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Last update: March 21, 2015
  • Summary of Strategic Marketing - Part 1

    Summary of Strategic Marketing - Part 1

    Strategic Marketing Lecture part 1 Recources: assets and capapilities (customer-based assets, supply chain assets, internal marketing support assets, alliance-based marketing assets) (Advertising, promotion and selling; pricing and tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new assets External Factors: Macro-environment: PESTEL (Political,Economic,Social, Technological, Environmental,Legal) ! Focus on key driving factors of change ! Scenario-Analysis: uncertainty, plausible view of future, danger: not

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 13, 2015 Autor: a. Fl.
  • Atha Corporation Executive Plan: Human Resources and Accounting and Finance Area

    Atha Corporation Executive Plan: Human Resources and Accounting and Finance Area

    Atha Corporation Atha Corporation Executive Plan: Human Resources and Accounting and Finance Area Shatee’ Dear-Wilson John Hawes- BUS3011- Fall Quarter ________________ Table of Contents Page * Atha Corporation 3 * Description of Human Resources Department and Accounting and Finance 3-4 * Goals and activities 4-6 * Organizational Structures 6 * Interview Questions 6-7 * Performance Standards 7-8 * Executive Summary 8 * Conclusion 9 * References 10 * Appendix 11-24 ________________ Atha Corporation Atha Corporation

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    Essay Length: 4,980 Words / 20 Pages
    Submitted: November 15, 2015 Autor: Shateedw86
  • Summary of Cornco Case Study

    Summary of Cornco Case Study

    In considering the Cornco and the contaminated corn case study, I think there are a number of actual and potential ethical violations based on the Underwood Personal Ethical Model. George Wilson, who is the operations manager of the CornCo plant is clearly having difficulty with trying to decide if it is right for him to continue to use contaminated corn to manufacture corn chips. To maintain market share, lower production costs, and increase the company’s

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: November 15, 2015 Autor: penniek
  • Today’s Developer Release of Accelerated Mobile Pages - Article Summary

    Today’s Developer Release of Accelerated Mobile Pages - Article Summary

    The Guardian and seven other leading publishers cooperated with Google to create a platform that would allow a faster mobile usage for customers. On October 7, 2015 across the publishers’ media outlets, they released a new publishing technology that is called Accelerated Mobile Pages (AMP). Currently, the AMP Project is under development, and the parties engaged in the development are soon to issue a full public release. The platform is intended to create a faster

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    Essay Length: 250 Words / 1 Pages
    Submitted: November 16, 2015 Autor: trash_ads
  • Is the Chief Executive officer Fraudulent?

    Is the Chief Executive officer Fraudulent?

    THE ANSWER TO FRAUD Is the Chief Executive Officer Fraudulent? One of the best ways of detecting fraudulent behavior is to have detective controls that are visibly in place, such as cameras. This is a strong method, simply because every employee is knowledgeable that they are being watched and would have to think twice about committing any fraudulent act. This should be also used in conjunction with preventive controls, these work well hand and hand

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    Essay Length: 717 Words / 3 Pages
    Submitted: December 13, 2015 Autor: Angelc1357
  • Ehr Proposal Summary

    Ehr Proposal Summary

    Rebecca Peters HCIS 140 October 5, 2015 EHR Proposal Summary EHRs and the ability to exchange health information electronically can help you provide higher quality and safer care for patients while creating tangible enhancements for your organization. EHRs help providers better manage care for patients and provide better health care by providing accurate, up-to-date, and complete information about patients at the point of care. It allows quick access to patient records for more coordinated, efficient

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    Essay Length: 542 Words / 3 Pages
    Submitted: December 21, 2015 Autor: Rebecca Peters
  • Chapter 18 Summary

    Chapter 18 Summary

    Natalie Rosewag 1/5/15 Mod 1B Chapter 18 Summary The surviving tribes adapted to changing conditions. Plains Indians learned to ride horses and use guns. Treaties with the federal government were often ignored by states. Reservations intended that Indians learn English, convert to Christianity, and start farming. Slaughter of buffalo encouraged in order to hopefully assimilate Indians, railways also killed buffalos. In Colorado, the governor terminated all treaties and ordered raids into Indian Territory. The Sioux

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    Essay Length: 394 Words / 2 Pages
    Submitted: January 3, 2016 Autor: natatude19
  • Intoduction to Finance Summary (french)

    Intoduction to Finance Summary (french)

    INTRODUCTION à la Finance I- Définition : Étude de différentes variables dans le but de prendre des décisions qui sont liées à l’argent. 4 domaines de la finance : 1-Finance personnelle : Étude de la situation financière d’un individu 2- Finance institutionnelle : Étude de la situation financière des institutions financières. 3- Finance de marché (placement) : Évaluation des titres financiers (actions, obligations, etc) 4- Finance corporative (d’entreprise) : Analyse de la situation financière d’une

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    Essay Length: 4,643 Words / 19 Pages
    Submitted: January 13, 2016 Autor: eszineb
  • Communication and Ethical Issues Summary

    Communication and Ethical Issues Summary

    Communication and Ethical Issues Summary Michael Williams University of Phoenix Organizational Behavior and Management Introduction Since its discovery in 1985 by English geneticist Alec Jeffreys, DNA Fingerprinting has been used by law enforcement to identify suspects of criminal offenses, exonerate those wrongly accused of a crime, and establish the identities of unknown victims of crimes (Www2.le.ac.uk, 2016). DNA fingerprinting was first used as a crime fighting tool in 1987 and has since then become one

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    Essay Length: 964 Words / 4 Pages
    Submitted: January 18, 2016 Autor: mikewilliams
  • Acc 291 Learning Team Reflection Summary

    Acc 291 Learning Team Reflection Summary

    WEEK TWO REFLECTION Team A Reflection Summary – Weeks 1 & 2 ACC/291 October 6, 2013 Professor J. Leanne Janis ________________ Team B Reflection Summary – Weeks 1 & 2 Kevin After reviewing the comments from below in addition to the materials absorbed from both weeks one and two, I can confidently say that I have further established a broader understanding focusing on the vitals of the accounting profession, not to mention the factors that

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    Essay Length: 1,318 Words / 6 Pages
    Submitted: January 18, 2016 Autor: JOYOUS
  • World's Religion Summary

    World's Religion Summary

    In Peter Clarke & Peter Beyer’s book “The World’s Religions Continuities and Transformations”, there is an entry named ANTHROPOLOGICAL STUDY OF RELIGION, where two authors briefly introduced the history of anthropological study of religion. Clarke and Beyer discussed the origin of this study and showed the different approaches and opinions of foregoers for the past two centuries and then gave some future directions that twenty-first-century anthropologists have come up with, which the dominated one is

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    Essay Length: 959 Words / 4 Pages
    Submitted: January 19, 2016 Autor: John Yu
  • Phl 320 - Re-Organization and Layoff Team Discussion & Summary

    Phl 320 - Re-Organization and Layoff Team Discussion & Summary

    Re-Organization and Layoff Team Discussion & Summary Re-Organization and Layoff Team Discussion & Summary PHL/320 ________________ The Problem In the article “Mismanaged layoffs can go horribly wrong”, Brenda Bouw points out that companies are mishandling layoffs and the way downsizing is being handled. Many managers are not prepared to relive someone of their job, this mostly stems from undertraining in these situations. Explained in the article a quote from Colleen Coates "Every HR [human resources]

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    Essay Length: 426 Words / 2 Pages
    Submitted: January 31, 2016 Autor: JDest
  • Ehr Proposal Summary

    Ehr Proposal Summary

    Whitley Douglas Ethical Decision HCS/335 Dr. James Dockins January 25, 2016 Making ethical decisions are never an easy thing to do. When making ethical decisions we have to consider all factors involved and actually take time to analyze the whole situation. As a shift leader of a restaurant during my high school years, one day I was faced with a very difficult situation. During my shift we had a rude and outrageous customer come in

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    Essay Length: 371 Words / 2 Pages
    Submitted: February 15, 2016 Autor: DConsuela8
  • Correctional officers Experience Summary

    Correctional officers Experience Summary

    CORRECTIONAL OFFICERS EXPERIENCE SUMMARY Correctional Officers Experience Summary Bryan Richardson CJS/255 2/8/2016 John Eckert ________________ Correctional Officers Experience Summary How does the prison environment influence the way you ensure security and custody in your prison? The prison I work at is of maximum security in which inmates are secured inside their cells for a total of 23 hours a day. The reason for the limited freedom is that these prisoners are some of the most

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 15, 2016 Autor: anagamg
  • Maru Case Analysis & Learning Summary

    Maru Case Analysis & Learning Summary

    “Maru”Case Analysis & Learning Summary Q1 What is the customer acquisition cost for Maru Batting Center for the following customers? Ans: Acquisition cost = Contact cost / Response rate For Little Leaguer, Acquisition cost = ¥1,000 / 10% = ¥10,000 Summer Sluggers, Acquisition cost =1500/15%=10000 Print Ad, Acquisition cost = 300/0.5%= 60000 Entertainment seekers, Acquisition cost = 50/2.5%= 2000 Q2. Without discounting cash flows to take into account the time value of money, how soon

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    Essay Length: 1,215 Words / 5 Pages
    Submitted: February 19, 2016 Autor: ganesh naphade
  • Process Design Matrix and Summary

    Process Design Matrix and Summary

    PROCESS DESIGN MATRIX AND SUMMARY Process Design Matrix and Summary Luis M. Montes University of Phoenix OPS/571 December 3, 2014 Prof. Sandra Fonseca – Lind ________________ Process Design Matrix and Summary Introduction A Process Design Matrix is a tool used to help identify the tasks needed to complete a project and determine if they are matched with the correct processes. Robert Hayes and Steven Wheelwright introduced the Process Design Matrix in 1979 in the Harvard

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    Essay Length: 711 Words / 3 Pages
    Submitted: February 22, 2016 Autor: Jovan9701
  • Leadership Theory Analysis Discussion Summary

    Leadership Theory Analysis Discussion Summary

    My entire team was unfamiliar with the Vroom model of leadership and the Fielder contingency model. We had a great discussion about both. It was interesting to read about both and their differences. We all found that they both have their advantages and disadvantages. Vroom’s model is very complicating to all of us. Vroom’s leadership style involves a few different ways for a manager to approach a problem and find a solution. A manager can

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    Essay Length: 619 Words / 3 Pages
    Submitted: March 1, 2016 Autor: danielortiz12
  • Compania De Telefonos De Chile Case Analysis and Summary Writeup

    Compania De Telefonos De Chile Case Analysis and Summary Writeup

    Compania de Telefonos de Chile Case Analysis And Summary Writeup CTC’s Privatization CTC was helped by Bond Group’s ownership after privatization. Soon after the acquisition, CTC embarked on an aggressive expansion to add 600,000 lines of service by the end of 1992, and Bond Group began to implement some other tactics that would further develop the company. It makes sense for Chile to have selected Bond Group’s bid. Most importantly, Bond Group offered an all-cash

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    Essay Length: 490 Words / 2 Pages
    Submitted: March 5, 2016 Autor: Meng Dai
  • Thinking, Fast and Slow - Reflection and Summary

    Thinking, Fast and Slow - Reflection and Summary

    2008 Desautels LOGO FINE 690 - Behavioural Finance Professor: Ken Lester Mid Term Paper “Thinking, Fast and Slow - Reflection and Summary” By Andre Koski Reflection: Thinking, Fast and Slow, by Kahneman makes the case that too often we suffer mental errors because we are too quick to accept the information that comes to our brain. This is due to heuristics, which are simple and efficient rules that we often use to form judgments and

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    Essay Length: 4,001 Words / 17 Pages
    Submitted: March 13, 2016 Autor: Andre Koski
  • Summary of the Ascendance of the Imprint of China

    Summary of the Ascendance of the Imprint of China

    Summary of The Ascendance of the Imprint of China In the Chapter “The Ascendance of the Imprint of China”, a series of questions, such as, “Does other kind of texts, rather than texts of civil service examination, used imprint more or manuscript more?”” When did imprint became main version of Chinese book?”” How imprint affects the production, consumption, and distribution of books?” are raised. From the two following quantitative research it was found that although

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    Essay Length: 691 Words / 3 Pages
    Submitted: March 20, 2016 Autor: Shervilina Anicerry
  • Mistakes Executives Make in Risk Management

    Mistakes Executives Make in Risk Management

    March 4, 2016 Model 8: Reflection Paper Analyze 2 or 3 of the mistakes executives make in risk management, and why you think they make them. Is re-active better than pro-active? Black Swan events; “Instead of spending our efforts on quantifying and estimating them, maybe we should just let them happen and rather focus on reducing our vulnerability to them” (if they do happen). © http://www.husdal.com/2009/11/05/black-swan-events/ The first mistake that executives make in risk management

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    Essay Length: 639 Words / 3 Pages
    Submitted: March 25, 2016 Autor: Junemist66
  • Around the World in Eighty Days Book Summary

    Around the World in Eighty Days Book Summary

    Book summary I read a book called Around the World in Eighty Days by Jules Verne. The story was about a mysterious English gentleman, Mr Phileas Fogg, who made a bet with the other members of the Reform Club. The bet was, that he could go around the world in eighty days. Fogg started his adventure in England and set off with his French manservant, Passepartout. There was also a detective called Fix who

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    Essay Length: 337 Words / 2 Pages
    Submitted: April 3, 2016 Autor: mattiasvaldmaa
  • The Nice Trap - Reflective Summary

    The Nice Trap - Reflective Summary

    Our team had a discussion about the case study named“the nice trap”, in our forth tutorial class. The topic is about the differences between agreeable people and disagreeable people in their job. This topic is practically a controversial one. It makes us lot of fascinating understanding with it. We had learned how agreeable person perform in their job with the Big Five Model on our textbook in the lecture before this tutorial class (Robbin, 2014).

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    Essay Length: 566 Words / 3 Pages
    Submitted: April 3, 2016 Autor: Ho Yin Lai
  • Paypal Hbr Case Summary

    Paypal Hbr Case Summary

    Soumadip Nag Case 1 writeup : Paypal Paypal is the world’s first person-to-person electronic payment network. With 28 million active accounts, Paypal has a great competitive advantage of being the first on the market. In the given case from 2006, the search engine giant Google is planning to launch its own payment system. Although Google says its product is not a direct competitor to Paypal, it is still the most serious challenge the Paypal has

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    Essay Length: 556 Words / 3 Pages
    Submitted: April 5, 2016 Autor: boma
  • Job Summary

    Job Summary

    JOB SUMMARY REPORT Summary Report for: Project Leader Objective of the Position:- * Understanding the customer requirement to execute the project * Designing the Layout and proceed with further Engineering after Customer’s approval * Coordinating with all stake holders * Planning & scheduling of project activities as per agreed Timelines with Customer * Demonstrate good project management skills , communication & Team work * Monitor Project Cost and Ensure cost effectiveness as per Budget Sample

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    Essay Length: 961 Words / 4 Pages
    Submitted: April 9, 2016 Autor: krvmal

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