Mkt421 Why We Buy a Product

Why we buy a product

Rosezanna Daker

MKT/ 421

Sept. 10, 2018

Carlyn Carmichael

Why we buy a product

                                Oreos is one of the leading biscuit brands out there right now and has expanded to hundreds of other countries. According to the Oreo Marketing Mix website (2018), the major product of Oreo is their original biscuit which is the two chocolate wafers that are separated by cream filling. Oreo has made an advancement in their development in terms of how the cookie has been launched by offering different variations to cater to a larger clientele of their customer’s needs and wants. They vary flavors as well as shapes to appeal to customers such as the double stuffed, Oreo thins, and my personal favorite the Peanut Butter Oreo. But when I'm overseas, I do love to eat the green tea Oreo, but it's only found in China and Japan, so it's a treat for me.  This paper will cover how this product appeals to me personally as well as the “4 P’s of Marketing”.

How Oreo Appeals to Me

Oreo’s for me are a treat that I grew up eating. They were a something that we could only get at a limited time as kids. And they were something that we had to agree on picking out as kids.  So, for me, this product is a treat that has stuck in my mind as a sweet treat. This simple combination of a cookie like biscuit brought so much joy to my sister and me as kids because we didn’t get to have it all the time only about twice a month.

Promotion of Product

 I find it interesting how different company’s products can be so popular and endure the test of time. When you think about it, Oreos has stood the test of time since their debut March 6, 1912. The success of Oreo cookies can come from several different aspects of one being branding and a successful marketing strategy. Looking at the designs that Nabisco has created, their messages and the continued reinforcement of connecting their consumers emotionally with the Oreo cookie. While thinking about this a question, one thing comes to mind, and that is how is one connected to the Oreo cookie? After some research, I believe it’s just purely from the experience of the consumer that gives them the connection to the Oreo cookie.

            Consumers relate the Oreo brand by the icon dunking of the cookie in milk or twisting the cookie apart and eating the middle first. Also, the packaging design for the cookies plays a large role in increasing its popularity because it helps the consumer identify the brand easily. Nabisco uses visual aspects such as the media regarding television and print media advertising. Also, they will use displays throughout stores, outdoor campaigns and social media platforms to target larger audiences. It is one of the rare products that has been able to launch over a century ago but has gained its distinction in recent decades with a very active change in marketing strategy.