Asm for Mkt

From distinct point of view and changing of markets, various marketing definitions have emerged and evolved to meet the changing world.

There are a lot of definitions which marketing is related to a process. They reflect that marketing is concern with the relationship between sellers and buyers within the process of exchange goods and services. For instance, "Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably.", Chartered Institute of Marketing (2001). It emphasizes the wide scope of marketing, includes short-term task (satisfying profitably the customers) and long-term retention (anticipating) by means of research. Another example is the definition provided by the American Marketing Association (1987), "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." It expands on the previous one and considers what is involved to satisfy both the customers and the businesses. In addition, it also demonstrates the distinction between marketing as a thing is done and marketing as an approach to how something is achieved. On the other hand, some definitions have described as a business function and also as a business philosophy. For example Dr. Kotler's (1997): "Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." according to Marketing concept, online book. Another definition which is provided by Adcock et al is related to 4P of marketing mix: "Marketing is the right product, in the right place, at the right time, at the right price", following website marketingteacher.com.