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Last update: March 2, 2015
  • Does Ntpc Have Been Successful in International Strategy?

    Does Ntpc Have Been Successful in International Strategy?

    ________________ Assignment Question 1: Does NTPC have been successful in International strategy? Answer: NTPC has ventured into the international market mainly for sourcing the coal for its plants in India. It has sourced coal from many foreign countries for fulfilling the energy needs of the nation. Now NTPC is trying to go into new ventures so that they can bring up new capabilities in the neighboring countries and import more power from these nations. NTPC

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    Essay Length: 3,626 Words / 15 Pages
    Submitted: December 18, 2016 Autor: Shipra Singh
  • Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an Understanding of Consumer Behaviour as a Result of Marketing Strategies

    Demonstrate an understanding of consumer behaviour as a result of marketing strategies In this essay I will demonstrate an understanding of consumer behaviour as a result of marketing strategies. Specifically, I will be looking at various pricing and promotion techniques which influence consumer behaviour within the fashion industry. It is important for marketers to understand the needs of the consumer as well as the social, psychological and personal factors in order to persuade a person

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    Essay Length: 964 Words / 4 Pages
    Submitted: December 22, 2016 Autor: kolchuma
  • Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

    Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

    BLUE OCEAN STRATEGY IMPLEMENTATION SCENARIO CASE: TIPPING POINT LEADERSHIP AND FAIR PROCESS IN ACTION INTRODUCTION Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Most companies focus on how to overcome the competition in existing market but yet they experience limited growth. They had created a comprehensive set of analytic tools and frameworks any organization can

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    Essay Length: 7,043 Words / 29 Pages
    Submitted: December 23, 2016 Autor: priyaa
  • Hyundai: Entry Strategy

    Hyundai: Entry Strategy

    HYUNDAI: ENTRY STRATEGY Hyundai initially started exporting its cars to Canada in 1984. Slowly by 1986, it expanded its exports to entire North America including United States. After gaining significant understanding of consumer choices, Hyundai established its first plant outside its home country in United States in 1986. Faced with low sales, initial market analysis suggested low quality+bad service+Negative brand image as major reasons for poor performance. Thus, they started focusing on a niche lower

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    Essay Length: 338 Words / 2 Pages
    Submitted: January 1, 2017 Autor: piyushj19
  • Marketing Strategy – the Way Leading to the Success of Cowboy Jack’s Restaurant

    Marketing Strategy – the Way Leading to the Success of Cowboy Jack’s Restaurant

    National Economics University Advanced Educational Program ❧ ❧ • ❧ ❧ A study on Marketing strategy – The way leading to the success of Cowboy Jack’s restaurant Group: The pretty young lady (TPYL) 1. Vũ Thị Thủy 2. Nguyễn Thùy Linh 3. Nông Ngọc Yến 4. Nguyễn Thị Minh Phương Hanoi, November 2015 LIST OF ABBREVIATIONS Cowboy Jack’s CBJ LIST OF TABLES AND FIGURES 1. Table: Table 4.1: The reason why customers like Chicago stuffing

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    Essay Length: 6,457 Words / 26 Pages
    Submitted: January 3, 2017 Autor: Vũ Thuỷ
  • Utilizing Swot Analysis in Corporate Strategy

    Utilizing Swot Analysis in Corporate Strategy

    Utilizing SWOT analysis in corporate strategy -Take ZTE as subject investigated Introduction Competition is the inevitable result of the running market economy. As long as the market economy exists, the competition will never disappear. On the condition of market economy, every economic entity makes its full effort to contend for a limited number of resources. Competition becomes the mainline of the enterprise operation. In order to survive, companies must keep continuous self – innovation together

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    Essay Length: 3,112 Words / 13 Pages
    Submitted: January 6, 2017 Autor: zaczaczac
  • Tanglewood Staffing Strategy

    Tanglewood Staffing Strategy

    Staffing Strategy Tanglewood is a chain of retail stores that operate in the moderate price group. They feature items such as clothing, appliances, electronics, and home décor. It was originally founded in 19 by two best friends, with a single store. The stores have an outdoors theme, and distinguish themselves from others with a simple, uncluttered design. Over the years the business has expanded and now has 243 stores, but before expanding any further the

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    Essay Length: 801 Words / 4 Pages
    Submitted: January 14, 2017 Autor: bterrell1
  • Marketing Strategy of a Services Business

    Marketing Strategy of a Services Business

    Marketing Services Executive Aircraft Services ________________ Macintosh HD:Users:christellebbos:Desktop:ExecutiveAircraftSvs_biglogo.png TABLE OF CONTENTS About the Company…………………………………………………………………………………page 3 Services Offered………………………………………………………………………………………page 3-5 Services Marketing Mix……………………………………………………………………………page 6-7 * 7Ps……………………………………………………………………………………………….page 6 * Core Product…………………………………………………………………………………page 6 * Supplementary Services………………………………………………………………...page 6 * Flowchart of the Service………………………………………………………………...page 7 Competition……………………………………………………………………………………………..page 8 * Emerald Jet……………………………………………………………………………………page 8 * Cedar Jet………………………………………………………………………………………..page 9 * Imperial Jet……………………………………………………………………………………page 10 Blueprinting Services……………………………………………………………………………….page 11 Service Recovery……………………………………………………………………………………...page 12 Services Marketing Triangle………………………………………………………………………page 13 Services Marketing Strategies.…………………………………………………………………..page 14 Jay Customer Incidents……………………………………………………………………………..page 14 The Servicescapes Model…………………………………………………………………………..page 15

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: January 16, 2017 Autor: ChristelBL
  • The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    MBA 523: International Marketing The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies Section: S16N70 Written by: Pratik R Bhatia Yuan Mi This report is submitted in partial fulfillment of the requirements of the course International Marketing MBA 523, Spring 2016 Faculty of Management Vancouver Island University Nanaimo, BC, Canada (April 04, 2016) ________________ Summary The report provides an analysis study of introducing Fevicol, the top selling adhesive

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    Essay Length: 4,228 Words / 17 Pages
    Submitted: January 23, 2017 Autor: wushizhong2000
  • Presentation Strategy

    Presentation Strategy

    STRATEGY AUDIT FINDINGS Strategy Audit Findings Student’s name Institution affiliation ________________ Executive Summary Presented in this paper is the critical strategic analysis of a leading company in the beverage industry – the Coca-Cola Company. Operating in more than two hundred countries across the world, Coca-Cola is the world’s leading manufacturer and distributer of soft drinks. More than four hundred nonalcoholic beverage brands ore licensed and operate by this company. Coca-Cola faces regular challenges in today’s

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    Essay Length: 5,874 Words / 24 Pages
    Submitted: January 31, 2017 Autor: Mungasia Caleb
  • Strategy Is the Long-Term Direction of an Organization

    Strategy Is the Long-Term Direction of an Organization

    1. Strategy Strategy is the long-term direction of an organization. Strategy is the creation of a unique and valuable position involving a different set of activities (Porter, 1996). Porter (1996) also points out that strategic position should have a horizon of ten years or more, not a single planning circle. The differentiation of strategy is important, because a company can outperform胜过rivals only if it can establish a different strategy that it can preserve (Porter, 1996).

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    Essay Length: 2,369 Words / 10 Pages
    Submitted: January 31, 2017 Autor: Vivian Chen
  • Performance Indicator Strategy Case Analysis

    Performance Indicator Strategy Case Analysis

    Assignment – Performance Indicator Case Performance Indicator has acquired exclusive rights from Batelle Memorial Institute (BMI) to a technology/ manufacturing process for use in golf balls that would change the color or appearance of balls when they had been submerged in water for an extended period of time. The benefit of this technology is the ability to assess the diminished performance of used balls, whether purchased or found on a golf course. Performance Indicator would

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    Essay Length: 652 Words / 3 Pages
    Submitted: February 2, 2017 Autor: Deepankur Malik
  • Amazon Company Retention Strategies

    Amazon Company Retention Strategies

    Amazon Company Amazon is an American electronic commerce and cloud computing company, founded in 1994 by Jeff Bezos, who named the company after the Amazon river, one of the largest rivers in the world. The company started as an online bookstore, later became largest internet-based retailer in the world with an annual revenue of US $107 billion. Amazon is one of the leaders in the customer relationship management through its customer centric business model, where

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 8, 2017 Autor: Jagadeesh Kumar Reddy Sirigireddy
  • Vinamilk Business Strategy

    Vinamilk Business Strategy

    Screen Shot 2016-04-02 at 4.15.00 PM.png Principle of Business Team Research Report Tang Hai Ngoc Son, Nguyen Hoang Lam Quang Ha, Bui Thai Viet Anh, Tran Thi Ca Tuot Student ID: PREMBA16328, PREMBA15235, PREMBA15233, PREMBA15233 April 3rd, 2016 Pre-MBA GUARDIAN 1000 BUSINESS REPORT Contents of Report Part 1: Company Introduction Part 2: Product Introduction 1. Market problems/needs 2. Proposal solution 3. Product’s feature overview Part 3: SWOT Analysis Part 4: Market Segmentation Part 5: Market

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    Essay Length: 4,825 Words / 20 Pages
    Submitted: February 9, 2017 Autor: Son Tang
  • Intel Business Strategy Shift - Smart Move or Risky Move

    Intel Business Strategy Shift - Smart Move or Risky Move

    ETM 526 Strategic Management Technology – Dr. Weber – Spring 2016 INTEL ORGANIZATIONAL STRATEGY SHIFT ETM%20Department%20logo intel BUSINESS strategy shift is it a smart move or too risky? Course Title: Strategic Management of Technology Course Number: ETM 526 Professor: Dr. Charles Weber Date: 06/05/ 2016 Abstract We live in a fast and changing modern world. New technologies and products are constantly being thrust onto the emerging markets to appeal to consumer needs and wants. For

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    Essay Length: 4,455 Words / 18 Pages
    Submitted: February 9, 2017 Autor: savvysam
  • Marketing Mix Strategies

    Marketing Mix Strategies

    Marketing Mix (4Ps) Strategies The four decisions which known as marketing mix will be taken before launching the study table. It may be said as 4P of marketing consist of product, price, place and promotion (Marketing Mix - The 4 p's of marketing, 2011). Product The most important and the selling point for our product is it is a round table and parents could have a more cozy-like feeling when they work together. Nowadays, parents

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    Essay Length: 855 Words / 4 Pages
    Submitted: February 9, 2017 Autor: yanpoh
  • Nike Strategy online Discussion

    Nike Strategy online Discussion

    1.How is the article "Can you say what your strategy is" relevant to Mintzberg's article on strategies deliberate and emergent? They are all talking about the strategy, and they are all talking about how to make strategy successful in business. 2.What are the benefits and trade offs of a focus strategy? Focus on the strategy can help you focus on what you strengths, which will make you and your company has a clear and direct

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    Essay Length: 353 Words / 2 Pages
    Submitted: February 16, 2017 Autor: Chris Qiu
  • Engagement Strategy

    Engagement Strategy

    CLIENT MARIO Assignment #1: Engagement Strategy Pamla Street SOWK 543University of Southern California June 1, 2016 Professor Steven Bush ________________ Assignment #1: Engagement Strategy When gaining rapport with a client, you are trying to make the client feel comfortable to talk. Sometimes it is a hard task to do when you seek to find common ground. Good rapport can be established between the client and the social worker it makes for a great session. Engagement

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: February 17, 2017 Autor: imani S
  • Describe and Assess the Product Market Strategy Massey Pursued Through 1976

    Describe and Assess the Product Market Strategy Massey Pursued Through 1976

    1) Describe and assess the product market strategy Massey pursued through 1976. Where possible, compare Masseyís strategy with those of its leading competitors. In your view, did Masseyís strategy make sense (at the time)? Massey specialized in manufacturing farm and industrial machinery as well as diesel engines through its subsidiary, Perkins. The farm machinery line included tractors, combine harvesters, balers and other equipment for agricultural use. The industrial machinery included various types of tractors, forklifts,

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    Essay Length: 581 Words / 3 Pages
    Submitted: March 6, 2017 Autor: eeemmm
  • What Marketing Strategy Should Ocean-Blue Adopt to Penetrate the Philippine Market?

    What Marketing Strategy Should Ocean-Blue Adopt to Penetrate the Philippine Market?

    In partial fulfillment of requirements in MKT535M Marketing Management Midterm Exam – Case Study Analysis Mahalo Hawaii Deep-Sea desalinated drinking water Submitted: February 23, 2017 Submitted to: Dr. Dy Statement of the Problem ● What marketing strategy should Ocean-Blue adopt to penetrate the Philippine market? Objectives ● To assess and maximize growth potential of the identified market to penetrate ● To develop and propose a marketing plan suitable for the Philippine market ● To recommend

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: March 8, 2017 Autor: Jill Legaspi
  • Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Direct Entry Program Research Preparation and Practice Research Assignment Student Name: Ding jie Student ID: 5022867 Class: 3D Score required: Diploma/Bachelor 6.0 □ 6.5 □ 7.0 □ Master/Doctorate 6.5 □ 7.0 □ Teacher: Ingrid Prescribed word length: 2000 Actual word length: 1818 Date due: 02/12/2016 Date submitted:02/12/2016 Referencing Style: APA □ Harvard ☐ Assignment Topic: __Analyse and evaluate factors that affect customer satisfaction with hotel stays and the effect these factors have on hotel-management strategies

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    Essay Length: 2,199 Words / 9 Pages
    Submitted: March 12, 2017 Autor: Jam Ding
  • Nestlé’s Creating Shared Values Strategy

    Nestlé’s Creating Shared Values Strategy

    Nestlé’s creating shared values strategy Summary This case focuses on Nestlé's creating shared value (CSV) strategy. Creating shared value (CSV) strategy includes three categories: nutrition, water, and rural development. Since 1990s the packaged food and beverage industry had improved supply chain sustainability and provided healthier, more natural foods, because of the industry pressure (For example: population growth, climate change and water scarcity, etc.). However, this improvement led to the consolidation and caused the sales decline

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    Essay Length: 1,043 Words / 5 Pages
    Submitted: March 15, 2017 Autor: 思寧 潘
  • Corporate Strategy

    Corporate Strategy

    CS-SANDEEP KUMAR RAINA-B54-ROLL NO 27-08_CS_Week4_s9-10_Application Assignment Explore the different opportunities to diversify your business in future. Arrive at a conclusion using Porter’s ‘3 Essential Tests’. Examine whether ‘Transfer of Skills’ and ‘Sharing Activities’ is possible across the value chains of your existing business and the recommended diversification The reason of diversification is to create shareholder value and also to risk protection, it must meet three tests: INTRODUCTION: I work for Retail Section of Bharat Petroleum

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    Essay Length: 962 Words / 4 Pages
    Submitted: March 22, 2017 Autor: sandeep raina
  • Automotive Policy Strategy to Settle Down Self-Driving Car

    Automotive Policy Strategy to Settle Down Self-Driving Car

    Policy strategy to settle down self-driving car Abstract The automobile industry, which has led the industrial revolution, is preparing for the fourth industrial revolution by attempting to replace the driver of an automobile with a computer by the development of information and communication technology. Google, the information technology company in the US, is testing autonomous driving for automobiles and announced plans to commercialize it within five years. In addition, there are increasing numbers of states

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    Essay Length: 4,316 Words / 18 Pages
    Submitted: March 24, 2017 Autor: Jinho Jung
  • Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

    Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

    FIN 649 Case 1 Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures 1. Why do companies hedge? With the development of GM, it expanded business around the world. Its exposures risk to foreign currencies grew. Exchange rate changes create gains and losses that affect company’s income. Increasing the volatility of profit. 2. What are the different types of foreign exchange risks? GM faces transactional exposure, translational exposure, and commercial exposure. Transactional exposures

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 28, 2017 Autor: Ao Li

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