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Last update: March 9, 2015
  • Marketing Case - Consumer Satisfaction

    Marketing Case - Consumer Satisfaction

    Marketing merely reflects the needs and wants of consumers. Marketing is about identifying and meeting social needs "Meeting needs profitably5." In order for organisations to create value and satisfaction for customers, they need information and comprehend consumer needs and wants7. Nowadays, the rapid growth in information technology, combined with the relatively low cost of data storage in business has resulted in a corresponding increase in availability of consumer data6. Marketers have identified different marketing concepts

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    Essay Length: 497 Words / 2 Pages
    Submitted: February 10, 2012 Autor: andrew
  • Procter and Gamble Case Study

    Procter and Gamble Case Study

    Executive Summary Procter & Gamble (P&G) is a world leading producer of consumer goods. It first opened its doors in 1837 selling soap and candles. Today it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries. The company has achieved success by creating high quality, brand recognized products that are sold on multinational level. It has found the necessary efficiencies to be able to satisfy its consumers better than the

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    Essay Length: 2,848 Words / 12 Pages
    Submitted: February 10, 2012 Autor: jon
  • Case Analysis - McSparran Vs. Larson

    Case Analysis - McSparran Vs. Larson

    Yania vs. Bigan Facts: John E. Bigan is being accused for the drowning of Joseph F. Yania who voluntarily jumped from the side wall of a height of 16 to 18 feet into water and drowned on John E. Bigan’s property. Issue: Is John E. Bigan responsible for Joseph F. Yania’s death? Answer: No Court Reasoning: The court found that with out a shadow of a doubt Yania, whether reckless and dangerous was responsible for

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 10, 2012 Autor: jaii13
  • Starbucks Coffee Case Study

    Starbucks Coffee Case Study

    1) Training and development, compensation, and benefits are the most critical HR practices for Starbucks to maintain the coffee experience and customer service that its’ known for. Barista employees interact with Starbucks customers every day. If customers do not have a good experience with an employee they will most likely not become a repeat customer. In order to ensure employees provide quality products with excellent customer service a company must provide excellent training. A company

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    Essay Length: 301 Words / 2 Pages
    Submitted: February 10, 2012 Autor: ryanc2012
  • John Deere Case Analysis

    John Deere Case Analysis

    The existing cost system used by John Deere Component works based the allocation of overhead on direct labor hours, machine hours and material dollars. The use of standard costs allows JDCW to compare actual labor overhead costs with budgeted rates in order to determine the following years’ overhead costs. The cost method does not provide the best system for cost allocation for the company. By using only three overhead rates the current system grossly undermines

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: February 10, 2012 Autor: elkatako
  • Entrepreneurship Case

    Entrepreneurship Case

    Entrepreneurship Entrepreneurship is an act of initiative, drive, commitment, diligence, perseverance, organized effort, and achievement outlook to undertake some specific functions of performing productive activities and the capacity to bear and associated with the investment. Entrepreneurship is the attempt to create value through recognition of business opportunities, the management of risk taking appropriate to the opportunity, and through the communicative and management skills to mobilize human, financial and material resources necessary to bring a project

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    Essay Length: 1,511 Words / 7 Pages
    Submitted: February 11, 2012 Autor: ehsanul
  • Cisco Systems Case Study

    Cisco Systems Case Study

    Table of Contents Company Background .……………………………………………………….3 Case Study Problems .………………………………………….....................5 Solutions Considered ...…………………………………………………….12 Trade Study of Solutions ...…………………………………………………….15 Cost Benefit Analysis ...…………………………………………………….16 Competitive Forces Model .……………………………………………………...18 Value Chain .....……..…………………………………………….20 Architecture Description ...…………………………………………………….22 Recommendations ..…………………………………………………….25 Appendix ..…………………………………………………….26 References ...…………………………………………………….27   Company Background Two Stanford University computer scientists, Leonard Bosack and Sandra Lerner, established Cisco Systems in December, 1984. The new company marketed the internet working technology Bosack had developed while at Stanford. The following year, Stanford

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: February 11, 2012 Autor: antoni
  • Case Analysis of K&h

    Case Analysis of K&h

    CASE: K&H Innovations 1. What do you think of K&H’s Bus Plan & Strategy? Would you change anything? K&H's business plan is a good business plan. It is well-structured and clearly describes this business. The product was described based on different segments. And each segment is analyzed in Business Environment part. It has both short-term and long-term market plans which make their strategy comprehensive and profitable. Furthermore, this plan offers sufficient data and resources in

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    Essay Length: 395 Words / 2 Pages
    Submitted: February 12, 2012 Autor: turkey_69
  • Josey Embezzlement Case

    Josey Embezzlement Case

    Jeanette Elizabeth Josey is involved in a million dollar embezzlement case. She is accused of embezzling the money from her employer James Gillikin. James Gillikin is the owner of Gillikin Marine Railways, Inc., Morgan Creek Seafood, James T Gillikin Inc, Traveler Captain Jimmy Inc and Captain James II Inc. Josey worked as the office manager for the group for seventeen years. Detectives in Carteret County said that this is the largest embezzlement case they have

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    Essay Length: 927 Words / 4 Pages
    Submitted: February 12, 2012 Autor: pluto126
  • Diet Case

    Diet Case

    Because guilt has been identified as a key dimension of consumption emotion, guilt appeals are used frequently in advertising (Coulter & Pinto 1995; O'Keefe 2002; Cotte et al. 2005). Dissonance theory provides a theoretical structure for understanding guilt-induced behaviour (Ghingold 1981). The basic tenet of dissonance theory is the need for an individual to maintain cognitive consistency. For example, when a society honours the social norm of helping the unfortunate, and a person internalises this

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    Essay Length: 446 Words / 2 Pages
    Submitted: February 12, 2012 Autor: moto
  • Geico Case Study

    Geico Case Study

    Case Study: Geico Name: Felecia R. Simmons Professor John Muehl Total Rewards Date: January 22, 2012 Geico Employees Insurance Company has been in existence since in 1936 and was founded by Leo and Lillian Goodwin. Geico was established to provide auto insurance for governmental employees in the entire United States. Geico was based on the idea the governmental employees were safer and more financially dependable then the general public. With this way of thinking Geico

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    Essay Length: 1,763 Words / 8 Pages
    Submitted: February 12, 2012 Autor: andrey
  • Zara International Case Study

    Zara International Case Study

    Question 1: In what ways are elements of the classical management approaches evident in Zara International? - Inditex used all three components of the classical approaches: scientific was used by carefully selecting workers with the right abilities for the job, administrative principles was expressed through controlling design, production, distribution, and retail sales to optimize the flow of goods and bureaucratic through clear division of labor. Question 2: What elements of the behavioral management approaches are

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    Essay Length: 374 Words / 2 Pages
    Submitted: February 12, 2012 Autor: Antonio
  • Abrams Company - Case Study Analysis on Management Control Systems

    Abrams Company - Case Study Analysis on Management Control Systems

    Abrams Company CASE STUDY ANALYSIS ON MANAGEMENT CONTROL SYSTEMS CASE CONTEXT • Abrams Company is a manufacturer of parts for use in automobiles, trucks, buses and farm equipment. They produce three major groups of parts: ignition, transmission and engine parts. These products are sold to Original Equipment Manufacturers (OEMs) and wholesalers. The wholesalers, in turn resold the parts to "aftermarket" (AM). • ABRAMS COMPANY ORGANIZATION (Partial): • Product Division  Managed by a VP& GM,

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    Essay Length: 269 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Construction industry is undergoing a booming phase these days. With a large number of MNCs having invested and many more are in the process of investing in India, infrastructural requirement has suddenly gone up many fold and that is why, Indian society has witnessed unprecedented boost in Construction industry in last five years or so. The demand of engineers, especially of Civil Engineers has gone up tremendously in last couple of years. To keep pace

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    Essay Length: 486 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • English Case

    English Case

    This work is made up from the unpublished Part III, of the "Age of Reason," and the answer to the Bishop of Landaff. In the Introductory chapter, on Dream, he would seem to have partly utilized an earlier essay, and this is the only part of the work previously printed. Nearly all of it was printed in Paris, in English, soon after Paine's departure for America. This little pamphlet, of which the only copy I

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    Essay Length: 329 Words / 2 Pages
    Submitted: February 13, 2012 Autor: viki
  • Business Case

    Business Case

    My father, Mr Kailayanathan (67) who stays in (38 Denkmalweg, 2543 lengnau, Swiss land), my mother Mrs Satkunarani (63) lives with him. They like to visit London and stay with my family regards to spend time with my babies for some time. They are good in heath and capable of doing things on their own. Please note that they do not have any intention of staying here permanently. I am able to accommodate them for

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    Essay Length: 470 Words / 2 Pages
    Submitted: February 13, 2012 Autor: andrey
  • Case Study of Midland

    Case Study of Midland

    3. Sol: a. According to the passage, β=1.8, D/E=0.05, r_d=6.0%,t=12%,r_f=2.2%,R_M-R_F=8.4%. Thus λ=D/(D+E)=0.048 Therefore, r_e=r_f+β(R_M-R_F )=2.2%+1.8×8.4%=17.32%; WACC=λ(1-t) r_d+(1-λ) r_e =0.048(1-12%)×6.0%+(1-0.048)×17.32%=16.7% b. When debt-to-equity ratio increase from 0.05 to 0.20, λ=D/(D+E)=20/(20+100)=0.167,r_e remains the same. WACC=λ(1-t) r_d+(1-λ) r_e =0.167(1-12%)×6.0%+(1-0.167)×17.32%=15.3% c. In the electric utility company, β=0.84, D/E=0.46, r_d=4.3%,t=30%,λ=D/(D+E)=46/(46+100)=0.315. Thus r_e=r_f+β(R_M-R_F )=2.2%+0.84×8.4%=9.3% WACC=λ(1-t) r_d+(1-λ) r_e =0.315(1-30%)×4.3%+(1-0.315)×9.26%=7.3% Electric utility corresponds to balance sheet A. Two distinguishable features lead me to draw this conclusion. First, the obviously high property and equipment

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 13, 2012 Autor: simba
  • Fall Case

    Fall Case

    DEAR DIARY. The first tinge of daylight sliced across the heavens and beamed through the open balcony only feet from where I rested. I felt the warm soft heavy fur on top of me and the blades from the sun began to add even more warmth to the otherwise cold dry room. The day was already planned as I had to document my journeys over the last couple of weeks before they became hazy in

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    Essay Length: 835 Words / 4 Pages
    Submitted: February 13, 2012 Autor: dragonlord
  • Johnny Doe Sample Case

    Johnny Doe Sample Case

    The Blackwell Encyclopedic Dictionary of Human Resource Management / edited by Lawrence H. Peters, Charles R. Greer and Stuart A. Youngblood. Malden, Ma. : Blackwell Business, 1998. The Blackwell Encyclopedic Dictionary of Organizational Behavior / edited by Nigel Nicholson ; advisory editors, Randall S. Schuler, Andrew H. Van de Ven. Published: Cambridge, Mass.: Blackwell Business, 1995. Business: the Ultimate Resource. Published: Cambridge, Mass.: Perseus Publishing, c2002. 2172 p. Thomas A. Kochan and Joel Cutcher-Gershenfeld. 2004.

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    Essay Length: 340 Words / 2 Pages
    Submitted: February 13, 2012 Autor: moto
  • Amphetamines Case

    Amphetamines Case

    Amphetamines 2 Amphetamines Amphetamines seemed to be a recent drug that was created to help with Attention Defecate/ Hyperactivity Disorder and Narcolepsy. I researched to find more of a history, immediate effects and long-term effects on the brain. Amphetamines were first created in a lab around 1887. A German chemist by the name of L. Edelean was credited with noting the stimulating effect. Around the early 1930’s amphetamine was recognized as a Central Nervous System

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 13, 2012 Autor: DandaJay
  • Zagazunt Case

    Zagazunt Case

    mystery men is a good movie, fuunny and in the past the way that I know this is becuase i have seen it manyu times. ghe is funny and dies well at the end. I like the ending and how they still do not know there name. the mad man ihas no power and the blue raja is not blue the invisible boy ius only invisble when nobvdoy is looking the spene is a flatulence

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    Essay Length: 292 Words / 2 Pages
    Submitted: February 13, 2012 Autor: andrew
  • Pastor Case

    Pastor Case

    I am writting a paper on the role of a pastor in a declinning chucr and i am trying to show what are the aspect for turning a church around and how by not pastroint a chuch well can couse a church to decline and lose its member and i wount to sho how the pastor plays a mager role in the ministry and the members and its decation can also play a role in

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    Essay Length: 411 Words / 2 Pages
    Submitted: February 14, 2012 Autor: RevHighsmith
  • Marketing Case

    Marketing Case

    Assignment 2 At the completion of this assignment you will achieve the following module 5 objectives: • Recognize the value of understanding consumers' attitudes. • Understand the determinants of the attitude-behavior relationship. Instructions: 1. Answer the following question: In June 2006, prior to market introduction, a company conducted a survey of consumers' attitudes toward the company's cherry flavor alcoholic drink. This survey asked consumers from the target market to respond to the following measure: Do

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    Essay Length: 846 Words / 4 Pages
    Submitted: February 14, 2012 Autor: rita
  • Keith: The Case of Servant Leadership

    Keith: The Case of Servant Leadership

    Dr. Kent M. Keith (2008) is not only the author of the book of The Case for Servant Leadership, but a well known public actor in the media as well. As a guest on many media channels, TV, magazines, and the author of conference papers, and speaker at seminars – he tries to communicate and help people on all of the ways to find personal meaning of their life. He has a strong belief that

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    Essay Length: 726 Words / 3 Pages
    Submitted: February 14, 2012 Autor: andrey
  • Stylistic Case

    Stylistic Case

    Lecture 1. Literary text as a poetic structure 1. Verbal and supraverbal layers of the literary text 2. Principles of poetic structure cohesion 2.1 Principle of incomplete representation 2.2 Principle of analogy and contrast 2.3 Principle of recurrence 1. Verbal and supraverbal layers of the literary text While reading a literary text one gradually moves from the first word of it on to the last. The words one reads combine into phrases, phrases into sentences,

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    Essay Length: 3,063 Words / 13 Pages
    Submitted: February 15, 2012 Autor: andrew