Test

Key Partners

Key Partners – grocery/retail stores; google maps

Key suppliers –

Key resources from partners – Real time information (Price, discounts, deals, aisle location); Partnership to provide targeted deals to customers

Key partner activities – Look at customer shopping data/list/behavior to provide deals; entice customers to switch stores

Motivation for partners – acquisition of new customers; ensure repeat customers; steal customers away from competitors; estimate demand for specific products

Customer Segments

Mass Market

Creating Value/important customers – busy, moderately tech savvy, home makers who are price conscious, enticed by deals/discounts, and looking to cut time spent on daily/weekly home shopping

Customer Segments

Type of relationship – Trusted/transparent; Show comparative ways of shopping and give the freedom to choose amongst shopping parameters they value most and want to change;

Existing relationship – none

Cost of customer acquisition – Negligible base cost to acquire customer and negligible cost for customer to switch; but requires marketing/customer acquisition costs/ taking the initial discount hit to prove viability of product and build a solid customer base

Channels

Customer channels – Mobile/tablet APP only

Cost efficiency – mobile only; does not require additional cost of website and other channels

Integrating – Potential customers are ones who already use smart devices on a continual basis and probably already use these devices to make simple shopping lists

Channel Phases

Awareness – Advertising; partnering with retailers; Word of mouth; Social media

Evaluation – Track  monetary benefits (Amount saved per shopping visit over time); Efficiency (Time saving; enroute and in store);

Specific products and services – customers provide raw data and we provide multiple options for customer to choose from

Value proposition – giving customer freedom of choice on multiple value creation possibilities – time, price, efficiency, free cost to use

After sales – more like marketplace and middle man; mostly unnecessary to provide real time support; customer feedback will be continuously recorded to gather information and improve

Value Proposition

Value delivered – Save time to plan shopping route; Suggest shopping items based on past behavior and common choices to avoid forgetting necessary items; Save time in-store; price benefits; freedom of choice and transparency of multiple store information; Save searching time and provide information on unknown retail outlets/items to shop; Once chosen, detailed information on brand/product for customer to research; Choice of delivery or pre-packed shopping bag; Ease of entering shopping list and/or re-using past lists; Reminders based on past habits and usage information;  Top offers from dedicated suppliers directly on customers phone