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2,937 Strategic Marketing Plan Service Free Papers: 26 - 50 (showing first 1,000 results)

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Last update: February 17, 2015
  • Egg Boat Marketing Plan

    Egg Boat Marketing Plan

    Egg Boat Marketing Plan Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis this concludes with an implementable Marketing Programs and Marketing Strategy. A Marketing Plan is not developed and implemented independently; it should be developed in close coordination with a Business Plan Products and Services Section which ultimately is implemented through the company's Sales and Strategic Plans. Sierra Boat Company is an existing industry that wants to create

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    Essay Length: 6,931 Words / 28 Pages
    Submitted: April 11, 2011 Autor: viki
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74
  • Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan Group 1: Sean Baker Jamie Gorczynski Frederick Schubert Rutger van Wesel Sean Murphy Table of Contents Loyola Basketball Marketing Plan I. Executive Summary Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds

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    Essay Length: 5,668 Words / 23 Pages
    Submitted: August 31, 2011 Autor: simba
  • Apple Marketing Plan

    Apple Marketing Plan

    The Marketing Environment1. Competitive forces: The competition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local communities. Competition within the recycling industry is strong in national sense, but weak in advertising and local participation. 2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the

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    Essay Length: 312 Words / 2 Pages
    Submitted: September 1, 2011 Autor: jon
  • Shangri-La Ltd Marketing Plan

    Shangri-La Ltd Marketing Plan

    History Shangri-La is an Asian five-star luxury hotel. It was incorporated in 1971 in Singapore, and has now a total of 72 hotels spread in many countries around the world. The name Shangri-La which is the synonym of tranquility and service for which Shangri-La is well-known for around the world was inspired by the novel of James Hilton, Lost horizon that was published in 1933. The novel inspired legendary land features. Shangri-La Ltd. is owned

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    Essay Length: 432 Words / 2 Pages
    Submitted: September 17, 2011 Autor: peter
  • Emma's Grocery Marketing Plan

    Emma's Grocery Marketing Plan

    This marketing plan is the result of a previous situation analysis, market research and a campaign plan. The marketing plan is there, developed over a four month period. Market and skills plan is to explain the current situation and a future action plan for Emma's Grocery. The company operates in the bag of food industry, which is seen as a growing market in the current situation, resulting in great opportunities if some steps are made.

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    Essay Length: 279 Words / 2 Pages
    Submitted: September 17, 2011 Autor: andrew
  • Marketing Plan for Angels Play Center

    Marketing Plan for Angels Play Center

    Marketing Plan For Angels Play Center BY Joe cho March 25, 2011 Table of Content: 1. Executive Summary 2. Product Description i. Strengths ii. Weakness iii. Opportunity iv. Threats 3. Target Market 4. Competitors/Substitutes 5. Price 6. Channels of Distribution 7. Promotion 8. Budget for 1 Year 9. References Executive Summary: Angels Play Center mission is to provide safe, interactive, and fun environment for orphanage children, around East side of Columbus Ohio. The children who

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    Essay Length: 3,134 Words / 13 Pages
    Submitted: September 20, 2011 Autor: andrew
  • Marketing Plan Coffee Mix

    Marketing Plan Coffee Mix

    Profiling the Consumer Segment 1. Demography 1st Target Market -Our main target market are male and female young professionals ages 22-30 years old because ____________ Coffee wants to create an image of being hip and that it fits their lifestyle and we will use it as a forefront. These people will mostly belong to the B and C crowd. 2nd Target Market -Working and non-working male and female individuals ages 31 and up will be

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    Essay Length: 510 Words / 3 Pages
    Submitted: September 22, 2011 Autor: moto
  • Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Curtin University of Technology Strategic Marketing 310 Group Assignment SBU: Insurance Unit Coordinator: Ronald Regan Lecturer: Julie Chiu Executive Summary Hong Kong, acts as a leading insurance centre in Asia, the 2nd most developed insurance market after Japan, and has attracted many global top insurance companies. In 2009, Hong Kong’s total gross premiums fell 9.1% to HK$138.6 billion (US$17.9 billion). With the agreement with the World Trade Organization of China and Closer Economic Partnership Agreement

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: October 2, 2011 Autor: yuki_k_1213
  • Southeastern Regional Medical Center's Fitness Club - Market Plan

    Southeastern Regional Medical Center's Fitness Club - Market Plan

    Executive Summary Southeastern Regional Medical Center's Fitness Club will serve Robeson County businesses helping individuals become more productive while reducing consumer costs. By assisting staff and consumers with adjusting his or her behavior patterns and selecting a healthy lifestyle, the SRMC Fitness Club will decrease corporate health care spending while improving worker productivity. The objectives for the fitness club are to provide wellness tactics to both the organization and businesses in the Robeson County area,

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: November 15, 2011 Autor: simba
  • Hot Shot Photography Marketing Plan

    Hot Shot Photography Marketing Plan

    HOT SHOT PHOTOGRAPHY MARKETING PLAN Prepared For: MK114 Instructor: Benjamin Carnovale Prepared By: Denise Henry Wayne Henry Jennifer Copenace Jon Powassin November 28, 2011 Table of Contents Executive Summary.........................................................................................................................2 1 Situation Analysis.........................................................................................................................3 1. Sales Analysis 2. Competitive Analysis 3. Customer Analysis 2. Marketing Strategy.................................................................................................................... 1. Marketing Objectives in First year of business..? 2. Provide an overview of each variable of your marketing strategy to attain your positioning and competitive advantage 3. Product Service 4. Price

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    Essay Length: 327 Words / 2 Pages
    Submitted: November 16, 2011 Autor: andrey
  • Marketing Plan (stp)

    Marketing Plan (stp)

    Market Analysis (STP) Segmentation There are different segments of the indoor tanning industry, the fastest growing market by far are the lotion and skincare market. Over the past seven years, the lotion market has grown by approximately 300 percent and there is no end in sight. Once a playing field for only a select few, the U.S. indoor tanning market is deluged with an entire roster of lotion companies pushing the envelope of technology to

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    Essay Length: 516 Words / 3 Pages
    Submitted: November 26, 2011 Autor: viki
  • Strategic Marketing Summaries

    Strategic Marketing Summaries

    I giochi di movimento attraverso il marketing verticale del prodotto (modulazione) • Innovazioni basate sui formati • Innovazioni basate sulle confezioni • Innovazioni basate sulle componenti estetiche e di design • Innovazioni basate sull'integrazione I giochi di movimento attraverso il marketing laterale del prodotto (dislocazione) Le possibilità adiacenti riguardano: • Nuovi prodotti per mercati già serviti • Nuovi mercati per prodotti esistenti • Nuovi mercati per nuovi prodotti Si può dislocare: • Il mercato o

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    Essay Length: 346 Words / 2 Pages
    Submitted: December 1, 2011 Autor: jon
  • Beats Headphones Marketing Plan

    Beats Headphones Marketing Plan

    Our goal is to introduce Beats by Dr. Dre noise-cancelling headphones into a new market. Before discussing how this product will be implemented in a new market, the current market for all noise-cancelling headphones as well as the market for Beats headphones will be analysed. The current market for all headphones respond to the consumers needs through the special features of the product. Headphones are acclaimed to enhance sound quality and eliminate any interference from

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    Essay Length: 585 Words / 3 Pages
    Submitted: January 21, 2012 Autor: sandy
  • Marketing Plan Worksheets

    Marketing Plan Worksheets

    Sample: MARKETING PLAN WORKSHEETS (Available to students from www.beckmanmarketing8e.nelson.com) These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. organize and structure the data and information you collect during the situation analysis 2. use this information to better understand a firm’s

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    Essay Length: 1,608 Words / 7 Pages
    Submitted: January 26, 2012 Autor: 1Souljah1
  • The Marketing Plan for B.Burger

    The Marketing Plan for B.Burger

    I. Executive Summary The Marketing Plan for B.Burger is created to complete with strong competitors such as McDonalds and Burger King and to give customers more choices to choose from and to provide a healthier and nutrients to kids and even adults. This Marketing Plan consist of the following major parts: • Analyzing current situation, including demographic, legal/political situation, economic and business conditions, social-cultural factors and demand and demand trend. • Identifying major competitors and

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    Essay Length: 643 Words / 3 Pages
    Submitted: February 6, 2012 Autor: moto
  • Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan November 11, 2011 EXECUTIVE OVERVIEW Brent Flamm developed and patented a multi-string guitar pick in October of 2000 for plucking stringed instruments that is named ‘Flamm Picks’. The pick allows the user to simultaneously pluck two strings of an instrument or, alternatively, to pluck a single string as shown in the below images. I am recommending that a social media strategy plan begin with the launch of a Facebook Page that

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    Essay Length: 449 Words / 2 Pages
    Submitted: February 7, 2012 Autor: Karolyn
  • Marketing Plan and Sales Tactics

    Marketing Plan and Sales Tactics

    Marketing Plan and Sales Tactics Target Market We at BLT, INC after studying Research and Development of customers’ needs and use pattern for computers in the different segments have decided to focus our initial attention on the Cost cutter and Traveler sectors. Users in the Cost cutter segment want a computer that has basic functions and is easy to use. The users of the cost cutter are a large segment with a lot of users

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    Essay Length: 651 Words / 3 Pages
    Submitted: February 14, 2012 Autor: mcaldwell47
  • Marketing Plan Enviga

    Marketing Plan Enviga

    Cognitive development consists of adolescent contemplation, reasoning skills and the all encompassing decision making skills. Theoretically adolescent egocentrism, feelings of uniqueness and invincibility can lead to self absorption and thinking from the intuitive phase instead of rational thinking (Berger, 2005). This is the maturity of the aptitude to imagine and rationalization. Until recently, much of the work on adolescent cognitive maturity was dedicated to a search for a core instrument that could account economically for

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    Essay Length: 398 Words / 2 Pages
    Submitted: February 16, 2012 Autor: moto
  • Strategic Marketing Management

    Strategic Marketing Management

    Introduction The organizational configuration of companies or corporations in today’s environments is quite complex. The large companies have the shareholders who periodically elect a board of directors who collectively manage the company's affairs and reach decisions by a majority vote but also have the right to delegate any of their powers, or even the whole management of the company's business, to one or more people selected by them. Under this system it is common to

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    Essay Length: 562 Words / 3 Pages
    Submitted: March 12, 2012 Autor: sanderblue11
  • Strategic Corporate Plan for Ford Motor Company

    Strategic Corporate Plan for Ford Motor Company

    Strategic Corporate Plan for Ford Motor Company The following plan was written by Jessica Williams, Christina Cage, Charlie Durden, Melissa Evans. The plan is based on Land Rover, a division of Ford Motor Company. Each aspect of the plan is linked to corporate objectives. The plan includes corporate objectives, policy issues, positive and negative factors of the internal and external environment, windows of opportunity for internal and external clients, communication objectives and messages for internal

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: March 24, 2012 Autor: mattb
  • Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    SAMPLE BANK LIMITED Marketing Town, Business Land Marketing Plan for Golden Years Deposit Accounts by Keith Inniss Research, Planning and Product Development Department Submitted in fulfilment of the requirements of the Integrative Project course of the Professional Marketing Program (Institute of Business Land) Academic Supervisor: Dr. K Marketing SAMPLE BANK LTD Marketing Plan for Golden Years Deposit Account Contents Executive Summary 2 1. Introduction 3 1.1 Background 3 1.2 Purpose and Objectives 3 2. Analysis

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    Essay Length: 4,365 Words / 18 Pages
    Submitted: March 28, 2012 Autor: Davey
  • Goodyear Aquatred - Marketing Plan

    Goodyear Aquatred - Marketing Plan

    CANALI DISTRIBUTIVI: Quale/Quali? Eventualmente, quando? 1. Sviluppare ulteriormente il canale small independent dealers: (a) potenziando l’assistenza degli area sales manager; (b) facendo formazione agli independent dealers, trasferendo così una ragionata/controllata cultura del prodotto Goodyear ed una politica comune di vendita (oggi assente); (c) rafforzando il legame con Goodyear “concedendo” agli independent dealers strategici (per fatturato o posizionamento geografico) il riconoscimento di “venditore/installatore autorizzato/specialista/consigliato Goodyear”. Vedasi inoltre punto 3. 2. Mantenere Il canale manufacturer outlets solo

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    Essay Length: 591 Words / 3 Pages
    Submitted: April 30, 2012 Autor: federico74

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