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Last update: May 10, 2016
  • On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2O Marketing Mode and Its Development Strategy [Abstract] Due to the slowdown of economic development, catering industry is faced with one of its fiercest dilemma, stimulating the appearance of online-to-offline marketing mode, which is actually a blessing in disguise. At the era of national e-commerce, it can definitely be regarded as the best way out in whatever way. The great opportunity and prospect obtained in this burgeoning trend can not be underestimated. However

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    Essay Length: 4,738 Words / 19 Pages
    Submitted: June 6, 2017 Autor: yao zhou
  • Critically Discuss Sampling Strategies in Qualitative, Quantitative and Mixed Methods Research

    Critically Discuss Sampling Strategies in Qualitative, Quantitative and Mixed Methods Research

    Introduction Sampling is an important element in all academic researches because it influences the reliability and validity of the researches (Camic, Rhodes, & Yardley, 2003). Sampling generally means the selection of participants, units or settings to be investigated. There are basically three types of research methods, namely qualitative, quantitative and mixed methods research. While conducting different kinds of studies, researchers tend to adopt different sampling strategies because of the different goals of different research approaches.

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    Essay Length: 1,702 Words / 7 Pages
    Submitted: June 15, 2017 Autor: huiying huang
  • Does Newell Have a Successful Corporate-Level Strategy? Does the Company Add Value to the Businesses Within Its Portfolio?

    Does Newell Have a Successful Corporate-Level Strategy? Does the Company Add Value to the Businesses Within Its Portfolio?

    Newell case prep Your name: Taemin Im Does Newell have a successful corporate-level strategy? Does the company add value to the businesses within its portfolio? Newell has an extremely successful corporate-level strategy which ultimately turns a failing bankrupt business around 180 degrees. Newell wanted to increase their market power of primary customers and volume retailers through strategic acquisitions and buying stronger brands. Newell’s corporate strategy was very focused as they knew exactly what they needed

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    Essay Length: 689 Words / 3 Pages
    Submitted: July 5, 2017 Autor: luckytae
  • Revmedx Exit Strategy

    Revmedx Exit Strategy

    Exit strategy Types of exit strategy Merger & Acquisition (M&A) The first option for Revmedx is to go for mergers or acquisition, This normally means merging with a similar company, or being bought by a larger company. This helps the company to save resources by combining. ( shall I add makes of the potential companies for mergers and acquisition) Initial Public Offering (IPO) Currently the main source of finance for the company if debt, which

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    Essay Length: 382 Words / 2 Pages
    Submitted: July 23, 2017 Autor: yashasvi
  • An Empirical Study into the Use of Differentiation Strategy in a Bid to Enhance Customer Satisfaction Amongst Sme Companies in Malaysia: Are Western Strategies Still Applicable?

    An Empirical Study into the Use of Differentiation Strategy in a Bid to Enhance Customer Satisfaction Amongst Sme Companies in Malaysia: Are Western Strategies Still Applicable?

    An empirical study into the use of Differentiation strategy in a bid to enhance customer satisfaction amongst SME companies in Malaysia: Are western strategies still applicable? Related image (Author) Yen Foo Soon (000919448) (Supervisor) Mr. Vicknesh Thevendran Master of Business Administration (International Business) Project MBA IB (BUSI 1359) Pathway Specialization Project’s Outline Structure At University of Greenwich Business School 2017 ________________ 1. Table of Contents 1 Introduction 2 2 Literature review 3 2.1 The SME

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    Essay Length: 1,733 Words / 7 Pages
    Submitted: August 12, 2017 Autor: Terrence Yen
  • Wells Fargo Lays out Strategy to Move Past Scandal

    Wells Fargo Lays out Strategy to Move Past Scandal

    mid term ________________ Wells Fargo Lays Out Strategy to Move Past Scandal The article “Wells Fargo Lays Out Strategy to Move Past Scandal” by Emily Glazer that appeared in the Wall Street Journal on October 11, 2016 says that CEO John Stumpf and the executive who ran the bank's retail banking division will forfeit tens of millions of dollars in additions as the bank tries to shoot a scandal over its sales practices. The board

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    Essay Length: 3,319 Words / 14 Pages
    Submitted: August 26, 2017 Autor: Pooja Singla
  • India Shedding Tears over onion Prices - a Case Analysis

    India Shedding Tears over onion Prices - a Case Analysis

    Managerial Economics | Manasa Narayan | S173F0025 INDIA SHEDDING TEARS OVER ONION PRICES: A CASE ANALYSIS The present case highlights the role of the of the demand and supply factors in the market, to the extent that their interaction, during the period of December 2010 – January 2011, resulted in prices of onions in the Indian market seeing a sharp rise, resulting in average consumers having to pay anywhere between 5-6 times the usual market

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    Essay Length: 1,145 Words / 5 Pages
    Submitted: August 29, 2017 Autor: m.narayan
  • Business Level and Corporate Level Strategies

    Business Level and Corporate Level Strategies

    BUSINESS LEVEL AND CORPORATE LEVEL STRATEGIES Business Level and Corporate Level Strategies Barbara McNair Strayer University August 14, 2017 Business Level and Corporate Level Strategies Business Level Strategies McDonalds Corporation is one of the world's most loved fast food companies that is known for its hamburgers and French fries, within the fast foods restaurants in 119 countries worldwide. The strategy that this empire takes on in business or corporate perspective, will likely adjust how it

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    Essay Length: 2,117 Words / 9 Pages
    Submitted: September 1, 2017 Autor: sista45711
  • Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis

    Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis

    Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis Sidhartha Sharma Department of Commerce and Business management DAV University, Jalandhar City, Punjab, India Sidharthadav1990@gmail.com Gurpreet Singh Department of Commerce and Business Administration Lyallpur Khalsa College, Jalandhar City, Punjab, India gsg2100@yahoo.co.in Abstract- The series of fraud and corporate scams have been committed both in the public sector and private sector of the nation which are the drivers of industrial and economic

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    Essay Length: 2,847 Words / 12 Pages
    Submitted: September 4, 2017 Autor: Sidhartha Sharma
  • Turnaround Strategy Air India

    Turnaround Strategy Air India

    Turnaround strategy case- Air India Problem Statement Being awarded with several national and international awards from consumer services to corporate social responsibility, Air India was considered among the best and most prestigious air line operators. It was once upon a time a first priority of customers and also their status symbol. However, in the recent times, the airline has an outstanding debt of more than Rs 52,000 crore and is surviving on a Rs 30,000-crore

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    Essay Length: 351 Words / 2 Pages
    Submitted: September 4, 2017 Autor: Arpit A
  • Bff 5300 - Alibaba’s Bonds Dilemma Location, Timing and Pricing

    Bff 5300 - Alibaba’s Bonds Dilemma Location, Timing and Pricing

    Alibaba’s Bonds Dilemma: Location, Timing and Pricing 1. Introduction Alibaba is the largest e-commerce company in China. This company operate online shopping website and online retail outlet and provide financial services and search engine service to its customers. After completing the largest initial public offering in New York Stock Exchange history, this company is preparing itself for an additional round of capital fundraising. This time, Alibaba wants to issue a large amount of bonds. 1.

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: September 6, 2017 Autor: 尚 高
  • The Capital Asset Pricing Model (capm)

    The Capital Asset Pricing Model (capm)

    Introduction The Capital Asset Pricing Model (CAPM) has broadly used by investors and corporate finance, the reason behind this is because due to the elegance of the model for investor easy to use and obtained expect return while exposing to the systematic risk. The most critical factor within CAPM model is the systematic risk of the single stock; typical systematic risk includes interest rate, inflation, economic cycle, policy uncertainty and widespread natural disasters. Nowadays, most

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    Essay Length: 1,741 Words / 7 Pages
    Submitted: September 8, 2017 Autor: Zhen Zhuo
  • What Is Intel’s Strategy?

    What Is Intel’s Strategy?

    ________________ Business Analysis using Financial Statements (ACCT 503) Fall 2016 Assignment #1 HAOYU ZHAO, Dale ________________ 1. What are the four steps necessary to assess the performance of a firm and derive a valuation? The four necessary steps are as follows: 1. Strategic analysis: Develop a qualitative understanding the firm’s method for earning profit. 2. Financial analysis: Provide numerical measures of performance such as ratio analysis and cash-flow analysis. 3. Accounting analysis: Determine whether the

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    Essay Length: 779 Words / 4 Pages
    Submitted: September 26, 2017 Autor: Haoyu Zhao
  • Ecological Services What Is the Actual Retail Price

    Ecological Services What Is the Actual Retail Price

    Ecological Services: What is the actual retail price? Phillip A. Liebig Ecological Services: What is the actual retail price? Phillip A. Liebig Columbia Southern University Can we clearly assess a monetary value on something that either degrades or improves environmentally every day? Considerable progress over the last decade establishing techniques linking ecological adjustment to human welfare seems to think so. What good is scenery, recreation and good air quality to prosperous investment, if we can’t

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    Essay Length: 556 Words / 3 Pages
    Submitted: October 10, 2017 Autor: pliebig71
  • Citibank India Credit Cards: Strategy for Profitable Growth

    Citibank India Credit Cards: Strategy for Profitable Growth

    Citibank India Credit Cards: Strategy for profitable growth Lan Hoang Phuong Diep October 8, 2017 ________________ TO: Harpeet Grewal FROM: Lan Diep RE: Decision on whether to redefine the segmentation and targeting choices, or revise the entire marketing strategy DATE: October 8, 2017 The purpose of this memo is to evaluate the performance of Citibank’s credit card business with respect to the industry and identify areas of concern. In addition, the memo will analyze the

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    Essay Length: 520 Words / 3 Pages
    Submitted: October 10, 2017 Autor: puni1512
  • What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What are the chief elements of Amazon’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements of Amazon’s overall competitive strategy are its four pillars: low prices, wide selection, convenience, and customer service. This is supported by other actions within the company such as the importance places on constant innovation of Amazon’s business model. There are many pieces to the overall competitive strategy. Other aspects include the

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    Essay Length: 291 Words / 2 Pages
    Submitted: October 10, 2017 Autor: hcasa
  • Analyzing Harley Davidsons Strategy

    Analyzing Harley Davidsons Strategy

    Universidad Carlos III de Madrid Master in Human Resources Management HARLEY - DAVIDSON: Internal Analysis 1. Identify Harley‐Davidson’s strategy and explain its rationale. The business’s strategy is based on differentiation reached by brand identity. The company is not only selling motorbikes but ‘’Harley’s experience’’ as its mission. Consumers when buying are mostly motivated by social and psychological needs, such as the desire to find community with others and to reinforce their own identity. The company

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    Essay Length: 1,591 Words / 7 Pages
    Submitted: October 12, 2017 Autor: Manuela Reith
  • Petroleum Pricing Mechanism

    Petroleum Pricing Mechanism

    PETROLEUM PRICING MECHANISM OBJECTIVE OF PRICING The main objectives for the pricing of a mass commodity like petroleum are extremely crucial in Indian context as it is very much related with the following variants. 1. Economic efficiency 2. Social equity 3. Financial viability It relates to the welfare & income distribution considerations and it would ensure continuity & quality of service & help to achieve future investment requirements. FUNDAMENTALS If there are no trading constraints

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    Essay Length: 1,860 Words / 8 Pages
    Submitted: October 16, 2017 Autor: ADNAN7830
  • Under Armour's Product Strategy

    Under Armour's Product Strategy

    From the previous part of presentation, we have known Under Armour’s product line , then let me tell about Under Armour’s product strategy. Under Armour is a youth company without a long history, at the beginning years this company found its own location and highlighted its products’ uniqueness. Under Armour can be a good example that applied successful differentiation. We divided Under Armour’s developing history into two periods, the first period from 1996 it established

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: October 25, 2017 Autor: yuxiaohei
  • Alibaba Strategy

    Alibaba Strategy

    ABOUT THE COMPANY Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. The company's English language portal Alibaba.com handles sales between importers and exporters from more than 240 countries and regions. It is the world's largest and most valuable retailer as of April 2016, surpassing Walmart, with operations in over 200 countries, as well as one of the largest Internet companies. PRODUCT AND SERVICES

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    Essay Length: 414 Words / 2 Pages
    Submitted: October 25, 2017 Autor: Như Mai
  • London 2012 Price Descrimination Case

    London 2012 Price Descrimination Case

    Problem №3 Price Discrimination Case 1. What are the major trade-offs Williamson faces? According to the text, we can find out 4 main trade-offs, which Williamson faced before the Olympic Games 2012. -They had strong incentive to maximize revenues, so selling as much tickets as possible by the highest affordable price for fans(consumers) -Maximizing attendance at all events: from Opening Ceremony to the first qualification games in water polo, for example. -Fill all seats with

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: October 29, 2017 Autor: Artem Sholomitskiy
  • Kraft-Heinz: International Challenges and Strategy

    Kraft-Heinz: International Challenges and Strategy

    Kraft-Heinz: International Challenges and Strategy Global Strategy Management Arthur Maistriaux, 0085/17 Summarys 1. Executive Summary 2 2. Company Introduction 2 Overview of the company 2 The Kraft-Heinz Company: a two-tale origin 2 H. J. Heinz Company 2 Kraft Food Groups Inc. 3 Merger and corporate structure 3 3. Company Analysis 4 Heinz before 2013 5 Heinz under 3G and BRK-B Management 5 3G Capital Ruthless Management Style 6 Assessment of the integration strategy 7 Making

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    Essay Length: 6,017 Words / 25 Pages
    Submitted: November 1, 2017 Autor: carlovincotte
  • What Was Intel’s Dram Strategy?

    What Was Intel’s Dram Strategy?

    Dionna White Intel, 1968-2003 What was Intel’s DRAM strategy? Intel developed the first DRAM. Intel’s strategy was based on product design. Their strategy included pricing high in the beginning stages when the product first developed. Intel also chose a more futuristic approach; deciding to move to new generations when competitors offered substitutes. Why did Intel’s Dram market share decline so dramatically from 1974 to 1984? To what extent is this decline attributable to strategy? Intel’s

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 3, 2017 Autor: Jamie4
  • Handout Marketing Strategy & Practice Group

    Handout Marketing Strategy & Practice Group

    Handout Marketing Strategy & Practice Group B (Lucas, Thomas, Lara) – Soundcloud case 1. How to segment the market for music? What is the current target segment of Soundcloud? Try to come up with effective segmentation and consider what is at stake (Yankelovich & Meer, 2006). Segmentation for Music Industry 2. Come up with a clear customer value proposition for Soundcloud (Anderson, Narus, & van Rossum, 2006)—what do you want to be your core competitive

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 6, 2017 Autor: tommassart
  • Innovation and Developing Sustainable Marketing Strategies

    Innovation and Developing Sustainable Marketing Strategies

    Running head: Strategic Marketing Strategic Marketing Plan: Innovation and Marketing Lashone Washington MKT/593 Product Design and Development October 14, 2017 Jim Lyons Innovation and Developing Sustainable Marketing Strategies The role of innovation in marketing is critical to any new business providing a service or product being able to enhance a big company's processes. Sustainability is one of the most influential ways to create innovation within any organization. One of the best ways to solve many

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 12, 2017 Autor: lashone525

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