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Last update: October 15, 2016
  • Olympic Rent-A-Car U.S - Customer Loyalty Battles

    Olympic Rent-A-Car U.S - Customer Loyalty Battles

    Should Olympic match Enterprise loyalty program? How much does it cost? Olympic Rent-A-Car is a car rental company, founded in 1976 by a former pole-vaulting champion, John Uelses. Its capitalization was built on the founder’s popularity and initial strategy was to price lower than Hertz in any market. In 2012 Olympic has $1.54 billion revenues, which is 7% market share, 108k cars fleet, and 464 car rental locations (2.7% share). The market leader, Enterprice (50%

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    Essay Length: 544 Words / 3 Pages
    Submitted: March 5, 2016 Autor: Anastasija Chernova
  • Analysis the Key Factors That Influences Customer’s Attitude Toward the Supermarket

    Analysis the Key Factors That Influences Customer’s Attitude Toward the Supermarket

    Topic: Analysis the key factors that influences customer’s attitude toward the supermarket. Keywords: Store loyalty, Brand loyalty, Shopping trip, consumers attitude Paper type: term paper. ________________ Introduction: Super Store is a new concept in Bangladesh. The Chain Superstores are now a growing phenomenon in city area. As the customers are increasingly becoming more aware of the conveniences and their own lifestyles, they are in many cases preferring to go to a Chain Superstore for their

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    Essay Length: 15,170 Words / 61 Pages
    Submitted: March 7, 2016 Autor: sonjoy
  • Case Submission – Ezboard – Making Customers Pay

    Case Submission – Ezboard – Making Customers Pay

    Case Submission – EzBoard – Making Customers Pay Group P1 Akriti Tiwary (15F305) Hardik Jadav (15F319) Priyanka Hariramani (15F337) Shibin E Balan (15F347) Souyam Prateek Kasta (15F351) Case Facts Robert Labatt * Need of the hour * Make the company cash flow positive of $1 Million per year * Doubling the revenues each year Key Challenges * Generate revenue by transforming the free product into paid * Whom to charge (Users only, Subscription boards only

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    Essay Length: 2,733 Words / 11 Pages
    Submitted: March 8, 2016 Autor: Hardik Jadav
  • Effects of Customer’s Emotional and Continuance Commitment on Their Purchase Intentions in the Telecom Sector

    Effects of Customer’s Emotional and Continuance Commitment on Their Purchase Intentions in the Telecom Sector

    PROPOSAL “Effects of customer’s emotional and continuance commitment on their purchase intentions in the telecom sector” Submitted by Darakhshan Zahoor 13L-4788 Fizza Ikram 13L-4860 Submitted to Sir Bilal Saeed ________________ Contents Executive summary Introduction Background Budget Conclusion References Executive summary Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Service quality is the most important factor on

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: March 8, 2016 Autor: fizza_ikram2222
  • Few Business Models Remain Unchanged After Exposure to Customers

    Few Business Models Remain Unchanged After Exposure to Customers

    ENT 361 CUSTOMER ANALYSIS WORKSHEET Few Business Models Remain Unchanged After Exposure To Customers Your business model is likely to change significantly once you expose it to potential customers. The principal task in this Customer Analysis Assignment is to find out who your customers are, determine if there are multiple segments of customers, and learn from customers in each segment to determine if the assumptions about your business model are valid or need to change.

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    Essay Length: 2,058 Words / 9 Pages
    Submitted: March 8, 2016 Autor: fhtyf1226
  • Cost Volume Profit Analysis of Servis Retailer Store

    Cost Volume Profit Analysis of Servis Retailer Store

    Cost volume profit analysis of servis retailer store Subject: Managerial Accounting1 submitted to: Sir Saeed Ahmed Shaikh Submitted by: Salma kanwal Shabnam laghari Jan Muhammad sohu Class: BBA-6 “C” ________________ Cost volume profit analysis at servis store Military road sukkur In the early days of summer company has launched its new summer arrivals and every retailer store of the company has to order those new arrivals in their stores. MR: Ashfaque manager of the servis

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    Essay Length: 3,022 Words / 13 Pages
    Submitted: March 8, 2016 Autor: jskjogi
  • Psychological Factors Influencing Customers’ Buying Behavior on Selecting a Holiday Destination

    Psychological Factors Influencing Customers’ Buying Behavior on Selecting a Holiday Destination

    Final Year Project #3 Project Report Psychological factors influencing customers’ buying behavior on selecting a holiday destination – A Case On Thailand Mo Yu Xuan 003TH013 Adv. Diploma in Business (Hospitality & Tourism Management) Artem Diedkov 14 April – 16 June 2015 Content 1. Introduction ------------------------------------------------------------------------------ 3 1.1 Background of Study 1.2 Statement of Research Objectives 1.3 Structure of Study ------------------------------------------------------------ 4 1.4 Restrictions within Research 1.5 Significance of Research and Study Value 2. Literature

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    Essay Length: 5,076 Words / 21 Pages
    Submitted: March 9, 2016 Autor: Mo Yu Xuan
  • To What Extent Does Cross-Training Benefit Hotel Employees?

    To What Extent Does Cross-Training Benefit Hotel Employees?

    To what extent does cross training benefit hotel employees? 14123841 TO WHAT EXTENT DOES CROSS-TRAINING BENEFIT HOTEL EMPLOYEES? MODULE: EXTENDED WRITING PROJECT U70362 STUDENT NAME: TRAM BAO LE STUDENT NUMBER: 14123841 LECTURER: ANN LEE WORD COUNT: 3298. ________________ Abstract: This report examines the effectiveness of cross-training within the hotel industry. Many previous studies have indicated the benefit of implementing cross-training programmes for hotel managers. However, this study aims to investigate further the benefits of cross-training,

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    Essay Length: 4,294 Words / 18 Pages
    Submitted: March 9, 2016 Autor: Bao Tram
  • Employee Fraud Uk

    Employee Fraud Uk

    For example, in the UK, in November 2014, a Natwest bank manager, Glenn Mason, was jailed for 15 months. He was found to stealing £185,000 from his nine customers including an 83-year-old woman and a 92-year-old man. Ironically, he was awarded by the Metropolitan Police in 2009 for his efforts to get away with thefts. The incentive for Mason is addition to online gambling game, which is designed to attract you to put money in

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    Essay Length: 438 Words / 2 Pages
    Submitted: March 10, 2016 Autor: Yize Ju
  • Customer Relationship Management of Ebay

    Customer Relationship Management of Ebay

    COLOGNE BUSINESS SCHOOL (CBS) ________________ Customer Relationship Management – An insight into eBay Plus ________________ Term Paper for “Customer Relationship Management” Winter Semester 2015 Lecturer: Prof. Dr. Schallehn Raghu Vinod MA 15 in International Media and Marketing Student-No. 1155800002 ________________ Table of content List of Figures: i List of Tables: ii List of Abbreviations iii Chapter 1: Strategic CRM and Impact of Loyalty on CRM 1.1 What is Strategic CRM? 1.2 Concept of Loyalty and

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    Essay Length: 5,550 Words / 23 Pages
    Submitted: March 11, 2016 Autor: raghu.vinod
  • Customer Satisfaction

    Customer Satisfaction

    Before studied the relationship between customer satisfaction and profit and the relationship between employee involvement and profit, it is important to make clear what are meant by “customer satisfaction”, “employee involvement”, and “profit”. Customer satisfaction measures how well the expectations of customer concerning a product or service that provided by a firm. There are two different conceptualizations of customer satisfaction. The first one is transaction-specific, from this perspective, customer satisfaction is viewed as a post-choice

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    Essay Length: 1,412 Words / 6 Pages
    Submitted: March 12, 2016 Autor: Jun Lu
  • Hrm 300 - Sustaining Employee Performance Paper

    Hrm 300 - Sustaining Employee Performance Paper

    Sustaining Employee Performance Paper Angela Soto, Laurie Albanese, Tim Walsh HRM300 July 6, 2015 Gary Woodlin ________________ Sustaining Employee Performance Paper Kudler Fine Foods is reviewing all the positions within the company in order to improve the performance management systems, evaluation of jobs, compensation plans and last but not least the benefit plan. Each area of interest is discussed to reflect the outcome of the business and the expectation as an individual and an employee.

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: March 20, 2016 Autor: loreo00
  • Star Bucks - Delivering Customer Service

    Star Bucks - Delivering Customer Service

    Starbucks : Delivering Customer Service 1) What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? The major factor responsible for the extraordinary success of Starbucks in the early 1990s was the long-term vision of Howard Schultz, to bring the Italian coffee culture to America and give people a "third place" to spend their

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: March 21, 2016 Autor: khalid7shafqat
  • Factors Impacting on Customer Satisfaction by Scrum

    Factors Impacting on Customer Satisfaction by Scrum

    Factors impacting on customer satisfaction by Scrum Prasanna D. Samarasinghe - 159130P _________________________ _ CS6281- Business Research Report - Portfolio Project, University of Moratuwa, MBA in Information Technology, Department of Computer Science & Engineering, 2015 1. Abstract Agile methodologies were highly absorbed in the recent past by software project management as successful practices of the software development life cycle (SDLC). It has evolved throughout last decade and many frameworks have been built on top of

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    Essay Length: 3,416 Words / 14 Pages
    Submitted: March 27, 2016 Autor: Prasanna Samarasinghe
  • Him 300 - Employee Training and Career Paper

    Him 300 - Employee Training and Career Paper

    Employee Training and Career Paper Fundamentals of Human Resource Management HRM 300 The Role of Training in an Organization Training is a fundamental aspect of any successful corporation no matter the size. Training is vital to all positions, employees not trained or poorly trained perform to the standards of company. This is the reason why establishing good and thorough training programs for new hires is crucial to a companies continued success. Just as important

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    Essay Length: 761 Words / 4 Pages
    Submitted: April 2, 2016 Autor: Carlos Githens
  • Employee Discipline Policy

    Employee Discipline Policy

    EMPLOYEE DISCIPLINE POLICY Employee Discipline Policy Michael Cunningham Employee Labor and Relations Professor Swinerton 05 March 2015 In a retail business, employee theft can become a big problem. When this occurs, it’s important that you handle it carefully as to not expose the company to litigation. It is imperative that the company’s policy clearly covers the topic of fraud and theft, as well as the repercussions. It is also very important that all employees are

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    Essay Length: 2,613 Words / 11 Pages
    Submitted: April 3, 2016 Autor: cunnin20
  • Freshii – a Canadian Qsr Franchise Leader Specializing in Customized and Healthy White Collar Targeted Breakfast and Lunch Meal Products

    Freshii – a Canadian Qsr Franchise Leader Specializing in Customized and Healthy White Collar Targeted Breakfast and Lunch Meal Products

    Edaname Consulting Group Freshii – A Canadian QSR Franchise Leader Specializing in Customized and Healthy White Collar Targeted Breakfast and Lunch Meal Products ________________ Table of Contents Introduction Executive Summary Franchise Industry Market Analysis – Quick Service Restaurant Company Profile Investment Snapshot Investment Decision Methodology Franchise Pros Cons Fixes Franchise Brand Simple Ranking Alternative Franchise Brands Brand Criteria Simple Ranking System Legend Franchise Brand Simple Ranking Table Franchise Brand SMART Matrix Franchise Location Simple Ranking

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    Essay Length: 2,340 Words / 10 Pages
    Submitted: April 3, 2016 Autor: joepesci
  • Marketing: Creating and Capturing Customer Value

    Marketing: Creating and Capturing Customer Value

    Kapitel 1 – Marketing: Creating and Capturing Customer Value What Is Marketing? Hantering av vinstgivande kundrelationer. Defineras som den process där företag skapar värde för kunder och bygger starka kundrelationer för att i gengäld få värde från kunden. Målet med marknadsföring är att locka nya kunder genom att utlova bättre värde och att behålla och växa nuvarande kunder genom att erbjuda belåtenhet. The Marketing Process Marknadsföringsprocessen är uppdelar i fem steg. I de fyra första

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    Essay Length: 26,095 Words / 105 Pages
    Submitted: April 4, 2016 Autor: Lozzan
  • Managing Customer Relationships – Final Project

    Managing Customer Relationships – Final Project

    MANAGING CUSTOMER RELATIONSHIPS Managing Customer Relationships – Final Project Today’s Pet Inc. Greg O’Donnell III University of Maryland University College Managing Customer Relationships Today’s Pet has been family owned and operated since 1996 with a single location serving Elkridge, Columbia and the surrounding Maryland areas. They possess more than 30 years’ experience in the pet industry and are equally passionate about their customers’ pets and pet care as they are about friendly service. When visiting

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    Essay Length: 3,884 Words / 16 Pages
    Submitted: April 5, 2016 Autor: jeffgreen
  • Brand Differentiation Through Customer Relationship Management

    Brand Differentiation Through Customer Relationship Management

    Hilton Hotels: Brand Differentiation through CRM Hilton Hotels Brand Differentiation through Customer Relationship Management 1. Introduction Imagine, a traveler plans to go to New York City. He opened the Hilton Hotels’ home page, typed in the location, chosen a Hilton’s property site in Time Square, reviewed the available options, selected one proper room and completed the check-in process online. Second day, when he arrived at the Hilton Time Square Hotel, his electric key was waiting

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: April 5, 2016 Autor: qijia1031
  • Risk and Profit

    Risk and Profit

    Midterm test, WS 2012/2013 1a). General concept of arbitrage, why we can assume it does not exist? (odpovědi viz. prezentace) 1b). Contango, Normal backwardation 2). A CZK-based company will need to buy 10 mil. USD in 1 year, wants to hedge against downside risk, but keep the upside potential from exchange rate movements. 1Y CZK/USD rate is 19, premium for at-the-money option is 0.5 CZK per 1 USD. a). Propose an appropriate strategy b). Analyze

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    Essay Length: 304 Words / 2 Pages
    Submitted: April 6, 2016 Autor: Duy Nguyen
  • Proposify's Customer Complaint

    Proposify's Customer Complaint

    The story is an angry customer complains inappropriately and publicly about Proposify’s product on social media, Twitter. “No fee table snippets, just broken fee table drafts that don’t auto-save previous version. I’ve got 10 drafts, all the same. Cute” is one of the tweets. Proposify is online proposal software for the web design and marketing industries. The cause of this complaint is the software does not have a proper basic function to let customer use

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    Essay Length: 461 Words / 2 Pages
    Submitted: April 7, 2016 Autor: Jamiiez PoBo
  • Employees - Mini Case

    Employees - Mini Case

    There are 60 employees working over 3 shifts i.e. assuming 20 employees per shift, so 20 voice lines and 20 data lines are required to set up per shift. On this basis: Option1 Pros The cost for standard voice line and DSL would be $1600. It is cheap and high speed. DSL provide more than 100 times faster than a dial-up modem. DSL connection has an always on access to the internet. DSL also can

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    Essay Length: 307 Words / 2 Pages
    Submitted: April 14, 2016 Autor: Princy
  • Influence of Logo Design on Customer's Response Towards an Organization

    Influence of Logo Design on Customer's Response Towards an Organization

    NAME: NGUYỄN THANH TÙNG CLASS: BRM WEDNESDAY AFTERNOON ID: BABAWE120 LECTURER: LÊ VĂN CHƠN INFLUENCE OF LOGO DESIGN ON CUSTOMER'S RESPONSE TOWARDS AN ORGANIZATION I. INTRODUCTION 1/ Background of study A brand is described as a logo, name or even a package that differentiates the products or services of an organization. A logo refers to a graphic design that is used to identify a firm of a brand. It is a key component of brand

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    Essay Length: 652 Words / 3 Pages
    Submitted: April 16, 2016 Autor: Nguyen Thanh Tung
  • Understanding the Customers Journey

    Understanding the Customers Journey

    Understanding the Hotel Customers Journey In today’s modern world, everybody is on their phones. Any information we could ever want we can get from that small little device that is placed in your pocket. With our clients always on business trips, vacations, etc. they are always on their phone for entertainment, information on their flight or something of that nature, or for communication such as social media. In the recent years, the hotel industry has

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    Essay Length: 536 Words / 3 Pages
    Submitted: April 17, 2016 Autor: ZachStonecipher

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