Thesis on Pvr Cinamas

Table of Contents

Table of Contents I

List of Tables IV

1 BUSINESS ENVIRONMENT 1

1.1 Demographics of Raipur 2

1.2 Competitor Analysis 3

1.2.1 PVR Cinemas, Raipur: 5

1.2.2 Inox Cinemas, Raipur: 5

1.2.3 Cinemax: 6

1.2.4 Glitz cinemas: 6

1.2.5 Big cinemas: 7

1.3 Substitutes for movies available in Raipur 7

1.3.1 MM Fun City: 7

1.3.2 Amoeba-Citi Mall No. 36: 7

1.3.3 TIME ZONE, Magneto the Mall: 8

1.3.4 Vivekananda Sarovar: 8

1.3.5 Urja Park: 8

1.4 Real Estate Scenario in Raipur 8

1.4.1 Rental and Capital Values 9

1.4.2 Outlook 10

1.5 Media and Movie Penetration 11

1.6 Future Growth prospects 14

1.6.1 Naya Raipur 14

1.6.2 Permanent Campuses for Central Government Institutes like IIM and AIMS 14

1.7 Inferences 15

1.8 References 15

2 COMPETITOR ANALYSIS 17

2.1 Industry Analysis 17

2.1.1 Porter Five Forces: 18

2.2 SWOT Analysis of Pan-India Ciniplex Sector: 20

2.3 SWOT Analysis of Ciniplex in Raipur: 21

2.4 Current Market Players 22

2.4.1 PVR Cinemas 22

2.4.2 Glitz Cinemas 24

2.4.3 INOX 25

2.5 Environmental Scanning of Theatre 25

2.5.1 Political Factors: 25

2.5.2 Economic Factors: 26

2.5.3 Legal Factors: 26

2.5.4 Socio-cultural Factors: 26

2.5.5 Technological Factors: 27

2.5.6 Environmental Factors 27

2.5.7 Competitor Array 27

2.6 References 29

3 CONSUMER CHOICE AND PREFERENCE STRUCTURE 30

3.1 Research