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Last update: April 12, 2015
  • Understanding Iphone Users - Apple Case Study

    Understanding Iphone Users - Apple Case Study

    MARKETING (MINOR) PROJECT WORK UNDERSTANDING CUSTOMERS SUBMITTED BY : NAME :- ANKITA DEURI ROLL NO. :- 010201024 TOPIC : UNDERSTANDING CONSUMER BEHAVIOUR ON I-PHONE TABLE OF CONTENTS 1. INTRODUCTION ( EXECUTIVE SUMMARY ) 2. IDENTIFICATION OF TARGET CUSTOMER GROUP 3. RATIONALE FOR DIFFERING CUSTOMER BEHAVIOUR IN DIFFERENT PLACES 4. FACTORS THAT HAVE INFLUENCED iPHONE USERS 5. CONCLUSION 6. LIST OF REFERENCES INTRODUCTION It is a line of internet and multimedia enabled smartphones marketed by Apple

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: February 25, 2012 Autor: andrey
  • Walmart Case Study

    Walmart Case Study

    WAL-MART CASE STUDY 1. Based on Wal-Mart’s competitive strategy, what should their supply chain emphasized in order to achieve strategic fit, responsiveness, efficiency or both? Why? Wal-Mart’s competitive strategy: Provide high availability of a variety of products of reasonable quality at low prices. Wal-Mart’s supply chain should emphasize the need to reduce its purchasing and handling costs to maximize efficiency, this way it can offer the best price to its customers. Wal-Mart ensures the lowest

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    Essay Length: 776 Words / 4 Pages
    Submitted: February 25, 2012 Autor: sirena
  • Case Study - Plato's Explanation of Justice - Summary of Plato's Account

    Case Study - Plato's Explanation of Justice - Summary of Plato's Account

    Plato's explanation of justice is a complicated answer to a seemingly straight-forward question. He is less bothered with the definition of justice in the abstract and more concerned with creating an account of justice that everyone could agree upon. His basis for this account is an elaborate analogy between the similarities of a just city and a just individual "First find out what sort of thing justice is in a city and afterwards look for

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    Essay Length: 2,594 Words / 11 Pages
    Submitted: February 25, 2012 Autor: moto
  • Mgt 437 - Project Management

    Mgt 437 - Project Management

    Project Management Tina Guerrero MGT/437 November 28, 2011 Tammy Marion   Project management is becoming more recognizable and popular in business practices today. Military personnel were the first to use project management as a way to introduce managers to new methods of planning and controlling. According to Kerzner (2006), project management is "designed to make better use of sources by getting work to flow horizontally as well as vertically within the company" (p. 4). In

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    Essay Length: 1,370 Words / 6 Pages
    Submitted: February 25, 2012 Autor: andrey
  • Ipremier Company Case Analysis

    Ipremier Company Case Analysis

    INTRODUCION The iPremier Company, based in Seattle, Washington, which was founded in 1994 by two students at Swarthmore College, is one of the very few e-commerce success stories. Since its beginning, iPremier has been able to position itself as one of the top two organizations in this business of selling luxury, rare, and vintage goods to high-end customers on the web through credit cards. According to the executives, iPremier’s sales and respective profits were growing

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    Essay Length: 1,244 Words / 5 Pages
    Submitted: February 25, 2012 Autor: varshamittal_83
  • Police Case

    Police Case

    According to (Foster, 2006) parole means it is a release of a prisoner which they are supervised when they are on parole. Many prisoners that are on parole within a year they end up doing the mistake of committing crimes and as the result to that they break their parole and go to jail again. Being in parole is a privilege for the prisoner because they can make a difference in their life but as

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    Essay Length: 386 Words / 2 Pages
    Submitted: February 25, 2012 Autor: munchkinr23
  • Things Case

    Things Case

    The more we rely on fossil fuels, the more we will find our environment destroyed by its effects. It's important that things begin changing very soon and one of the most effective ways to start is with cars. As a way to handle the problem with fuel emissions, manufacturers are beginning to make more cars that won't cause damage to the environment. A car that is battery powered may just be the vehicle that causes

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    Essay Length: 523 Words / 3 Pages
    Submitted: February 26, 2012 Autor: simba
  • Stuff Case

    Stuff Case

    in language, a word is the smallest element that may be uttered in isolation with semantic or pragmatic content (with literal or practical meaning). This contrasts with a morpheme, which is the smallest unit of meaning but will not necessarily stand on its own. A word may consist of a single morpheme (for example: oh!, rock, red, quick, run, expect), or several (rocks, redness, quickly, running, unexpected), whereas a morpheme may not be able to

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    Essay Length: 944 Words / 4 Pages
    Submitted: February 26, 2012 Autor: peter
  • Kindness Case

    Kindness Case

    Kindness is a personal quality that enables an individual to be sensitive to the needs of others and to take personal action to endeavor to meet those needs. It’s more than being nice and agreeable. It’s quality of one’s being, not just a matter of a person’s behavior. This makes it a personal virtue and not just an action or a personal gift that is given to someone. Kindness can be expressed in a multitude

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    Essay Length: 568 Words / 3 Pages
    Submitted: February 26, 2012 Autor: nokonabaseball93
  • Fundraising Case

    Fundraising Case

    First Donations - The first donations to your organization may come from special events or other similar events. Asking for smaller amounts of money and giving something in return. Annual Campaigns - Looking for people who share similar values and visions. You want them to give money to get the results of your work. The most efficient way to find your supporters is a well organized annual campaign. - Membership dues are the ideal form

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    Essay Length: 293 Words / 2 Pages
    Submitted: February 26, 2012 Autor: conorb
  • Management Case

    Management Case

    Part 1 1. His first strategic initiative was to strongly focus on becoming a more safe company, rather than the profit margins, sales growth rates, or share appreciation. 2. He places the highest priority on the employees of the company. 3. The interest of the employees that was being met was their safety at the company and how safe the environment should be. 4. Besides their safety improving they also got higher sales, income, and

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    Essay Length: 346 Words / 2 Pages
    Submitted: February 26, 2012 Autor: crastell
  • Merck&co. Case Analysis

    Merck&co. Case Analysis

    In the case of Merck, Dr. William Campbell's discovery that ivermectin was effective against horses' Onchocerca cervicalis and could possibly be adapted for human use against River Blindness, a disease that affected millions of people in some developing countries, confronted the company with an ethical dilemma: should it develop the human formulation of ivermectin or not? Pursuing a corporate philosophy of "Medicine is for the people, not for profits; the profits follow", Merck encouraged its

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    Essay Length: 529 Words / 3 Pages
    Submitted: February 26, 2012 Autor: rita
  • Ransom Case

    Ransom Case

    The sides are blurry all I see is the rush of bland colors. It's too fast. Need…to…get….away…. After our flight landed less than 24 hours later we were in the hospital to enjoy a bringing of new life on this earth for my dear aunt. My poor aunty had many miscarriages and it was devastating every time. Horrible it was bone crushing, heart wrenching and we all told her she would be bestowed another child,

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    Essay Length: 1,229 Words / 5 Pages
    Submitted: February 26, 2012 Autor: andrew
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Case Study 11-1 Medieval Adventures

    Case Study 11-1 Medieval Adventures

    Case Study 11-1 Medieval Adventures Questions 1. Prepare monthly income statements, balance sheets, and cash budgets based on sales increases of 500 units per month and 30-day advanced production for January through September. See attached income statements, balance sheets and cash budgets. When will the company need extra funds? How much will be needed? When can a short-term loan to cover the need be repaid? The company needs extra funds in April to keep from

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    Essay Length: 681 Words / 3 Pages
    Submitted: February 27, 2012 Autor: viki
  • Challenges Case

    Challenges Case

    engaged in their work, they're more productive. The bigquestion is - what gets them engaged? The answer could be a number of differentthings. Some people are motivated by money, others by promotions. The answer can be specific to a personality, roles within the company, responsibilities, leadership,company values or even the company's products or services. Some organizations makeit a priority to understand where engagement levels are low and then work to bringthose levels up. Other organizations

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    Essay Length: 2,170 Words / 9 Pages
    Submitted: February 27, 2012 Autor: peter
  • Yamaha Case

    Yamaha Case

    If you are someone who has your own band or just simply want to strum out on your own, you may want to consider getting a Electric Yamaha guitar. This is one of the most popular guitars available and one of the best types to choose from because of everything it can do. You'll be able to produce quality background sounds for your music or even use the guitar for some important plays. Yamaha guitars

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    Essay Length: 573 Words / 3 Pages
    Submitted: February 27, 2012 Autor: jon
  • Dream Case

    Dream Case

    In this society, everyone wants to find dream job such as accountant, lawyer, politician and so on. Also, they hope earn a great deal money in their job. However, you can see successful sports professionals can earn a great deal more money than people in other important professions. Is it fully justified or unfair? Each person has different position. Some people think it is fully justified because the successful sports player spends a lot of

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    Essay Length: 311 Words / 2 Pages
    Submitted: February 27, 2012 Autor: Antonio
  • Gucci Case Study

    Gucci Case Study

    Introduction When most people hear or see Gucci, the names Domenico de Sole or Tom Ford aren’t usually the first things the consumers think of. They usually think of affordable high class luxurious products, which de Sole and Ford helped make possible. These two men were responsible for bringing this declining label into the success that it is today. From 1991 to 1993, Gucci’s losses amounted to over 100 million, which meant management was not

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    Essay Length: 1,026 Words / 5 Pages
    Submitted: February 27, 2012 Autor: hchow89
  • Starbucks Case

    Starbucks Case

    sssssss How is the company structured?: We'll T&T Supermarket organizational structure is basically based around its conventional and hard /discount divisions. Right now the company is focusing on capitalizing the opportunities in apparel, financial services and health and seeking to improve its offering to Canada's growing multicultural population. T&T is Decentralized I would say because it is a bigger business which organizational structures often have several individuals responsible for calling the shots and managing the

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    Essay Length: 369 Words / 2 Pages
    Submitted: February 28, 2012 Autor: peter
  • Starbucks - Case Study

    Starbucks - Case Study

    1. What do you think would be the impact of current economic slowdown to the sales of Starbucks? (Ch3 p.2) The economic slowdown has brought many changes in consumer spending behavior. However, drastic spending cuts have been seen in “discretionary purchases” or purchases that are optional (i.e. apparel, electronics, home furnishings, toys, etc.), and luxury purchases. Affordable and “simple” purchases have are thriving. Based on this analysis, I would conclude that Starbucks’ sales will either

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    Essay Length: 797 Words / 4 Pages
    Submitted: February 28, 2012 Autor: rakdalal
  • Cars Case

    Cars Case

    Welcome to enter our Monster Beats Headphones shop. Hi-end of the level of music reduction amplifier and a perfect hi-fi speaker, but people on these equipment connection know nothing, just use ordinary wire to transmit high fidelity signals. All Monster Beats Headphones at Our Eshop Have High Quality.Now We Make Promotional With Big Discount, and We Will Send The Headphones With Fast Shipping, And We Also Offer Best Customer Service, No sale Tax . I

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    Essay Length: 346 Words / 2 Pages
    Submitted: February 28, 2012 Autor: bob.b
  • Ferrocene Case

    Ferrocene Case

    Fig. 1: EAS of bromine on a benzene ring The three important steps should be noted in this reaction. The first is the generation of the electrophilic bromine. This occurs through the FeBr3 catalyst which forms a complex with the bromine gas. Essentially, a good leaving group, -FeBr4-, is created where one did not exist before. The second step is the attack of the aromatic π-electrons ring on the electrophile, causing the –FeBr4- to leave.

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    Essay Length: 277 Words / 2 Pages
    Submitted: February 28, 2012 Autor: simba
  • Starbucks Case

    Starbucks Case

    Background Starbucks was found in Seattle, Washington in 1971 by three young men. The young men decided to sell hand made fresh brewed coffee at a price of $1.50 for a cup of coffee that would normally costs only $0.40 elsewhere. The company started expanding and there was high demand on coffee; they also created a comfortable relaxing place where customers can sit down and relax while enjoying their coffee. Sales have picked up, and

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    Essay Length: 2,032 Words / 9 Pages
    Submitted: February 28, 2012 Autor: andrey
  • Nokia Case

    Nokia Case

    As far as Nike's core competencies go, I feel their strongest ones are the very words provided in their mission statement; inspiration and innovation. Nike is known for having some wild designs and color schemes for their shoes. This loudness really attracts people to them, especially their running ones. I have seen this first hand because I work in a sneaker retail store. Nike is our best seller and they are the brand of shoe

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    Essay Length: 318 Words / 2 Pages
    Submitted: February 28, 2012 Autor: descolled

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