Journal of Retailing and Consumer Services Free Term Papers
695 Journal of Retailing and Consumer Services Free Papers: 26 - 50
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Consumer Behavior Pepsi
Consumer Behavior Pepsi Demographics of segment Available Target Market The company's beverages are generally for all consumers. However, specifically of pepsi regular brand following are the characteristics of their target customers Age The target market for the pepsi is based on age. The target audience of pepsi is youngster or youth. It is a wide range for targeting. It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving
Rating:Essay Length: 327 Words / 2 PagesSubmitted: March 8, 2011 -
Pierre Cardin - Customer Service System Issue
Pierre Cardin Pierre Cardin doesn't have a clear customer service system or policy on the website. The company does not clearly list a direct customer service phone number and clear stores location worldwide. It is very confused and hard for their consumers or people like me to find more information about their service, stores, responsibility on their official website. On the other hand, the company has more than 5 different styles website for different product
Rating:Essay Length: 527 Words / 3 PagesSubmitted: March 8, 2011 -
Consumer Perception on Green Marketing
Consumer Perception on Green Marketing It is now accepted that the environment is more than just a passing fad. Surveys and opinion polls around the world have shown that environmental issues sit high on the public agenda; a 1991 opinion poll showed that 85 per cent of the citizens of the industrialized world believe that the environment is the number one public issue (Carson and Moulden, 1991). Some environmental problems have been linked to individual
Rating:Essay Length: 866 Words / 4 PagesSubmitted: March 8, 2011 -
The Not So Prestigious Data Services Company
The Not So Prestigious Data Services Company was initially established in response to a demand of chronic procrastinators seeking for home work solutions at the last minute. Despite of the incredibly high-tech data service and customer convenience provided by the company, many idle hours have been reported, and the demand has remained low during its first quarter of operations. The CEO is concerned of whether it is only a matter of time before the company
Rating:Essay Length: 258 Words / 2 PagesSubmitted: March 14, 2011 -
McDonalds - a Story of Service Recovery
McDonalds: A Story of Service Recovery Background Note: The McDonald brothers, Richard and Maurice opened a drive-in restaurant in San Bernardino, California, in 1937. By the late 1990s, after years of declining earnings and poor customer ratings, McDonalds Corp., the largest fast food chain in the world, seemed to have lost its claim to providing the Great American Meal. The company, which was once the favorite destination of fast food lovers around the world, had
Rating:Essay Length: 1,454 Words / 6 PagesSubmitted: March 16, 2011 -
Consumer Level of Fashion Consciousness
Morganosky (1987) found household income to be important for evaluation of fashionability or aesthetic aspects of clothing. Consumer level of fashion consciousness is highly influenced by their income levels as consumers are usually budget constrained. With the introduction of new technologies and constantly changing fashion statements, the amount of products and services being offered in the market for consumers' expenditure has grown ever wider. Some clothing items today have a cycle that is approximately seven
Rating:Essay Length: 420 Words / 2 PagesSubmitted: March 17, 2011 -
New Consumers Need New Brands
Nowadays, in developed markets fundamental human needs such as shelter food, air, water etc., are more than met, in fact indications point that there are plenty of them. There are two opinions based on what does the marketing do. One is satisfying the needs and wants of consumers profitably. And other is defined as a way of creating products for which consumers will spend more and more money in order to satisfy the needs they
Rating:Essay Length: 340 Words / 2 PagesSubmitted: March 17, 2011 -
Customer Satisfaction Towards Bsnl Services
Communication plays a vital role in human society by helping mankind to interact with others. It is an essential tool for the development of civilization. " Communication is the sum of all things one person does when he wants to create understanding in the mind of another. It is the bridge of the meaning. It involves systematic and continuous process of telling, listening and understanding". Which means common. It refers to the various means or
Rating:Essay Length: 576 Words / 3 PagesSubmitted: March 18, 2011 -
Relationship Between Customer Relationship Marketing(crm) and Customer Retention - Tesco's Food Retailing Sector
Description of the Research: CRM is one key element that rules the world of retail. CRM is bread, butter and cheese to retail giants like Walmart, Tesco, Carrefour and H&M. CRM encompasses all those primary factors that enable the achievement of business goals for every retail brand. It is everything that the retail store does to retain, and ensure a great increase in the turnout of customers. It is the service provided, profiling of customers,
Rating:Essay Length: 378 Words / 2 PagesSubmitted: March 18, 2011 -
Service Essay
For My first quarter service, I helped at the walk-a-thon for autism awareness. I felt very good about doing this service because I knew I was helping speak out for people who couldn't do it for themselves. I feel those who have autism, and their families, very grateful to anyone who helped raise awareness. The reaction of the autistic kids was great, I could really tell they were happy to be there having fun. The
Rating:Essay Length: 312 Words / 2 PagesSubmitted: March 19, 2011 -
Service Marketing
The Marketing department would be responsible for: Marketing Research This means when an organisation collects data by doing a questionnaire, and also they do presentations to tell everyone what new ideas they have come up with to make money. Customer care and services This means that the marketing department deals with any customer complaints and problems that they have. Sales promotion and advertising This means that they are responsible for making sure that all the
Rating:Essay Length: 312 Words / 2 PagesSubmitted: March 20, 2011 -
Characteristics of a Service
Services are intangible products that are exchanged directly from the producer to the customer. They are acts, efforts or performances exchanged from producer to user without ownership rights. Intangibles satisfy needs by producing pleasure, information or convenience. Characteristics of a service 1. Intagibility- because consumers are buying something that isn't there to touch they look for reassuring signs. So a marketer makes sure these signs are readily available. 2. Perishability- case of use it or
Rating:Essay Length: 645 Words / 3 PagesSubmitted: March 28, 2011 -
Role of Packaging in Influencing Consumer
Abstract: This study examines the consumer behavior towards different types of packaging. The role of packaging in influencing consumer for buying. The research highlights various aspects of packaging which consumer seek and are influenced over it. This research paper will help in analyzing the attributes of packaging on which consumer are ready to pay more. Through this paper, awareness of people towards packaging types and its utilities can be seen. Research Classification: Research was made
Rating:Essay Length: 4,466 Words / 18 PagesSubmitted: March 29, 2011 -
Consumer Right
Asslamualaikum and good afternoon to everyone. first of all i would to say thank you to everyone for giving me a chance to speak this afternoon. actually this is the first time that i presenting something in front of big person like all of you. i mean higher level of officers. Ok. today i will be presenting a topic called consumer protection. the reason for me choosing this topic is because it involves all of
Rating:Essay Length: 1,904 Words / 8 PagesSubmitted: March 29, 2011 -
Learning Journal Ltb
Horror stories relating to the LTB module are plentiful around in the campus. Having been warned by the year 2s that LTB is going to be very time consuming and meetings are expected to last anywhere from 3-6 hours, I was really afraid of the course. I guess I would compare my LTB journey to that of a train ride that had been rerouted to a different destination. My initial plan was travel the easiest
Rating:Essay Length: 2,730 Words / 11 PagesSubmitted: March 30, 2011 -
Measuring and Managing Service Quality
Measuring and managing service quality GAP 1: customer expectation => company perceptions of customer expectations (the difference between them) Activities can be undertook to improve Inadequate or inaccurate management understanding of customer service Causes of gap 1: • Lack of marketing research • Inadequate upward communication (front line of the company) • Inefficient relationship focus • Inadequate service recovery Different layers at a company can create problems when it comes to communication through the company.
Rating:Essay Length: 523 Words / 3 PagesSubmitted: April 1, 2011 -
Decision Making in Outsourcing Support Services in the Uk Public Healthcare
0 PhD Research Proposal DECISION MAKING IN OUTSOURCING SUPPORT SERVICES IN THE UK PUBLIC HEALTHCARE Presented by : Norbaya Ab Rahim Supervisor : David Baldry Email : N.Abrahim@pgr.salford.ac.uk ERES PhD Doctoral Sessions Milan 23 June 2010 University of Salford School of the Built Environment 1 1.0 BACKGROUND TO THE RESEARCH Outsourcing of support services is not a new concept (Russell and Taylor, 2003; Yang and Huang, 2000; Yang et al., 2007; Winkleman et al., 1993).
Rating:Essay Length: 5,106 Words / 21 PagesSubmitted: April 2, 2011 -
National Service Should Replace the Draft
National Service Should Replace the Draft In the wake of September 11 and the occupation of Iraq, The United States military faces a struggle of retaining manpower and bridging defensive gaps. Active-duty soldiers have been forced into longer assignments while families wait patiently at home for their loved ones to return, only to once again, bid them farewell for another demanding fulfillment of duty. In terms of numbers, the United States forces have been
Rating:Essay Length: 2,326 Words / 10 PagesSubmitted: April 2, 2011 -
Consumer Preferences for Private Label Brands in the Apparels Category in the Indian Metropolitan Cities
Title of the Paper: CONSUMER PREFERENCES FOR PRIVATE LABEL BRANDS IN THE APPARELS CATEGORY IN THE INDIAN METROPOLITAN CITIES Discipline: Marketing Sub-theme: Brand Management, Retail Author 1: Ashutosh Kumar 1 Author 2: Sankalp Chugh 2 Institute: K.J. Somaiya Institute of Management Studies and Research, Mumbai Author 1 Address: Ashutosh Kumar, K.J. Somaiya Institute of Management Studies and Research, Vidyanagar, Vidyavihar, Mumbai – 77 (Email: ashu.cts06@gmail.com, Cellphone: 096991870) Author 2 Address: Sankalp Chugh, K.J. Somaiya Institute
Rating:Essay Length: 3,291 Words / 14 PagesSubmitted: April 3, 2011 -
Cross Cultural Consumer Behaviour
CROSS-CULTURAL CONSUMER BEHAVIOUR To succeed, international marketers must understand the nature and extent of differences between the consumers of different societies.- ‘cross-cultural' differences. This is in order to develop effective targeted marketing strategies to use in each foreign market of interest. The issue is not ‘whether' to market a brand in other countries but ‘how' to do it. Question : Same product with same ‘global' advertising campaign or ‘tailored' products and ads for each country.
Rating:Essay Length: 1,417 Words / 6 PagesSubmitted: April 4, 2011 -
Tjm Company Merupakan Retail Stores (indonesian)
Case 12-2 The Company: TJM company merupakan retail stores. TJM memiliki 115 stores yang semuanya berlokasi di Mississiooi bagian Timur, dari Maine hingga Florida. Kantor Pusatnya berlokasi di Boston, dimana semua keputusan untuk membuat dan membeli dibuat di kantor pusat. Pada tiap level store, terdiri dari manajer dan biasanya 2 hingga 3 asisten manajer. Terdapat structure yang sangat formal mengenai prosedur dan aturan-aturan manual untuk setiap stores. Prosedur manual tersebut digunakan sebagai bagian dari training
Rating:Essay Length: 678 Words / 3 PagesSubmitted: April 5, 2011 -
Market Psycogology - Consumer Behaviour
INTRODUCTION. Consumer Behaviour according to Bennett (1989) in Blythe (2008) is "The dynamic interaction that affects cognition , behaviour and environmental by humans which conduct the exchange processes in their lives". In this above definition it shows that there are three sciences involved in understanding consumer behaviour; Sociology, Psychology and Anthropology. This review will focus on three psychological theories named: Perception, Memory and Learning and how these theories are applied by marketers to effect changes
Rating:Essay Length: 3,513 Words / 15 PagesSubmitted: April 6, 2011 -
McBride Financial Services - Marketing Plan
Marketing Plan – McBride Financial Services McBride Financial Services is looking to increase their business as they move into the financial service providing section lending. Based on their website they have a marketing plan put together to target a specific group along with how they plan to advertise in order to get their name and services out to the public. McBride has a good plan for moving forward in their marketing plan; however there are
Rating:Essay Length: 715 Words / 3 PagesSubmitted: April 6, 2011 -
Apple Inc - the Retail Marketing
The retail marketing is one of the most dynamic and existing areas of growth in the global economy. In order to fight with the competitors, to stand out in a saturated marketplace, retailers are focusing on customer-centre service, personalization and loyalty programs to attract and retain customers. It keeps consumers updated on existed products as well as promotes new products for customers. When the organisation used correctly, it can help to understand their market, their
Rating:Essay Length: 325 Words / 2 PagesSubmitted: April 9, 2011 -
Summary of Each Journal / Article - Singapore's Libraries
Summary of each Journal / Article Summary of Academic library This article is talk about the academic library. With the collaboration among library managers, educational administrators, scholars, and measurement theories, each of the them are trying to doing a future research in several areas to determinants of library quality that will be connect to the educational outcomes. In addition, total quality management attempts to define and measure the effectiveness in academic libraries, focusing on the
Rating:Essay Length: 259 Words / 2 PagesSubmitted: April 10, 2011