular brand perception

High price denotes product is of good quality

I prefer exclusive stores over all brand departmental stores

Discount rates/ festive sales drive my shopping

How often do you shop for your innerwear?

Once a month or less

Once in 2-3 months

Once in 6 months

Greater than 6 months

On an average how much do you spend on your innerwear purchase (per visit) ?

Upto 100 INR

100-500 INR

500 - 1000 INR

Greater than 1000 INR