Serba Wangi Sdn Bhd - Rice Millers in Malaysia

Serba Wangi Sdn. Bhd. is a one of the top three of the rice millers and wholesalers focusing on rice business in Malaysia, they produce “JATI” as the brand for the rice. Started on 1993, Serba Wangi Sdn. Bhd is focusing on adding value to the rice that they will sell to the customer. Serba Wangi Sdn. Bhd. is located in Bukit Raya, Pendang with the easy access to white rice and brown rice as their raw material give them opportunity to get the raw material easily.

The business that Serba Wangi Sdn. Bhd. do is about to processing the raw material by drying the raw material to get the best rice and packing it into a small packet that ready to distribute to end customer. They have 3 licenses in this type of business, the first one is license to buy a rice in huge scale that allow them to get the raw material as much as they need and as much as they can to adding more value to it until packet the rice. The second license is to process, it means they must have license for their business and factory to do value adding to the white rice or brown rice. The third license is retailing license, this is to allow them for selling their end product to the end customer, according to their purchasing managers, if do not have this license, they are not allowable to sell their product to the market.

Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. Ecobrown’s is the Company’s latest series of health rice and has earned a place among health conscious consumers.

In the purchasing activities, serba wangi emphasizes on identify and evaluating vendor, negotiation, and placing order. the factors that it consider during the purchasing activities are: quality, reputation, price, and delivery time.

source from the purchasing department of serba wangi sdn bhd.