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Last update: February 26, 2015
  • Hypertek Company Limited Marketing Strategy Assignment

    Hypertek Company Limited Marketing Strategy Assignment

    PROGRAMME: MASTER OF BUSINESS ADMINISTRATION MAY SEMESTER 2012 MARKETING STRATEGY ASSIGNMENT REPORTED BY: Thai Thien Quoc Lecturer : Ph.D Dung Tran Student ID: 2446284 ABSTRACT In recent years, customers play the role of the heart of all enterprises’ business activities. Therefore, the management of customer relationships, an enterprise-wide business strategy undertaken to decrease costs and improve profitability by consolidating enterprises’ customer satisfaction, loyalty, and advocacy, is very important. It may provide success, money and market

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    Essay Length: 4,681 Words / 19 Pages
    Submitted: January 4, 2016 Autor: Phuongnk
  • Marketing Strategy Case - Calyx Corolla

    Marketing Strategy Case - Calyx Corolla

    There are three types of customers Calyx & Corolla currently or potentially can pursue. First, individual customers, second, corporate customers and last is a mix of these two – potential group of individual customers within a corporate. Currently, 70% of revenues of Calyx & Corolla were derived directly from the catalog that the company distributed monthly, while 20% were derived from corporate clients and promotional “tie-ins”. And remaining 10% was from outgoing telemarketing to previous

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    Essay Length: 654 Words / 3 Pages
    Submitted: January 4, 2016 Autor: deepz723
  • Human Participants in Evidence-Based Nursing Practice

    Human Participants in Evidence-Based Nursing Practice

    HUMAN PARTICIPANTS IN EVIDENCE-BASED NURSING PRACTICE Human Participants in Evidence-based Nursing Practice Student’s Name University Affiliation Course Title Date Human Participants in Evidence-based Nursing Practice Introduction Though crucial in progressing the field of critical care in medicine, clinical trials registering intensely ill individuals are linked to problems not seen in studies involving chronic diseases. Situations leading to intensive care unit admission are usually rash and fatal, and the care afforded highly technological (Christensen, Jayarante, Roberts

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    Essay Length: 1,619 Words / 7 Pages
    Submitted: January 4, 2016 Autor: zahari
  • Churchill's Wisdom of the Mediterranean Strategy

    Churchill's Wisdom of the Mediterranean Strategy

    Joseph Nunes – History Assessment “Use your knowledge of strategy in the second world war to access how useful Source N is as evidence of the wisdom of Churchill’s Mediterranean Strategy.” (10 Marks) Source N suggests that Churchill recognised the importance of the empire during the war. Source N shows this, “Our first imperial obligation”. This suggests that protecting the empire and the Suez canal would have been strategically useful because it would have prevented

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    Essay Length: 534 Words / 3 Pages
    Submitted: January 6, 2016 Autor: _joenunes
  • Mgt 521 - Recruitment and Selection Strategies

    Mgt 521 - Recruitment and Selection Strategies

    Recruitment and Selection Strategies Charles Farley MGT521 12/14/2015 Dr. Felicia Bridgewater Recruitment and Selection Strategies Starting a business has many challenges every entrepreneur must face. Landslide Limousine has established its strategic pans, learned the business laws associated with small businesses, created the benefits it needs to keep employees happy, created an evaluation system that evaluate employees and help keep them motivated, and keeping the employees trained and develop necessary skills to be competent at

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: January 9, 2016 Autor: offeringearth
  • Use Visually Appealing Images in Marketing Strategy

    Use Visually Appealing Images in Marketing Strategy

    Use visually appealing images in marketing strategy In this contemporary era, image is one of the most important elements used in marketing strategy in order to capture consumer’s attention. Most of the consumers are interested in viewing attractive images rather than reading the information. This statement can be further supported with the research that has been conducted by MDG advertising in 2013, which reveals that 94% of the individuals are more attracted to compelling images

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 10, 2016 Autor: meimei123
  • Relationship Between Dividend Policy and Firm Value

    Relationship Between Dividend Policy and Firm Value

    7.0 Conclusion. In conclusion, this study looked at the fact of whether dividend policy affects firm value or not. To determine the validity of such theory 3 companies from the list in Bursa Malaysia were chosen, which are Genting Plantation, United Plantation and Sarawak Plantation. The relationship between dividend policy and firm value is confirmed by using simple regression method from Year 2005 (Sarawak Plantation started in Year 2006) to Year 2014. 7.1 Relationship between

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    Essay Length: 699 Words / 3 Pages
    Submitted: January 10, 2016 Autor: Rosmira Farzana
  • Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    26357097MEB584AMI Marketing Mix in relation with Harvey Norman’s promotional strategy Serial number: MEB584 Student ID: 26357097 Class: AMI Table of Contents Executive summary 1.0 Background Information 1.1 The Theory of Marketing Mix 1.2 Introduction of Harvey Norman 2.0 Elements of Marketing Mix 3.0 Harvey Norman’s promotional strategy 3.1 The utilization of Marketing Mix’s elements in Harvey Norman’s promotional strategy 3.2 Evaluation of Harvey Norman’s promotional strategy 4.0 Conclusion and Recommendations Reference List Executive summary The

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    Essay Length: 1,531 Words / 7 Pages
    Submitted: January 11, 2016 Autor: Shen Li
  • Uber Strategy in Greater China

    Uber Strategy in Greater China

    ⨪⨪⨪ [Type the document title] Final Report: Uber takes on Greater China ________________ 1. Introduction of Uber Uber is a transportation network company headquartered in San Francisco, California. Since it’s humble establishment in June 2009 as “UberCab”, this O2O (Online to Offline ) service company has rapidly grown into a multinational cooperation with-in six short years and now with service networks covering 58 countries and 300 cities worldwide. The forecast revenue of Uber in 2015

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    Essay Length: 6,241 Words / 25 Pages
    Submitted: January 12, 2016 Autor: michaelwgao
  • Btec Level 3 - Discuss How Policies and Procedures Help Children, Young People and Their Families Whilst the Child Is Being Looked After?

    Btec Level 3 - Discuss How Policies and Procedures Help Children, Young People and Their Families Whilst the Child Is Being Looked After?

    BTEC Level 3 Diploma in Health and Social Care Unit 10 Caring for children and young people M1 Discuss how policies and procedures help children, young people and their families whilst the child is being looked after Safeguarding of children Safeguarding children and young people is a very important job role. The health and social care sector is seen most for the protection and safeguarding of children and young people, especially the social care side,

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    Essay Length: 1,780 Words / 8 Pages
    Submitted: January 13, 2016 Autor: samanthahutton
  • The Development Strategies of Alibaba’s Human Resource Management

    The Development Strategies of Alibaba’s Human Resource Management

    The Development Strategies of Alibaba’s Human Resource Management Emma Student ID: 58856065 29 August 2015 Advanced Economic Theory I M.A. in Labour Economics and Human Resource Management Chulalongkorn University Abstract Financial crisis has brought about serious challenges for human resource management of Alibaba. Based on analyzing the problems faced by human resource management of Alibaba in the context of distinctive challenge, and combining with the governance,the corporate culture ,decision-making system and HR practice. The paper

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    Essay Length: 2,512 Words / 11 Pages
    Submitted: January 14, 2016 Autor: emmade5945
  • Vision, Mission, Values and Strategies Plans of Tesco

    Vision, Mission, Values and Strategies Plans of Tesco

    (Vision, Mission, Values and Strategies plans of TESCO) Vision: Tesco is one of the largest retailers in the world. Tesco has the widest range of food of any retailer in the UK. Tesco‘s vision have five elements. Tesco’s vision is to be highly needed by the customers they serve, applying their skills globally; to be a growth company; earning trust and loyalty from their customer as well as from communities and colleagues. Mission: Tesco’s mission

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    Essay Length: 1,926 Words / 8 Pages
    Submitted: January 18, 2016 Autor: wesker_afp
  • Recruitment and Selection Strategies for Landslide Limousines

    Recruitment and Selection Strategies for Landslide Limousines

    Recruitment and Selection Strategies for Landslide Limousines Landslide Limousines coming to the end of his new venture. They will begin a new adventure in Austin, Texas soon. Before the doors open, there must be an implementation of recruitment and selection. These strategies have been have been put in play by Atwood and Allen Consulting. Diversity of an impact on an organizations as well as the recruitment and selection strategy law. Having diversity and growth in

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    Essay Length: 1,629 Words / 7 Pages
    Submitted: January 19, 2016 Autor: mgnance1
  • Starbuck Strategy Analysis

    Starbuck Strategy Analysis

    ESC.jpg 600573_10151235197458057_878851817_n.jpg STARBUCKS Year 2015/2016 Arnaud JOURDE-ERDENER Liselotte KAST Lucie LACHAUX ________________ TABLE OF CONTENTS Executive summary II. Situation analysis A. External analysis 1. PESTEL 2. 5 forces PORTER 3. Competitor analysis B. Internal analysis 1. Resources / Competencies 2. Business model 3. Competitive advantage 4. Corporate level-strategies III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses A. SWOT analysis B. Strategic problematic of the company IV. Strategy formulation A. Strategic alternatives

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    Essay Length: 7,873 Words / 32 Pages
    Submitted: January 24, 2016 Autor: Lu Lu
  • Promotion Strategy

    Promotion Strategy

    Lecture Outline for Promotion Strategy * Promotion Strategy involves effectively communicating to the intended audience * Strategic goals of marketing communication include: 1. Create awareness, 2. Build a positive image, 3. Identify prospects, 4. Build channel relationships, 5. Retain customers, 6. Inform customers, 7. Remind customers, and 8. Persuade customers. * Promotion Strategy includes developing plans around the promotion mix: advertising, sales promotion, public relations, & direct marketing. * Advertising – Paid non-personal communication. *

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    Essay Length: 349 Words / 2 Pages
    Submitted: January 27, 2016 Autor: tushita
  • Case Study of Airbnb's Technology Strategy

    Case Study of Airbnb's Technology Strategy

    CASE STUDY : AIRBNB Airbnb: Background Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. Airbnb provides alternative lodging choices ranging from air beds and shared spaces to a variety of properties, including homes, apartments, private rooms, castles, boats, manors, tree houses, tipis, igloos and even private islands! The Airbnb community users’ activities are conducted on the

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    Essay Length: 2,876 Words / 12 Pages
    Submitted: January 27, 2016 Autor: krits89
  • Pricing Strategies

    Pricing Strategies

    Noor Khayyat MK399 Chapter 10 Homework: Q2) 1. Order discount pricing structure: Gives customers who purchase large amounts at one time a lower per unit cost than those making smaller orders. The small bagel shop can offer lower prices to customers willing to buy a dozen bagels instead of 2 or 3. The lower the per-bagel cost for those who buy many is complemented with a lower VTC per bagel for those customers. For example

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    Essay Length: 476 Words / 2 Pages
    Submitted: January 27, 2016 Autor: Noor Khayyat
  • Industry and Strategy Analysis of Starbucks

    Industry and Strategy Analysis of Starbucks

    Yiwei Liu FINA 3 Case 1.1 Jan 26, 2016 Industry and strategy analysis of Starbucks a. Porter’s five forces of Starbucks 1. Threat of new entrants It doesn’t have strong effects on Starbucks industry because Starbucks has already built a strong brand. The Starbucks wants to create a third place that besides customer’s home and work place. Moreover, due to the clean environment and well-maintained operation, the Starbucks has built a high degree of customer

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    Essay Length: 673 Words / 3 Pages
    Submitted: January 27, 2016 Autor: Yiwei Liu
  • Study Guide for It Strategy

    Study Guide for It Strategy

    Chapter 7: 1. Transformation process: input resources are transformed into outputs for which customers are willing to pay Amount of new value added Input resources: any factor of production Output resources: the product being sold Supplier Opp Cost: the minimum amount of money suppliers are willing to accept Firm Cost: the actual amount of money the firm disbursed to acquire resources Customer Willingness to Pay: the max amount of money customer are willing to spend

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: January 28, 2016 Autor: Jessica Bray
  • Gillette Portfolio Strategy

    Gillette Portfolio Strategy

    ________________ Overview of the Gillette brand Gillette brand was created by King C. Gillette in 1901 in US when he introduced to the world, what was going to be one of the most important innovations of the century, a disposable razor. In these 115 years, the brand has not only expanded to different regions of the world but also different products for body hair grooming of both men and women. The company introduced first women’s

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    Essay Length: 3,410 Words / 14 Pages
    Submitted: January 28, 2016 Autor: Rahul Kinwar
  • The 5 Elements of Quang Chức’s Strategy

    The 5 Elements of Quang Chức’s Strategy

    CASE STUDY on “The 5 Elements of Quang Chức’s Strategy” Part 1 - Problem Why do all companies including Quang Chức need to develop strategy diamond? Today, competition is so strong. Numerous players in a market compete against each other. To win, firms need a strategy. Strategy plays critical roles in successful company, is perceived as the central, integrated, externally oriented concept of how a firm will achieve its objectives - how it will compete

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    Essay Length: 3,152 Words / 13 Pages
    Submitted: January 29, 2016 Autor: thanh-thuy nguyen
  • How Fiscal Policies Can Be Counter Productive

    How Fiscal Policies Can Be Counter Productive

    How fiscal policies can be counterproductive if they are not rational Government of India promotes manufacturing industry through its fiscal policies such as providing subsidies, tax reliefs etc. For the last few years, manufacturing industry was growing with the help of these policies. Similarly Textiles industry grew and consequently yarn production increased year on year. The yarn industry is dependent upon domestic as well as export market. Subsidies in Textiles industry led to more investments,

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    Essay Length: 325 Words / 2 Pages
    Submitted: January 30, 2016 Autor: rohangupta21
  • Evaluating a Teacher’s Classroom Management Strategy

    Evaluating a Teacher’s Classroom Management Strategy

    CASE STUDY 3 CHAPTER 8: EVALUATING A TEACHER’S CLASSROOM MANAGEMENT STRATEGY Point of View 3rd Party Objective To depict and analyze how the teacher applies her instructional management strategy in the classroom in relation to the diverse perspectives of participants in this case Problem What are the good basis and underpinnings in order to effectively evaluate a teacher’s instructional management strategy in the classroom? Areas of Consideration Classroom management is vital to achieving positive educational

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    Essay Length: 1,569 Words / 7 Pages
    Submitted: January 30, 2016 Autor: KRISTINIRIS
  • Analysis of Dubai World Center Logistics Strategy in the Global Market

    Analysis of Dubai World Center Logistics Strategy in the Global Market

    Analysis of Dubai World Center Logistics Strategy in the Global Market Student: Rafael Appé Pinto Logistics Management for Aviation/Aerospace – MGMT 411 Instructor: Christopher Parry Table of Contents Abstract 3 Introduction 4 Literature Review 5 Discussion Section 6 Conclusion 8 References: 9 Abstract Dubai is recognized in the world trade market as the biggest logistic world available in the Middle East region. Its geographic location is considered one of its main advantages and it

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    Essay Length: 1,813 Words / 8 Pages
    Submitted: January 30, 2016 Autor: Rafael Pinto
  • Proposed Plan - Marketing Strategies

    Proposed Plan - Marketing Strategies

    7. Proposed plan 7.1. Method(s)/ Marketing strategies 7.1.1. Product The new product that our company created named as E-Skateboard. This product will be launched on March 2016. The features of our product is it can ride by itself after the location we want to arrival has set up by ourself using mobile device. So that, the user can reach wherever they want without riding by their self after purchase our product. 7.1.2. Price One of

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    Essay Length: 674 Words / 3 Pages
    Submitted: February 1, 2016 Autor: shengsiew

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