Journal of Retailing and Consumer Services Free Term Papers
695 Journal of Retailing and Consumer Services Free Papers: 176 - 200
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Empowering the Service Employee
1. Introduction Competitive advantage potential, and the overall decline in customer satisfaction with services, it seems that the potential and opportunities for companies who can excel in services marketing, management, and delivery have never been greater, or more important (Zeithaml & Bitner, 2003). However now, some companies are creating and adding value to services through focusing on people as a differentiating factor. In the eyes of the customer the employee is the service. Every employee
Rating:Essay Length: 7,417 Words / 30 PagesSubmitted: November 3, 2012 -
The Consumer Protection Act - 1986
THE CONSUMER PROTECTION ACT, 1986 CONSUMER: A consumer for the purpose of goods means any person, who a) Buys any goods for consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment. b) Includes, any user of such goods other than the person who buys them when such is made with the approval of the buyer. The person claiming himself as ‘consumer’ should satisfy that
Rating:Essay Length: 830 Words / 4 PagesSubmitted: November 5, 2012 -
Roberts Auto Sales and Service Case Study
Opportunity: After working in Roberts Auto Sales and Service (RASAS), Vicky Roberts, inherited the business from her dad. Roberts capitalized her knowledge and experience to build her business into a diversified and successful mini-empire. Roberts always had a passion for high-performance Mustangs and acquired a 1965 Shelby Mustang GT 350 that needed alot of work done. Based on her experience, Roberts noticed customer demand for restorations of vintage cars. Shelby will like to restore her
Rating:Essay Length: 324 Words / 2 PagesSubmitted: November 7, 2012 -
Consumer and Brand Personality
Consumer and Brand personality In fact, diverse personalities of consumers make up diverse segments of markets which play a huge role in promoting sales and encouraging purchases of products and services. When a new product is actuated in the market, understanding consumer’s buying behavior becomes important and very essential. Marketers should study and understand the various factors that influence consumers’ thoughts while buying products/services (Leigh Goessl, 2010). The understanding of consumer behavior helps marketers to
Rating:Essay Length: 582 Words / 3 PagesSubmitted: November 10, 2012 -
Consumer Behaviour Luxury Bags
Positioning of products is an important aspect to all brands, as it also refers to consumer’s belief about the product value, features and benefits. It is also a comparison against the other available alternatives that are being offered by the competitors. These beliefs tend to be based on consumer’s experience, rather than awareness created by advertising and promotions. Louis Vuitton Since the 19th century, products that are being manufactured by Louis Vuitton has not changed,
Rating:Essay Length: 520 Words / 3 PagesSubmitted: November 12, 2012 -
Biff Loman Journal 2
Biff Loman Journal 2 1. Biff Loman views himself not only as a failure, but also as a person who doesn't know his identity. During an argument with his father, Biff has the sudden realization that he has gone through his whole life without a real motive. In the argument, Biff's epiphany occurs in a quote where Biff proclaims, "And I looked at the pen and said to myself, what the hell am I grabbing
Rating:Essay Length: 997 Words / 4 PagesSubmitted: November 13, 2012 -
Bookoff, Amazon, and the Japanese Retail Bookselling Industry
Case: Bookoff, Amazon, and the Japanese Retail Bookselling Industry Although the retail bookselling industry has a large market in Japan, its profitability and scale of sales are relatively low. According to the case study, the Japanese book market has shrunk – industry sales have dropped by 20% over the last decade. Many new entrants of the Japanese retail bookselling industry weren't successful due to Japan's industry dynamics. However, Bookoff and Amazon Japan, two new entrants,
Rating:Essay Length: 1,306 Words / 6 PagesSubmitted: November 21, 2012 -
Changing Consumer Attitudes
C00128656 Consumer Attitudes Development and Change of Consumer Attitudes over time Gary O Brien 4/10/2012 In this essay I will look at Consumer attitudes, and the development of consumer attitudes over time, I will discuss how attitudes are formed and what factors have to be considered when trying change people's attitudes, I will also look at how attitudes are measured by discussing a number of academic articles. Work submitted for assessment which does not
Rating:Essay Length: 2,436 Words / 10 PagesSubmitted: November 25, 2012 -
Literature Review for Malaysian Airlines Services and Aviation Industry
Literature Review Global Aviation Industry The aviation industry has been identified as one of the more intangible service industries (Clemes, Gan, Kao and Choong, 2008) and plays an important role in the global economy (Tiernan, Rhoades and Waguespack, 2008). Flint (2010) has recently summarized that the worldwide aviation industry is expected to generate about US$ 545 billion in 2010, a jump of about 13% from the slump year of 2009. Over the past decade, the
Rating:Essay Length: 2,825 Words / 12 PagesSubmitted: November 28, 2012 -
Salesforce.Com: Cloud Services Go Mainstream
What is Salesforce.com? Salesforce.com comprised of its customer relationship management (CRM) and other application software solutions service leased over the internet, instead of being installed onto hardware like most traditional software. The company was created in 1999 by Marc Benioff a former executive at software giant Oracle, it has grown to over 3900 employees, 82,400 corporate customers, and 2.1 million subscribers. In 2009 it has earned 1.3 billion in revenue, putting it in the top
Rating:Essay Length: 1,383 Words / 6 PagesSubmitted: November 30, 2012 -
Retailer in Britain Uses 'clubcard' to Thwart Walmart
No.1 Retailer in Britain Uses 'Clubcard' to Thwart Wal-Mart by Cecilie Rohwedder from Wall Street Journal, 6 June 2006 (c) 2005Dow Jones & Company, Inc.Reproduced with permission of copyright owner.Further reproduction or distribution is prohibited without permission. CHESHUNT, England -- When Wal-Mart Stores Inc. entered the British market in 1999 by buying a chain of stores here, many expected it to dominate. Instead, Wal-Mart's largest non-American operation has been struggling recently, and its top local
Rating:Essay Length: 2,057 Words / 9 PagesSubmitted: December 6, 2012 -
Cellular Communication Services
ERIC PETERSON WRITTEN ANALYSIS OF CASE (WAC) BACKGROUND: Cellular Communication Services Inc. (CelluCom) was a cellular based corporation founded by Ric Jenkins that had a number of subsidiaries. Originally founded as a small California based system, CelluCom with the promising leadership of Ric Jenkins had now grown up to a $200 million company that was amongst the top 20 companies of the Cellular Industry. Green Mountain Cellular Telephone Company (GMCT), one of its subsidiaries,
Rating:Essay Length: 2,779 Words / 12 PagesSubmitted: December 6, 2012 -
Chinese Consumer Behaviour Towards Louis Vuitton
Introduction Luis Vuitton Malletier (LV) is a French fashion brand, founded in 1854 by Luis Vuitton. The products of LV range from handbags to luxury trunks. All the products are of high quality, and can be seen as a luxury product. LV is currently one of the leading fashion houses in the world, this shows in the fact that they are named as the world’s most valuable luxury brand for the seventh consecutive year. LV
Rating:Essay Length: 1,419 Words / 6 PagesSubmitted: December 9, 2012 -
Elektromed Electronic Industry and Health Services Inc.
Introduction: Bilkent University makes two summer internships obligatory in order to give chance students to practice what they learnt theoretically in the school season. IE 299 is the first compulsory summer training course. The aim of IE 299 course is to analyze and observe the manufacturing system in a company in a detailed way. During the summer internship, it is expected to find answers to such questions as which tools, equipment and materials are used,
Rating:Essay Length: 1,822 Words / 8 PagesSubmitted: December 10, 2012 -
Military Service - Should It Be Involuntary
Critical Thinking Paper As of right now, in the United States military service is voluntary. It is a system that works and may continuing working without ever changing. Just because it “works” though doesn’t necessarily mean it’s the best or most beneficial system we have in place for employing our military. We are going through an economic depression. Class warfare has come into the forefront with movements like the Tea Party and Occupy Wall Street.
Rating:Essay Length: 654 Words / 3 PagesSubmitted: December 21, 2012 -
Consumer Behavior: Market Segmentation
Consumer Behavior: Market Segmentation Introduction Market segmentation, as a crucial step of marketing, is not what you do to a product, but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products, while some want cheap and durable, so it is impossible for a company with limited resource to meet every individual's need.
Rating:Essay Length: 2,235 Words / 9 PagesSubmitted: December 26, 2012 -
Identify Ralph Lauren Rugby’s Consumers and Predict the Future Trend in 2013a/w
Identify Ralph Lauren Rugby’s consumers and predict the future trend in 2013A/W Abstract: As a sub-brand of Ralph Lauren, Rugby Ralph Lauren faced a huge challenge that its products are not as popular as expected. Thus, this report aims to analyze Rugby current situation and get a deep understanding of customers’ needs. This essay is divided into two parts to indicate the target demands and the future fashion trend of Rugby. Firstly, this article used
Rating:Essay Length: 2,401 Words / 10 PagesSubmitted: January 2, 2013 -
Strategic Plan Part I: Personal Assistant Services Inc
Strategic Plan Part I: Personal Assistant Services Inc “Strategic planning stresses the importance of making decisions that will ensure the organization’s ability to successfully respond to changes in the environment” (Blatstein, 2012, p. 32). Part 1 of the strategic plan for Personal Assistant Services Inc. will define the services to be provided by developing the mission statement, create a vision of what the organization will be, define the values of the organization, and determine a
Rating:Essay Length: 1,079 Words / 5 PagesSubmitted: January 6, 2013 -
Aus Community Services Manager - Cover Page
AUS Community Services Manager Office of Student Affairs American University of Sharjah Box 26666 January 6, 2013 Mr. Abdulla Salem Box 23678 Sharjah, United Arab Emirates Dear Mr. Salem, We are delighted to hear that you and your family are interested in our university. Students such as your children that are interested in giving back to the society are the very kind of students we would love to fill our university with. Their are lots
Rating:Essay Length: 360 Words / 2 PagesSubmitted: January 6, 2013 -
Consumer Behavior of Social Drinking in College
This project will address the aspects of consumer behavior which occur involving social drinking in college. It is broken down into several different categories in an attempt to include as many pieces of the puzzle as possible to better understand these consumers. The goal of the paper is to answer questions like, “Why do college students drink?” What do they drink? How much is spent on alcohol? How does drinking affect them, their studies, etc.?
Rating:Essay Length: 4,750 Words / 19 PagesSubmitted: January 11, 2013 -
Do You Think Government officials in Developing Countries Such as Russia, China, and India Welcome McDonald's? Do Consumers in These Countries Welcome McDonald's? Why or Why Not?
the price, the average price of Big Mac in the United States is $3.54. Globalization involves developing marketing strategies as though the world is a single entity, marketing standardized products in the same way everywhere. Globalised organizations employ standardized products, promotional campaigns, prices and distribution channels for all markets. Brand name, product characteristics, packaging and labeling are the easiest of the marketing mix variables to standardize. One of the aims of McDonald's is to create
Rating:Essay Length: 423 Words / 2 PagesSubmitted: January 15, 2013 -
McBride Financial Services Security Policy Case Study
Introduction McBride Financial Services (MFS) is a growing company that provides low cost mortgages to first time homebuyers and homebuyers with credit issues. They are increasing their productivity by allowing customers to complete loan applications online. Since there is only eight locations, customers and brokers would have the convenience of staying in contact with one another through email. Approvals or denials will be made electronically by lending committee. The lending committee members should be able
Rating:Essay Length: 607 Words / 3 PagesSubmitted: January 15, 2013 -
Uniformed Services Employment and Reemployment Rights Act
ABSTRACT The Uniformed Services Employment and Reemployment Rights Act of 1994 (USERRA) was enacted on October 13, 1994. USERRA co-exists with several other protective acts to prevent harassment and discrimination against veterans and service members returning to the civil sector. Sadly, these laws only exist out of need to protect the very heart and soul of America, those Americans who demonstrate the highest ideas of citizenship and piety by choosing to serve their country in
Rating:Essay Length: 2,556 Words / 11 PagesSubmitted: January 17, 2013 -
Crystal Clear Cleaning Service - 3c Compensation Case
a Executive Summary Crystal Clear Cleaning Service- 3C is an organization that strives to provide its clients with the best and affordable cleaning service that also is deeply concerning with their employees. Crystal Clear Cleaning Services- 3C is dedicated to identifying and providing its employees with a compensation package that will satisfy their needs and increase employee development. The compensation plan for Crystal Clear Cleaning Services- 3C has been developed with the best interests
Rating:Essay Length: 3,002 Words / 13 PagesSubmitted: January 23, 2013 -
Service Encounters
1. Introduction This report has been written as an assessment item for the Swinbourne University of Technology Service Marketing unit MAR260. The purpose of this report is to gain an understanding of the nature of services and service customers by applying marketing theories to service encounters. This report focuses on six documented service encounters illustrated in appendices one to six. The report provides a detailed classification of the service encounters according to the level of
Rating:Essay Length: 2,271 Words / 10 PagesSubmitted: January 24, 2013