A Project Report on Tanishq Jewelry
Autor: Sagar Ansary • December 2, 2018 • Research Paper • 3,504 Words (15 Pages) • 746 Views
INDIAN INSTITUTE OF MANAGEMENT RANCHI
POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) 2018-20
MARKETING MANAGEMENT – I
A PROJECT REPORT ON JEWELRY (TANISHQ)
FACULTY: PROF. SOUMYA SARKAR
TERM-I
Submitted by:
Group 9 Section-A
Ashutosh Punyani M010-18
Ayush Ranjan M011-18
Hemlata Choudhary M021-18
Sagar Ansary M038-18
Rumit Jansari M061-18
Raghvendra Pratap Yadav M062-18
Contents
- INTRODUCTION 3
- Supply Chain Analysis 4
- SWOT Analysis 4
- PESTEL ANALYSIS 6
- STP ANALYSIS 7
- MARKETING MIX ELEMENTS 8
- RECOMMENDATIONS 9
- APPENDIX 10
ACKNOWLEDGEMENT
We are extremely thankful to Mr. Soumya Sarkar for providing us with the opportunity to undertake the jewelry project in Marketing Management 1 and for his overall support, guidance and an eye for perfection without which this project would not have been in its present shape.
We would also like to thank Mr. Krishnanand Patwari, Sales Manager, Tanishq Circular road Ranchi & the entire Tanishq staff members for their immense cooperation during the survey.
INTRODUCTION
TANISHQ is India's one of the largest and most trusted organized jewelry brand. It was founded by Titan a TATA Group company backed by TIDCO (Tamil Nadu Industrial Development Corporation). Its headquarters are located in Bengaluru, Karnataka and the plant is located in Hosur.
THE BEGINNING
The name TANISHQ is formed by combining the first two letters of TATA and "NISHK" (meaning gold coin or necklace in Sanskrit). In its initial years, TANISHQ made consistent losses. Its net worth started growing from the year 2000 and by 2003, TANISHQ gained position among the top 5 organized jewelry retailers in India, contributing to 40% of the Titan's revenue.
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