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Last update: February 15, 2015
  • Schwinn Case Study

    Schwinn Case Study

    A. Environment “For decades, the Schwinn brand, synonymous with durability, ruled the road,” (Donnelly & Peter, 2011, p. 521) but that is where they fell short. The bicycle market has changed in the last few decades, and is no longer ruled by the leisure riders who enjoy the paved road, but instead prefer to take their ride to the woods and mountains. This trend began in the late 70’s and early 80’s, but went unnoticed

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 26, 2012 Autor: falconair07
  • Dansko Case Study

    Dansko Case Study

    Individual Assignment 5 Dansko Case What are the main issues for Dansko’s Management? Do an internal analysis of their strengths and weaknesses. List only the “key” strengths and weaknesses (no more than two each). Issues: While enjoyed the great success in selling footwear, Dansko realized that some of its past strategies could not be maintained. Dansko need to find out new strategies to fit better of its medium-size business. Strengths Weaknesses Control unique, warm and

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    Essay Length: 422 Words / 2 Pages
    Submitted: November 27, 2012 Autor: zhud01
  • Nora-Sakari Case Study

    Nora-Sakari Case Study

    Background Nora Holdings (Nora) and Sakari Oy (Sakari) are attempting to establish a joint-venture (JV) company. The JV Company would be set up in Malaysia to manufacture and commission digital switching exchanges to meet the needs of the telecom industry in Malaysia and in neighboring countries, particularly Indonesia and Tailand (Bhagat, Kashlak, & Phatak, 2009). Nora and Sakari’s main objectives are complimentary, which at first glance, appear to be a picture perfect partnership. Nora is

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 27, 2012 Autor: kmda2228
  • Polluter Corp Case Study

    Polluter Corp Case Study

    Introduction Polluter Corp. is a company that specializes in manufacturing household cleaning products. The government allocates emission allowances (EAs) for each year. The Company, in accordance with The Federal Energy Regulatory Commissions (FERC), records EAs as intangible assets. Polluter Corp. plans to upgrade its facilities in 2014 in order to decrease the amount of greenhouse gas emitted; however, the corporation will require EAs beyond the allocated amount. In response, the Company spent $3 million to

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: November 27, 2012 Autor: perhapscc
  • Case Study: Should You Listen to the Customer?

    Case Study: Should You Listen to the Customer?

    This case is based on Delacroix, a modern dance troupe based in New York that had five companies touring the U.S. and Canada. Despite the stagnant economy, Delacroix was growing at a healthy pace, in part because of its policy of keeping ticket prices reasonably low. Marketing's role has been limited till then but Natalia the chief executive thought that a change was in order and the company needed better marketing to support its expansion

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    Essay Length: 1,469 Words / 6 Pages
    Submitted: November 28, 2012 Autor: andrew
  • Sears, Roebuck and Co Case Study

    Sears, Roebuck and Co Case Study

    Sears, Roebuck and Co. Overview Sears, Roebuck and Co. is the leading retailer of home appliances in the United States. Sears, Roebuck and Co. is an ideal retailer compared to its competitors, because of the consolidated approach that the company has established over the years. They are not only leaders in home appliances, but they reach consumers with different needs, such as: tools, fitness equipment, home and garden, automotive repair and maintenance, and apparel. Sears,

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    Essay Length: 2,092 Words / 9 Pages
    Submitted: November 28, 2012 Autor: crysbrys
  • Strategic Analysis Case Study

    Strategic Analysis Case Study

    Assignment 3 – Impact of Globalization on Local Community FLORIDA INSTITUTE OF TECHNOLOGY COLLEGE OF BUSINESS BUS 1801 - Global Business Perspectives Your Name Date Assignment Instructions: • Type your answers to the following questions. • Insert your answers into the fields following each question. • Make certain your name appears in the document header above. • The company and product you choose must not be the same as the company and product in your

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    Essay Length: 512 Words / 3 Pages
    Submitted: November 29, 2012 Autor: Antonio
  • Midsouth Case Study

    Midsouth Case Study

    Introduction The MidSouth Chamber of Commerce (MSCC) was an organization that began in the 1900s when a group of business people joined together to form the organization to lobby for legislature on issues of transportation. MSCC then grew to become one of the most powerful advocacy organizations and chamber of commerce in its area. As the organization grew, so did its need to use computer technology to streamline its business. This paper examines both the

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    Essay Length: 759 Words / 4 Pages
    Submitted: November 29, 2012 Autor: aspenman
  • Starbucks Case Study

    Starbucks Case Study

    1. Why has Starbucks’ customer satisfaction scores declined? As it is stated in the case Starbuck’s began to lose sight of their customers, “We’ve lost the connection between satisfying our customers and growing the business”. The company employed 50,000 partners in the U.S., most being hourly-wage employees called baristas. Turnover in Starbucks was one of the lowest in the industry at 70%. This was a key element when it came to servicing the customer. Starbucks

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    Essay Length: 334 Words / 2 Pages
    Submitted: November 30, 2012 Autor: rdgriswold
  • Space Shuttle Challenger Disaster Case Study

    Space Shuttle Challenger Disaster Case Study

    Space Shuttle Challenger Disaster Executive Summary NASA revolutionized the space program with the invention of the reusable space shuttle. Because of economic pressure, NASA’s budget was cut significantly. In order to save money, a hybrid liquid and solid fuel system was developed instead of the proposed all liquid system. The design relied on segments, which had never been using before on manned spacecraft. Two O-rings were used to seal the joint at each segment of

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    Essay Length: 2,149 Words / 9 Pages
    Submitted: December 1, 2012 Autor: Tim
  • Carlyx & Corolla Case Study

    Carlyx & Corolla Case Study

    Carlyx & Corolla Case Study Calyx & Corolla (“C&C”) succeeded with its unique direct grower-to-customer delivery system where the customers received their flowers directly from the growers, a cost-effective and customer conscious system. Their biggest strength was the overall quality of delivered flowers. Freshness and longevity was a result of maintaining an excellent relationship with affiliated growers and the use of FedEx ensured fast and safe delivery. Moreover, the congenial corporate culture cultivated by a

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    Essay Length: 470 Words / 2 Pages
    Submitted: December 1, 2012 Autor: jk3711
  • Chern's Case Study Ch 1 - Strategic Staffing

    Chern's Case Study Ch 1 - Strategic Staffing

    Chapter 1: Strategic Staffing 1.a. Identify realistic long-term and short-term process and outcome goals for staffing of sales associate positions at Chern's. Be sure to relate your goals to the firm’s business strategy and explain why each is important and should be adopted by the company. Strategic staffing is the process of staffing an organization in future-oriented, goal-directed ways that support the business strategy of the organization and enhance its effectiveness. Strategic staffing entails both

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    Essay Length: 767 Words / 4 Pages
    Submitted: December 1, 2012 Autor: mforster
  • Perrier Case Study

    Perrier Case Study

    One example of a business that acted ethically and was rewarded for their honesty was Perrier, who is a company that has been regarded as one of the most well-known companies for producing and selling sparkling mineral water. When the company found out that traces of Benzene, a harmful chemical that could make any customer sick, in thirteen of their water bottles in the United States, they could have easily played it off as a

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    Essay Length: 355 Words / 2 Pages
    Submitted: December 1, 2012 Autor: jas1888
  • Apple Inc Case Study

    Apple Inc Case Study

    Case Summary of Apple Inc. (2010) Apple Inc., formerly known as Apple Computer in 1976 was founded by Steve Wozniak and Steven Jobs. Since its establishment, Apple Inc. had experienced many turnarounds in its business operations including numbers of leadership changes, various product innovations, and as well as the upside down performance during the earlier time. Apple Inc. is a well-known and strong manufacturer of electronic products, ranging from the personal computer (PC), personal media

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    Essay Length: 405 Words / 2 Pages
    Submitted: December 1, 2012 Autor: hawary6321
  • Meritor Savings Bank V. Vinson Case Case Study

    Meritor Savings Bank V. Vinson Case Case Study

    Meritor Savings Bank v. Vinson Case Week 1 Case Study Employment Law – Summer 2009 Webster University Meritor Savings Bank v. Vinson Supreme Court of the United States, 477 U.S. 57 (1986). Case Summary Mechelle Vinson was employed at Meritor Savings Bank from 1974 to 1977 (Twomey). Mechelle Vinson (respondent) brought forward allegations against Sidney Taylor (petitioner), a vice-president and branch manager of Meritor Savings Bank, and against Meritor Savings Bank (petitioner). Vinson claimed that

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: December 2, 2012 Autor: cmollsimons91
  • 2008 Apple Case Study

    2008 Apple Case Study

    ​Executive Summary: Through our analysis of the Apple case, we found two problems that really stuck out. These problems were created by the same business decision made by Apple in its release of the IPhone in 2007. Apple made the decision to restrict the IPhone to a single network, in this case AT&T. The first problem that occurred was the threat of rivalry. Because Apple only used the one network, it allowed competitors to jump

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: December 3, 2012 Autor: KooterScoot77
  • Harley Davidson Management Case Study

    Harley Davidson Management Case Study

    “No business can survive over the longer term if it cannot continually reinvent self. But this is most difficult to do as it requires working across all layers of the firm. Essential and difficult, it is the ultimate test of leadership.”- Dr. John Kotter 1. Introduction In the era of globalization and in a rapidly changing, modern business world, change is inevitable for almost every company. Due to this omnipresent phenomenon, the assignment at hand

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: December 3, 2012 Autor: zissilein
  • Tivo Case Study

    Tivo Case Study

    Analysis of the TiVo digital recorder is complete. Upon review, it is my belief that the TiVo's entire marketing mix needs to be reviewed and revamped. While TiVo's product is indeed revolutionary, like most industry leaders it is almost too new and novel to the average consumer. The overall positioning and marketing communications plan needs to be revised to better fit the TiVo's strengths. The TiVo also needs to form a symbiotic relationship with networks

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 3, 2012 Autor: peter
  • Adelphia Case Study

    Adelphia Case Study

    FRAUD CASE ANALYSIS Adelphia Communications, Inc. In 2005, founder of cable giant Adelphia Communications, John Rigas, along with two of his sons who served as CFO and EVP of the company were sentenced to prison terms for a list of crimes related to internal corruption. The company, one of the largest cable providers in the nation, was delisted from the NASDAQ in 2002, forced to file bankruptcy, and eventually sell off all its assets to

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    Essay Length: 281 Words / 2 Pages
    Submitted: December 5, 2012 Autor: jinxyou
  • Green Mountain Case Study

    Green Mountain Case Study

    1) Which of the 6 images can be identified in the assumptions about managing turnover that were held by: A) Gunter At the beginning we can see that Gunter had an image of change as a nurturer sometimes but mostly as a director, which means that he was trying to analyse and control the situation, he was able to recognize an important turnover as a real issue for the Green Mountain Resort. In order to

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    Essay Length: 322 Words / 2 Pages
    Submitted: December 6, 2012 Autor: crouz
  • Zara Case Study

    Zara Case Study

    ZARA Case Study Group Members: • Stine Hellebust • Stine Nyseth • Benedikte Stensrod • Tessara Callaghan • Lucy Wales • Cassandra Hawdon Why can we say that supply chain management is at the core of Zara strategy in the global market? Supply chain management is at the core of Zara's strategy in the global market as it is its key ingredient in its recipe for international success. Zara's whole business strategy is based on

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    Essay Length: 2,882 Words / 12 Pages
    Submitted: December 6, 2012 Autor: moto
  • Bank of America Case Study

    Bank of America Case Study

    BANK OF AMERICA CASE STUDY How should McDonald & Brown respond to the LOB managers’ request to include more functions in the bank’s mobile app? • McDonald & Brown should invest in development of more functions in the bank’s mobile app. • Extreme care should be taken to keep the apps user-friendly • If the app becomes too comples by inclusion of many features, different apps should be made with different sets of features. •

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 6, 2012 Autor: naniien
  • Coca Cola India Case Study

    Coca Cola India Case Study

    Introduction: To ease the discussion in the 4 areas required, an introduction has been added to summarize the challenges faced by Coca cola in India. More details have been added from various sources to provide a more detail picture outlining the plight of Coke in India. Coke has suffered the below difficulties when operating in India. Reports of Center for Science and Environment (CSE) release in 2003 and 2006 claiming its drink contained unsafe level

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    Essay Length: 4,985 Words / 20 Pages
    Submitted: December 8, 2012 Autor: sinmayyin
  • Urban Outfitters Continuing Case Study

    Urban Outfitters Continuing Case Study

    Assignment #2 – Urban Outfitters Continuing Case Study – Marketing a Business June 01, 2011 1- Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because, in the case of Wal-Mart, it operates on a high volume low profit margin. They also state that the only way to do this is to be able to mass-produce, have products

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    Essay Length: 793 Words / 4 Pages
    Submitted: December 9, 2012 Autor: asumaki
  • Hcl Case Study

    Hcl Case Study

    HCL is the largest contact centre and business outsourcing company in Ireland, employing over 1300 people across Belfast and Armagh centres. HCL’s work in Northern Ireland and the UK embraces a wide range of services, including back office administration, pre-press services, telemarketing, telesales, customer service and technical support services to a range of clients from sectors as diverse as Telecoms, Retail, Banking, Media, Utilities and Technology. 1.1 Project roadmap In order to realise this business

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    Essay Length: 2,143 Words / 9 Pages
    Submitted: December 26, 2012 Autor: abdel92s