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Last update: February 12, 2015
  • Nokia Case

    Nokia Case

    Nokia spent £9.5m on advertising in 2010, a sharp year-on-year drop of £7.3m. The company’s ad budget has been in decline since 2007 and was £29.5m below the sector average last year. TV gained a third of Nokia’s total spend at £3.1m, although this was £5.5m drop on its 2005 figure. The medium saw a spike in spend during the final quarter of 2010, when the company launched a number of major campaigns for its

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    Essay Length: 648 Words / 3 Pages
    Submitted: March 5, 2012 Autor: Bionade
  • Tremco Case Analysis

    Tremco Case Analysis

    Introduction Tremco Ltd. Has been present in the Canadian market since 1962, manufacturing and distributing various construction and maintenance parts and products. Its extensive distribution network allows for thorough distribution throughout Canada. In 1986, Tremco saw an opportunity to import and sell a private label product, known as Foam-O under the new name of Mono Foam. Executives were excited because there would be no new product development costs, as well as no additional overhead costs.

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 5, 2012 Autor: dabb
  • Dba Case

    Dba Case

    DBA was created in response to the demand of investors that wanted to more easily capture the benefits that agricultural commodities have traditionally played in portfolio management. That benefit is primarily seen in the lack of correlation between commodities returns and the returns on the equity markets. A 2006 study out of Yale found that “from 1959 through 2004, commodities generally moved independently of the broader stock market. The long-term average correlation was close to

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    Essay Length: 344 Words / 2 Pages
    Submitted: March 5, 2012 Autor: xixihaha
  • Kriege Construction Company Case Study

    Kriege Construction Company Case Study

    Case 1: Kriege Construction Company Kriege Construction Company (KCC) builds office and retail buildings in a two-province area in Western Canada. KCC is considering automating its procedures for preparing bids for building job in response to customer requests for building proposals. The management of KCC has had little first-hand experience with computer systems. They use no computer system currently, except for some IBM microcomputers that run word processing programs for the company secretaries. As a

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    Essay Length: 1,577 Words / 7 Pages
    Submitted: March 6, 2012 Autor: mark29smyo
  • Case Study Grand and Toy

    Case Study Grand and Toy

    1. Grand & Toy’s strategy is to have growing sales, to reduce costs and increase productivity, to have increasing organizational capabilities and to ensure a strong strategic position. They are taking these steps to try to achieve sales of $1 billion in sales in Canada, to maintain a strong brand, to be the leader in the Canadian commercial segment and to operate 85 stores in major markets. E-commerce was a big part of G&T’s strategy

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    Essay Length: 472 Words / 2 Pages
    Submitted: March 7, 2012 Autor: aliciambenoit
  • Management Case

    Management Case

    Palay had been the chief source of food here in the Philippines. Due to the vast rice field that our country had, especially in the Central Luzon region, the supply of palay had not been much of a problem. Our farmers, if not much, can provide us just enough for our demand of rice. Before we came to eat the rice on our plates, its source which is the palay had undergone a lot of

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    Essay Length: 433 Words / 2 Pages
    Submitted: March 7, 2012 Autor: TRILOGYDAVID
  • Hr Case Study - Biogen Idec and Nhs Shetland

    Hr Case Study - Biogen Idec and Nhs Shetland

    Executive Summary Performance management system is an essential process that is significant at all levels in Biogen Idec and NHS Shetland. It helps to improve the organisation's performance by connecting and aligning employees and organisational objectives. Biogen Idec is a biotechnology organisation which focuses on researching and manufacturing the medical needs. They have been practicing PPA tool which comprise both MBO and ranking to evaluate the overall performance measurement. NHS Shetland is a national health

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    Essay Length: 2,786 Words / 12 Pages
    Submitted: March 7, 2012 Autor: sita29
  • Case Study on Chevron

    Case Study on Chevron

    Increasing levels of unemployment tend to be the by-products of recessionary macroeconomic conditions. The unemployment rate does not rise sharply but slightly before the peak as an indicator of a recession nor does it significantly fall at the trough or in the immediate expansion after the trough to forecast growth. If we look back at the last couple of recessions, we can actually observe the time delay between the end of a recession and peak

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2012 Autor: hitesh14
  • Case Study Green Mountain Resort

    Case Study Green Mountain Resort

    Introduction One thing for certain is that change occurs with an organization. Change is inevitable and within a company, it should be handled carefully. Initiating change is a difficult process to initiate within a company with people who are not so adaptable to change. In any business, change management is a systemic approach to dealing with change, both from the perspective of an organization and on the individual level. For example, there are two images

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    Essay Length: 547 Words / 3 Pages
    Submitted: March 8, 2012 Autor: kmitch1524
  • Whole Food Case

    Whole Food Case

    Background The history of WFM goes back to 1978, when John Mackey (Mackey), a college dropout from Texas, and his friend Renee Lawson Hardy (Hardy), started an organic foods store in Austin, Texas. The store was called Safer Way Natural Foods (after Safeway Inc.10), and the partners opened it with a capital of $45,00011 borrowed from their friends and families. Safer Way was a 3,000 square foot store, which primarily sold organic food and groceries.

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    Essay Length: 1,052 Words / 5 Pages
    Submitted: March 8, 2012 Autor: madina
  • The Estee Lauder Companies Inc Case Study

    The Estee Lauder Companies Inc Case Study

    The Estee Lauder Companies Inc. Condensed Consolidated Statements of Earnings Year Ended June 30 (In millions) 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 Net Sales $8,810.0 $7,795.8 $7,323.8 $7,910.8 $7,037.5 $6,463.8 $6,280.0 $5,741.5 $5,049.8 $4,671.7 % Increase as reported 13.0% 6.4% -7.4% 12.4% 8.9% 2.9% 9.4% 13.7% 8.1% 1.5% % Increase excluding currency * 11.7% 4.7% -2.5% 8.2% 6.7% 4.0% 6.8% 9.4% 4.4% 2.4% Operating Income $1,089.4 $789.9 $418.4 $810.7 $749.9 $619.6

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 8, 2012 Autor: elysiakiss
  • Hotel Case

    Hotel Case

    After much searching and deliberating on the term “foodie” I found the best working definition to grasp the word; “A person that spends a keen amount of attention and energy on knowing the ingredients of food, the proper preparation of food, and finds great enjoyment in top-notch ingredients and exemplary preparation. A foodie is not necessarily a food snob, only enjoying delicacies and/or food items difficult to obtain and/or expensive foods; though, that is a

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    Essay Length: 1,436 Words / 6 Pages
    Submitted: March 8, 2012 Autor: adam417
  • Law Case

    Law Case

    There is a common saying within the sales circle that sales people will do ANYTHING to achieve a sale. Where is the ethics here? Is profit and making money the sole reason to draw sales? My personal opinion is an obvious NO! A sales person must add value to the selling process. Whenever we sell, we need to have three mindsets to live by. Not to get the sale, not to make profits and not

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    Essay Length: 315 Words / 2 Pages
    Submitted: March 8, 2012 Autor: xxmavisxx
  • Project Case

    Project Case

    1. Which is not one of the three forms of business organization? A. Sole proprietorship. B. Creditorship. C. Partnership. D. Corporation. 2. Which is an advantage of corporations relative to partnerships and sole proprietorships? A. Lower taxes. B. Harder to transfer ownership. C. Reduced legal liability for investors. D. Most common form of organization. 3. Which statement about users of accounting information is incorrect? A. Management is considered an internal user. B. Taxing authorities are

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    Essay Length: 372 Words / 2 Pages
    Submitted: March 9, 2012 Autor: gmg75241
  • Sociology Case

    Sociology Case

    Since we were born, most of us have been taught that we need to see doctor once we get sick, because that is the way for we to get healing sooner and more scientist. On the other hand, there is another perspective still show up in these societies. However, culture could be a significant support that has great impact on both citizen’s behavior and the social development process. For this article, the author focuses on

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    Essay Length: 603 Words / 3 Pages
    Submitted: March 9, 2012 Autor: Athenaan
  • Events Case

    Events Case

    Getz, D, 1997, Event Management and Event Tourism: New York: Cognizant Communication Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. New York, NY: The Free Press. Ramanujam et al. (1986) Process of what made up strategic planning six characteristics of strategic planning the use of planning techniques, attention to internal facets, attention to external facets, functional coverage, resources provided for planning, and resistance to planning. Ramanujam and Venkatraman (1987) Ramanujam, V., Venkatraman, N.

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    Essay Length: 258 Words / 2 Pages
    Submitted: March 10, 2012 Autor: adambenjamin
  • Pestel Case

    Pestel Case

    To create success in the business world ,Nokia has placed emphasis on adopting governmental resources or agenda, to access the resources that the government provides, in terms of economic policy, scientific investment and the technological development. However, Nokia has played an independent role towards political agendas, as it does not seek to identify its products to certain segments around the world. The economic system is critical as it can control what the organization is to

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    Essay Length: 327 Words / 2 Pages
    Submitted: March 10, 2012 Autor: abaobaid12
  • Mba 730 - Case 8 the Body Shop International Plc

    Mba 730 - Case 8 the Body Shop International Plc

    MBA 730 Financial Planning and Analysis Case 8 The Body Shop International PLC Robert McCoy Introduction Case 8 The Body Shop International PLC reviews some of the company decisions and history leading up to 2001. In the 1990’s, The Body Shop was growing at 20% annually. Similar to any company experiencing rapid growth, The Body Shop’s growth numbers slowed down to 8%. The slowdown was primarily due to increased competition in the market. This increased

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    Essay Length: 1,935 Words / 8 Pages
    Submitted: March 10, 2012 Autor: robertmccoy007
  • Whole Foods Case Study

    Whole Foods Case Study

    Whole Foods Market was founded in 1980 and in turn evolved from a local supermarket for natural and health foods in Austin, Texas to the world's largest supermarket retailer of natural and organic foods. Whole Foods Market had a sales revenue in 2009 totaling $8.0 billion and in early 2010 had 289 stores within the United States, Canada, and Great Britain. The company's CEO believed Whole Foods rapid growth and success had much to do

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: March 10, 2012 Autor: jayda7820
  • Ipod Business Case Study

    Ipod Business Case Study

    Target Market Initially, iPod was targeted to teenagers and travelers. Later it became a necessity for everyone who wants to listen to music. The target market grew as the hype of iPod spread like fire in the forest. It formed a community of its own, and anyone who did not belong to it was considered an alien. The ease of use, and the stylish looks attracted people of all demographics, and there was no specific

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    Essay Length: 2,410 Words / 10 Pages
    Submitted: March 10, 2012 Autor: kmoffett
  • Nike and Walmart Case Analysis

    Nike and Walmart Case Analysis

    1. How important is it for companies such as Nike and Wal-Mart that source extensively from foreign suppliers located in countries where wages are low and sub-standard working conditions are common to have supplier codes of conduct and to have programs to monitor and ensure supplier compliance with these codes of conduct? a. Today society more so than in previous ones it is important for companies that have global business. There are steps that have

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    Essay Length: 817 Words / 4 Pages
    Submitted: March 11, 2012 Autor: anapoli86
  • Communication Case

    Communication Case

    The topic of this week is globalization and cross-cultural communications which is an issue of great importance since under the current trend of business world it is able to make lots difference if being given sufficient attention. According to the class, rather than creating a common world, globalization effectively diversifies the differences among the cultures. Transnational corporations are actively selling their products to other countries in search for profit and growth. Because of catering to

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    Essay Length: 494 Words / 2 Pages
    Submitted: March 11, 2012 Autor: jenny123
  • Research in Motion (rim) Case Analysis

    Research in Motion (rim) Case Analysis

    Executive Summary Research in Motion (RIM) is significantly a known company and the creator of the Blackberry for the business world. The wireless communications industry is an extremely competitive one, and RIM has positioned itself to continue to be a key player. Blackberry is a well known brand once listed as the number one buy in 2008. Their operation is listed in North American; however, it is still placed in Europe and Asia Pacific. Blackberry

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    Essay Length: 4,908 Words / 20 Pages
    Submitted: March 11, 2012 Autor: Kamal809
  • Bus 661 - Nestle Case Study

    Bus 661 - Nestle Case Study

    Nestlé Gingi Brown BUS661 Erick Aguilar March 6, 2012 Ashford University   Nestlé Nestle’ is a highly successful global consumer products company. The case study describes changes that occurred at the company over long periods of time. The main CEO’s of Nestle had success in their own right. Maucher focused on financial improvement through acquisitions. Brabeck- Letmathe’s approach was to concentrate on sustainability of the company through its core individuals. Brabeck- Letmathe’s made sure that

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    Essay Length: 964 Words / 4 Pages
    Submitted: March 11, 2012 Autor: Gingi
  • Sup Case

    Sup Case

    In 1992, the first strike in NHL history was called by the players and lasted for 10 days. NHL players called this strike near the end of the regular season as they sought bargaining advantage before the playoffs. Most of the revenue generated by the owners occurs during the playoffs as owners could generate up to $500,000 each game. Player bonuses ranged from $3,000 to $25,000 depending on how far the team went into the

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    Essay Length: 390 Words / 2 Pages
    Submitted: March 12, 2012 Autor: van21