Journal of Retailing and Consumer Services Free Term Papers
695 Journal of Retailing and Consumer Services Free Papers: 126 - 150
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The Influence of Service Brand Equity Within the Fast Food Industry in the Potchefstroom Region
The influence of service brand equity within the fast food industry in the Potchefstroom region. There are mainly two reasons for doing a study on service brand equity. The first reason is the financial based motivation to estimate the value of perceived quality within service brand equity. The second reason is for marketing from a customer’s perspective to understand the relationship between perceived quality and brand awareness that builds up brand equity. The problem within
Rating:Essay Length: 327 Words / 2 PagesSubmitted: March 18, 2012 -
To What Extent and How Have Digital Technologies Changed Consumer Behviour
Introduction Over the last decade, particularly the last five years, digital technologies have revolutionised the way that humans live their lives. Consumer behaviour is the process of satisfying needs and wants with purchases according to lifestyle choices. Online communication has transformed consumerism, it shaped modern society with the ability to change lives at just the touch of a button or screen without having to even leave the house. This poses several questions that this essay
Rating:Essay Length: 2,262 Words / 10 PagesSubmitted: March 21, 2012 -
Whose Interests Should Be the Paramount Concern of Government Trade Policy - the Interests of Producers (businesses and Their Employees) or Those of Consumers?
The trade policy hurts the individual consumer more than the producers of businesses. American trade policies have regulations that limit the percentage of a product that must be made or portion of the product has to be made in the United States. This limits the competition of foreign countries which cause the price of products to increase on imported goods or parts. Now, these foreign components create higher prices and the result is consumers will
Rating:Essay Length: 329 Words / 2 PagesSubmitted: March 21, 2012 -
Self-Service Technology
1.0 Introduction One of the most important facets in any business today is the concept of efficiency. In order to achieve this elusive abstraction, it has become common practice for firms to cut down on their operating cost and time consuming activities in order to maximise resources and work towards achieving economies of scale. The retail industry is a customer-driven industry where customer service is one of the most important ways of creating and having
Rating:Essay Length: 2,552 Words / 11 PagesSubmitted: March 22, 2012 -
Consumer Behaviour
CHAPTER SUMMARY As students will soon see, the field of consumer behavior covers a lot of ground. Whether the consumer is on a shopping trip to the mall or surfing on the Internet, general principles and theories of consumer behavior apply. The formal definition of consumer behavior used in the text is "the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy
Rating:Essay Length: 11,796 Words / 48 PagesSubmitted: March 24, 2012 -
Negotiation Journal
It was interesting to attend the 1st Negotiation session. As you have indicated this is a reflection of my thoughts hence please pardon the informality of the language. As shared I am currently involved in mediating a particularly tricky negotiation between two parties that has broken down. Both parties have over the months proposed, counter-proposed and renegaded on countless positions. I have had the experience of observing both sides negotiating styles. Both sides are uncompromising
Rating:Essay Length: 679 Words / 3 PagesSubmitted: March 25, 2012 -
Example of Executive Summary for Courier Service
Speed Courier Private Limited is a Courier based service company servicing within Indian borders to Corporates and non-corporate customers. Speed Couriers Pvt. Ltd can transport documents and small parcels to clients and other firms. Corporates like Insurance companies and financial institutions are the primary groups of customers and only one targeted. Speed Courier Pvt. Ltd will offer reliability and industry insights to many business firms enabling Speed Couriers to provide superior service relative to current
Rating:Essay Length: 448 Words / 2 PagesSubmitted: April 1, 2012 -
Acct 801 - Executive Case Analysis for Automation Consulting Services
(William) Weiming Zhou ACCT 801 04/01/2012 Executive Case Analysis for Automation Consulting Services Part I Management Control System In general, organizations manage their control systems in an effective way that the benefits of innovation and creativity are not achieved with the expense of control. However, ACS has encountered several challenges by failing to apply an adequate management control system. The organization should modify its management control system in terms of the four levels of control:
Rating:Essay Length: 918 Words / 4 PagesSubmitted: April 16, 2012 -
The West Coast University Student Health Services
West Coast University Student Health Services - Primary Care Clinic • The West Coast University Student Health Services • Student Health Service (SHS) It's a service that serves medical needs of 34.700 students of the West Coast University (WCU). The undergraduate students are required to be enrolled in the medical plan, and are about 23.769 students. For graduate students is not required be enrolled, but it is usually chosen. Almost half of the students of
Rating:Essay Length: 1,662 Words / 7 PagesSubmitted: April 18, 2012 -
Consumer Case
Consumer A longitudinal study was carried out to examine the current usage of dental service in New Zealand. The research revealed that among the 833 participants (aged 15-32) 56 percent were decliners (people who paid problem-oriented rather than regular check-up visits after 15), 13 percent were opportunists (those who take up their last opportunity for a free check up in the past 12 months before they reach 18) and 31 percent were routine attenders.
Rating:Essay Length: 643 Words / 3 PagesSubmitted: April 19, 2012 -
Usa Trip Journal
USA Trip Journal by Alejandro Fuentes September 11 Today we started our United States Trip. First we arrived to the Concepción airport like at 12 o’clock and then we leaved the city like 1 hour and a half later to Santiago. There we have to wait like 8 hours before our fly to Miami, so in that time I tried to sleep because the last night I didn’t slept well so I was tired, and
Rating:Essay Length: 2,242 Words / 9 PagesSubmitted: April 26, 2012 -
Indian Health Services
Indian Health Services System Overview of Indian Health Service The Indian Health Service (IHS), a federal health system, cares for 2 million of the country's 5.2 million American Indian and Alaska Native people. This system has increasingly focused on innovative uses of health information technology and telemedicine, as well as comprehensive, locally tailored prevention and disease management programs, to promote health equity in a population facing multiple health disparities. Important recent achievements include a reduction
Rating:Essay Length: 4,444 Words / 18 PagesSubmitted: April 30, 2012 -
Onine Journal
Online Journal No.1 This report is to provide an analysis of my participation and the performance of my team in Business Capstone 301. This course involves team interaction to complete the capstone simulation and teaches me many elements in forming and maintaining a team. Through these experiences it allows me to be more aware of the negative and positive aspect of teamwork as well as self-analysis and self-understanding. I think my team is a united,
Rating:Essay Length: 308 Words / 2 PagesSubmitted: May 5, 2012 -
Measuring Customer Service
Measuring Customer Service Providing a customer-base with excellent service is no easy task for any sized company. This most important aspect of business operations has a considerable amount of authority, which can either make or break the bottom line. Being this, “it’s somewhat astonishing that customer service is rarely mentioned in an organization’s mission-statement nor is it the top of the discussion list for staff meetings or training sessions” (Kim, Eom, & Ahn, 2005, p.1).
Rating:Essay Length: 1,092 Words / 5 PagesSubmitted: May 7, 2012 -
Situation Analysis -- Marketing Environment Forces Impacting Product/service
The company I picked was KevlarbodyAmour. In the 1970's, one of its most significant achievements in the development of body amour was the invention of the DuPont's Kevlar ballistic fabric. The Fabric was originally intended to replace steel belting in vehicle tires. Kevlar is one of the U.S. Military top providers for body amour as well as flap jackets used for bomb squads. This company is a very good marketer, not only does it provide
Rating:Essay Length: 1,301 Words / 6 PagesSubmitted: May 13, 2012 -
Consumer Behaviour Case Study - Auckland Theatre Company
Case Study 2.1 1. Discuss how the experience of Auckland Theatre Company relates to Maslow’s hierarchy of needs. Based on Maslow’s hierarchy of needs, ATC seeks to create a prestigious experience to fulfill mainly the social and ego needs. Attending these formal performances allows consumers to spend time with their loved ones. At the same time, they have the opportunity to interact with the other consumers as well. Thus, group discounts were given to attract
Rating:Essay Length: 1,285 Words / 6 PagesSubmitted: May 17, 2012 -
Are Green Products Beneficial to Consumers and Companies?
Owing to increasing consumption activities, environmental degradation has reached an unprecedented degree that may bring about some serious damage to environmental sustainability. As a result of this situation, the environment has become a vital issue that may influence both consumers and firms’ behavior. Increasing numbers of consumers have begun to realize that purchasing behavior has a direct impact on environmental protection, and require business to improve environmental performance (Manaktola and Jauhari, 2007). There is a
Rating:Essay Length: 1,651 Words / 7 PagesSubmitted: May 29, 2012 -
Journal Assignment
Getting into this course, I knew participation was essential to passing the course. As students began to participate, I realized I just had to get out of my shell. During the course of the lectures, I found out I had more than enough experience to share with the class. The first role play on active listening was the breaking point for me. Not listening to my partner made me realize it is actually frustrating and
Rating:Essay Length: 373 Words / 2 PagesSubmitted: June 4, 2012 -
Mutlilingual Language in Emergency Services
The usage of Multilingual Language in Emergency Service Thesis: The numbers of LEP who are seeking for interpreter of emergency service within California's some city are increasing. Some cities already have mature policies to solve the language barriers for communication that hire more people who speak bilingual in cities of substantial concentration of LEP and laws related to it. However, state government need to find an efficient way to save money for providing quality services.
Rating:Essay Length: 520 Words / 3 PagesSubmitted: June 5, 2012 -
Provide Superior Customer Service and Quality
We (core and informed customer group) strongly believe that a customer’s perception of value and satisfaction begins with an initial purchase and continues throughout the actual ownership and the overall service experience. A company must maintain a healthy relationship with customers and exceed customer expectations. This relationship can build trust, confidence, and loyalty from the customer to the company. The company must provide product or service in an exceptional way to surpass customers’ expectations. Though
Rating:Essay Length: 594 Words / 3 PagesSubmitted: June 17, 2012 -
Types of Training for Public Services Unit 6
Steady State training Training at a steady pace over a long distance Suited for runners and swimmers Interval training Have rest/recovery periods Train harder than steady state Fartlek training Based on running outdoors Varies intensity of work Intensity changes with terrain No rest period as you can adapt the intensity at any given time Muscular Strength One repetition at maximum Muscular Endurance Repetition Circuit Training Good for aerobic, muscular and strength Under a time limit
Rating:Essay Length: 292 Words / 2 PagesSubmitted: June 18, 2012 -
Consumer Financial Protection Bureau
Business and Government Relations The financial crisis of 2007 -2008 was not a typical financial disruption, but rather one of the most cataclysmic economic episodes the United States has faced in generations. One has to go back to the Great Depression and the Great Crash of 1929 to find a reasonable analogy. Currently, twenty six million Americans are unemployed, cannot find full time work, or have given up looking altogether. Approximately four million families experienced
Rating:Essay Length: 1,455 Words / 6 PagesSubmitted: June 26, 2012 -
Hsbc Consumer Product, Credit Operation& Collection Procedure in Bangladesh
Internship Report HSBC Consumer Product, Credit Operation& Collection Procedure in Bangladesh Prepare For xxxxxxxxxxxxxxxxxxxxxx Date -02 May 2000 Prepared By xxxxxxxxxxxxxxxx Chapter 1: An Overview 1.1 Report Origin As a mandatory requirement of the Masters of the Business Administration (MBA) program under Asian University, this report entitled - "HSBC Consumer Product, Credit Operation & Collection Procedure in Bangladesh" - is a connived depiction of the three months long internship program at Personal Financial Services –
Rating:Essay Length: 9,565 Words / 39 PagesSubmitted: July 5, 2012 -
Microsoft Paper - the Company and Product - Service
Briefly Describe the company and product/service. Microsoft is a multinational computer technology corporation. The history of Microsoft began on April 4, 19, when it was founded by Bill Gates and Paul Allen in Albuquerque. Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980, Microsoft formed an important partnership with IBM that allowed them to bundle Microsoft's operating system with computers that they sold,
Rating:Essay Length: 1,473 Words / 6 PagesSubmitted: July 5, 2012 -
Evaluating International Company Under National Accounting Standards in Retail Industry
Abstract This paper analyses the international firms under the national accounting standard in retail industry. The study applies two typically firms which are Woolworths from Australia and Walmart from the United States and compare the two firms in 4 perspectives. Firstly, the different in recognition of intangible assets, revenue, tax, inventory under IFRS (Aus) and U.S.GAAP. Secondly, describe consequence of the different recognition of accounting items and how it affects to financial statement and different
Rating:Essay Length: 3,167 Words / 13 PagesSubmitted: July 9, 2012