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  • Endless Mountains Communication Business Plan

    Endless Mountains Communication Business Plan

    Executive Summary This business plan aims at introduction Endless Mountains Communication to market uWatch, a cable channel product in the United States. The company will have a head office in New York and will set other offices in suburbs area of middle class. uWatch will revolutionize cable channel market by providing customers with a chance to chose their own channel and pay for them on a monthly basis. The pricing strategy that has been derived

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    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2012 Autor: andrey
  • Business Taxation: End-Term Examination

    Business Taxation: End-Term Examination

    Business Taxation: End-term Examination PGP I, Slot 4, November to December, 2009 Answer: Set 1 Questions on Income Tax Question No. 1 Pelican Early Learning Limited is a company engaged in the manufacturing of toys. The company set up a research centre for developing safe toys. The company made the following expenditures on the research centre during 2009-10. 1. Acquisition of equipment for research: Rs. 30 lakhs 2. Acquisition of Land: Rs. 20 lakhs 3.

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    Essay Length: 4,651 Words / 19 Pages
    Submitted: February 5, 2012 Autor: moto
  • Global Insurance Inc Marketing Case Study

    Global Insurance Inc Marketing Case Study

    You are the new CFO of Global Insurance Inc. You have asked a task force to report to you on how to structure an enterprise risk management program (ERM) with the objective of ensuring that your firm has the optimal level of risk for its level of capital. The task force has made the following recommendations. Which recommendation would hinder your ERM program from achieving its objective? a. Management should estimate the amount of capital

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    Essay Length: 292 Words / 2 Pages
    Submitted: February 5, 2012 Autor: jiaman1011
  • Fundamentals of Marketing - Marketing Strategy Development

    Fundamentals of Marketing - Marketing Strategy Development

    It is imperative to understand and know your customers desires and needs in defining segmentation and before starting a marketing strategy. This information is an important aspect in recognizing the best results in finding a niche in marketing where profitability can be unlocked. A value proposition that is established creates a difference between you the competition and allows you to acquire client loyalty which builds longevity and success for your business.   Marketing Strategy Development

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    Essay Length: 273 Words / 2 Pages
    Submitted: February 5, 2012 Autor: mstroziergreene
  • Business Case

    Business Case

    PERSONAL ESSAY Describe how a particular challenge in the past has helped you develop as a person. 장점가튼거 Among the various qualities I have developed until now, the trait that will most benefit my studies at your institution would be cultural diversity. While studying at the Moraine Valley Community College and Indiana University for 2 years, I exposed myself to much diversity through the club activities. In particular, I actively participated in the international club,

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    Essay Length: 318 Words / 2 Pages
    Submitted: February 5, 2012 Autor: Besturi
  • B2b Marketing

    B2b Marketing

    • Worldwide ICT spend in the SMB market segment is growing at 3 times that of large companies • Global Software as a Service market is growing at 25% CAGR Small is Big • 95% of Indian firms are SMBs Small is Untapped • 60% of SMBs in India still do not have any ICT infrastructure Small is Ready • Broadband Explosion; 9.5 million connections There are 40,000 standalone retailers in Delhi and 1.5 lacs

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    Essay Length: 455 Words / 2 Pages
    Submitted: February 6, 2012 Autor: jon
  • The Marketing Plan for B.Burger

    The Marketing Plan for B.Burger

    I. Executive Summary The Marketing Plan for B.Burger is created to complete with strong competitors such as McDonalds and Burger King and to give customers more choices to choose from and to provide a healthier and nutrients to kids and even adults. This Marketing Plan consist of the following major parts: • Analyzing current situation, including demographic, legal/political situation, economic and business conditions, social-cultural factors and demand and demand trend. • Identifying major competitors and

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    Essay Length: 643 Words / 3 Pages
    Submitted: February 6, 2012 Autor: moto
  • P&g Marketing

    P&g Marketing

    Brief SMART objectives of the project I will spend 17 weeks for investigating the unique promotion strategies of a company. To find out which helped the company reduce the cost and get advantages by using the price and advertising strategies. This report will help the company analyzing the market situation and offer suggestions for better satisfy its customers. Issues to be investigated and reasons for choosing the issues This report is mainly focus on the

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    Essay Length: 402 Words / 2 Pages
    Submitted: February 6, 2012 Autor: tommy008
  • A Mismatch: Education and the Job Market

    A Mismatch: Education and the Job Market

    I. Executive Summary Graduates have trouble to find jobs in the market particular local and schools try to convince students that they can find better jobs abroad if they graduated there. The former CHED Director termed the school administrators as liars and proposed those involved with it be consider criminal for corruption of minds, and be charge for economic sabotage for failure of promised job as well as the job recruiters that lured job applicants

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: February 6, 2012 Autor: andrew
  • Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan November 11, 2011 EXECUTIVE OVERVIEW Brent Flamm developed and patented a multi-string guitar pick in October of 2000 for plucking stringed instruments that is named ‘Flamm Picks’. The pick allows the user to simultaneously pluck two strings of an instrument or, alternatively, to pluck a single string as shown in the below images. I am recommending that a social media strategy plan begin with the launch of a Facebook Page that

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    Essay Length: 449 Words / 2 Pages
    Submitted: February 7, 2012 Autor: Karolyn
  • Harvey Norman's Marketing Strategies

    Harvey Norman's Marketing Strategies

    Executive Summary: Harvey Norman, a main brand name under Harvey Norman Holding Limited, is an Australian Retailer Giant that comprises of Electrical, Computers & Communication, Furniture and Home Improvements etc. It was established by Gerry Harvey and Ian Norman in October 1982.Harvey Norman stores operate on a global scale, with 166 stores based all over Australia and 68 in other countries i.e. Ireland, New Zealand, Slovenia, Singapore and Malaysia. Computers and Electronics is a booming

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    Essay Length: 1,605 Words / 7 Pages
    Submitted: February 8, 2012 Autor: sad_ash1628
  • Economies of Scale and Purchasing Power - Women's Sport Market

    Economies of Scale and Purchasing Power - Women's Sport Market

    I. Executive Summary II. Situation Analysis A. Environment 1. Economic conditions and trends (Just mere analysis I induced from the exhibit, no precise information from the case about the economy, not sure about the economies of scale and purchasing power, just finding ways to relate it with the subpart of the analysis, can we certainly include this? I'm having second thoughts if I was able to include some assumptions of which I must not.) The

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    Essay Length: 8,590 Words / 35 Pages
    Submitted: February 8, 2012 Autor: simba
  • Market Attractiveness of Brazil

    Market Attractiveness of Brazil

    Market Attractiveness of Brazil Brazil is the 10th largest economy with a population of 190 million, an opportunity that can't be ignored. Brazil's hotel industry is becoming increasingly attractive to investors for various reasons. With a boom in the economy, domestic demand for hotels across Brazil is escalating. With the increase in the personal incomes of consumers, more disposable income is available for travel and lodging. More importantly the luxury hotel market in Rio is

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    Essay Length: 361 Words / 2 Pages
    Submitted: February 8, 2012 Autor: moto
  • Sports Marketing Take-Home Essay

    Sports Marketing Take-Home Essay

    Sports Marketing Take-Home Essay 1.) The Los Angeles Wave is an exciting new franchise entering the National Football League. As the marketing director for the team, I am proposing multiple marketing techniques that will help us achieve not only financial success but will help draw attention an popularity to the team. We will examine marketing strategies such as the halo effect, permanent seat licenses, celebrity endorsements as well as a S.W.O.T analysis. Also, the color

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 8, 2012 Autor: larrybirdguru
  • Malls Versus Local Markets

    Malls Versus Local Markets

    Acknowledgement: Just like an organization is incomplete without the support of all it's employees, a project is always incomplete without the support of the people behind the entire process. Thereby we would like to thank a number of people who have supported us and helped us in every way possible to complete this comprehensive project. We would first like to thank my professor and mentor Professor Subhadip Roy without whose support and methodical instructions this

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    Essay Length: 3,044 Words / 13 Pages
    Submitted: February 8, 2012 Autor: peter
  • Business Case

    Business Case

    Yes all the three Jean, Karen and Vicki have shown that they form a relationship with the main brand which they repeatedly use. Jean is a homely person and values relationships. Trust, value and recognition are main ingredients of a successful relationship. Jean looks for all three in her brands and so form a relationship with. We could see that few brands she simply trusted and few brought her recognition by additional taste etc. They

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    Essay Length: 982 Words / 4 Pages
    Submitted: February 9, 2012 Autor: andrey
  • What Was the Opportunity That Cave Saw That Allowed Him to Market Someone Else's Product Without Any Money?

    What Was the Opportunity That Cave Saw That Allowed Him to Market Someone Else's Product Without Any Money?

    1) What was the opportunity that Cave saw that allowed him to market someone else's product without any money? The Sydney Harbour Bridge which is built on 1932 is a steel bridge that connects Sydney central business district and the North Shore. It built across Sydney Harbour and over the arch bridge. The dramatic view of the bridge, the harbour, and the nearby Sydney Opera House has become a renowned international symbol of Australia (Wikipedia,

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: February 9, 2012 Autor: jon
  • Marketing Case - Consumer Satisfaction

    Marketing Case - Consumer Satisfaction

    Marketing merely reflects the needs and wants of consumers. Marketing is about identifying and meeting social needs "Meeting needs profitably5." In order for organisations to create value and satisfaction for customers, they need information and comprehend consumer needs and wants7. Nowadays, the rapid growth in information technology, combined with the relatively low cost of data storage in business has resulted in a corresponding increase in availability of consumer data6. Marketers have identified different marketing concepts

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    Essay Length: 497 Words / 2 Pages
    Submitted: February 10, 2012 Autor: andrew
  • A Proposal for Understanding the Buying Behavior of Rural Youth with Respect to Mobile Services

    A Proposal for Understanding the Buying Behavior of Rural Youth with Respect to Mobile Services

    A Proposal for Understanding the buying behavior of rural youth with respect to mobile services (Handsets and connection) By Group- 4: Mukul, Shrestha , Shravan Kr. Gupta. 10/16/2011 This proposal deals with the study of rural youth’s buying behavior regarding Mobile handset and services. This document talks about the process and proposed method of the study.   Topic: Understanding the buying behaviour of rural youth with respect to mobile services (Handsets and connection) Purposes: India

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    Essay Length: 540 Words / 3 Pages
    Submitted: February 10, 2012 Autor: shravan2011
  • Business Ethics

    Business Ethics

    business ethices iEnvironmental regulation is frequently implemented through a system that allows states to choose whether to assume primary authority, or "primacy," for implementation and enforcement. This study looks at what causes states to assume this authority in two important areas of environmental policy: air and water pollution. It finds that in each policy area, primacy assumption is unrelated to the "greenness" of state environmental policy generally and negatively related to indicators of policy innovation

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    Essay Length: 297 Words / 2 Pages
    Submitted: February 11, 2012 Autor: jon
  • Business and Society Themes on the Business Enterprise by Agents of Social Change

    Business and Society Themes on the Business Enterprise by Agents of Social Change

    Business and Society Themes on the business enterprise by agents of social change? Research in this area involves The first theme, organizing principles, exam- description of social problems, and of the corines the basis for claims that corporations porate activities that give rise to or contribute should act on social and ethical issues. In a to the exacerbation of these problems. This sense, authors addressing this theme are stream of research tends to be descriptive

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    Essay Length: 508 Words / 3 Pages
    Submitted: February 11, 2012 Autor: antoni
  • Ambush Marketing

    Ambush Marketing

    WHAT IS AMBUSH MARKETING? IT IS MARKETING STRATEGY WHERE A COMPETING BRAND ATTEMPT TO ATTACH A PRODUCT TO A MAJOR EVENT WITHOUT PAYING ANY SPONSORSHIP FEES. RECENTLY,THE SAME HAPPENED IN THE FMCG MARKET.PROCTER & GAMBLE HAD LAID DOWN PLANS FOR ITS SHAMPOO BRAND PANTENE.IT WAS JULY 23 WHEN MUMBAI CAME OUT WITH HOARDINGS SAYING 'A MYSTERY SHAMPOO!!80% WOMEN SAY IS BETTER THAN ANYTHING ELSE.'IT WAS LATER KNOWN THAT P & G WAS PLANNING TO COME

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    Essay Length: 285 Words / 2 Pages
    Submitted: February 12, 2012 Autor: arshad24
  • International Marketing Management 101 - Economic Value Added - Information for Decision Making

    International Marketing Management 101 - Economic Value Added - Information for Decision Making

    Isaac Newton Fuasi Standardized & Localized Marketing Strategies, Cultural Pattern and Market Research International Marketing Management 101 SMC-IMM101 Assignment Number 2 Dr. Daniel R. Coleman February 19, 2012 Information for Decision Making Information has become the vital commodity sort after by all for decision making. All over the world managers spend a great deal of their time making decisions regarding various aspect of their work. This section of the paper aims at exploring the types

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    Essay Length: 2,143 Words / 9 Pages
    Submitted: February 12, 2012 Autor: peter
  • How to Market Hummus?

    How to Market Hummus?

    How to market Hummus? Hummus is a middle-eastern food composed of chickpeas, or garbanzo beans, and tahini, a paste similar in texture to peanut butter that is made from sesame seeds. Hummus is typically eaten with pita or other flat bread. Because both chickpeas and sesame seeds are wonderfully healthful, hummus is a nutritionist's delight. Chickpeas are a good source of protein, potassium and fiber. Sesame seeds are also a source of protein, along with

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    Essay Length: 470 Words / 2 Pages
    Submitted: February 12, 2012 Autor: rita
  • Handling Business: Comparison Between Japan and the United States

    Handling Business: Comparison Between Japan and the United States

    Handling Business: Comparison between Japan and the United States International Marketing and Management December 16th, 2011 Table of contents: Introduction …………………… 3 Business culture …………………… 3-6 Non-verbal communication …………………… 6-9 Government involvement in private business …………………… 9-14 Business in Japan vs. United States …………………… 14-20 Conclusion …………………… 20 References …………………… 21-22 Introduction Japan and the U.S. have different cultures from each other. Their historical context is one of the reasons of why they have different

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    Essay Length: 5,714 Words / 23 Pages
    Submitted: February 12, 2012 Autor: andrey