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Last update: November 17, 2015
  • Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    Marketing Case - the Development of the Organization’s Marketing Strategy and Tactics

    The term marketing means different things to different people. Many think of marketing as simply “selling or advertising.” Yes, selling and advertising are part of marketing, but it is much more. In the past marketing focused almost entirely on helping the seller sell. That is why many people still think of it as mostly selling, advertising, and distribution from the seller to the buyer. The marketing process can be divided into four factors called the

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: August 19, 2013 Autor: misslady
  • Movie Review - Death by Fire

    Movie Review - Death by Fire

    The Documentary “Death by Fire” was a story of a Father, Todd Willingham who lost his 3 daughters in a house fire. The documentary detailed Willingham’s behavior at the arrival of neighbors and first responders, the days following the fire and his behavior during the criminal proceedings. Willingham was convicted and put to death for the murder of his 3 daughters. The question remains, did the State of Texas execute an innocent man? Todd Willingham,

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    Essay Length: 857 Words / 4 Pages
    Submitted: August 19, 2013 Autor: roscottjr
  • The Strategies for Gaining Competitive Advantage

    The Strategies for Gaining Competitive Advantage

    The strategies for gaining competitive advantage would be the marketing information systems are the most effective. According to Bidgoli (2012), “MKIS supports analyzing market share, sales, and sales personnel, sales forecasting, price and cost analysis of items sold” (p. 12). This is more effective then the rest because they are able to analyze their sales and make sure that they are have the best prices on the market. If a company doesn’t have the best

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    Essay Length: 288 Words / 2 Pages
    Submitted: August 25, 2013 Autor: mrsgilbert
  • Effective Strategies in Marketing a Product

    Effective Strategies in Marketing a Product

    Effective Strategies in Marketing a Product Marketing research is a key element in creating a successful business. You must first begin with an effective marketing plan. In this plan you will need to figure out which market you will target to purchase your product. This is when you implement the four P’s of marketing, product, price, promotion, and the place where your product will be distributed. You should also consider that there are key elements

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    Essay Length: 648 Words / 3 Pages
    Submitted: August 27, 2013 Autor: redrenee27
  • Strategy Case

    Strategy Case

    With the number of prosecutions of managers and directors of companies for Safety, Security, Health and Environment (SSHE) offences on the increase, there has been a natural progression toward personal liability. This has been driven by public demands that they be held accountable and not hide behind the wall of corporate structures, which traditionally offered protection from personal liability. This report will examine the situations where an officer may find themselves personally liable. Although the

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    Essay Length: 760 Words / 4 Pages
    Submitted: August 29, 2013 Autor: Antonkarl
  • Basic Critical Thinking

    Basic Critical Thinking

    1. What steps does your textbook’s author recommend for achieving your short term goals? To achieve short term goals my textbook author recommends to identify your goals, put your goals in order of how important they are to you, and to choose the most important one to focus on. Identifying your goals and jotting down things that you think will help you achieve them is definitely going to help you in the long run versus

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    Essay Length: 434 Words / 2 Pages
    Submitted: August 30, 2013 Autor: johnhill562
  • Book Review John Pomfret

    Book Review John Pomfret

    Millions of people were persecuted in the brutal party struggles that occurred across China during Mao Zedong’s Cultural Revolution. During this period, schools closed, family relationships were torn apart, and anyone who made money was an enemy of the country. China’s young, mistreated individuals were encouraged to denounce and even murder their elders. These individuals made up the “lost generation”, those whom had their education halted and were sent down to live in rural communes.

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: September 2, 2013 Autor: xboxfreak111
  • What Is Critical Thinking

    What Is Critical Thinking

    What is critical thinking? Critical Thinking to me is having the ability to apply reasoning and logic to new or unfamiliar ideas, opinions, and situations. Thinking critically involves seeing things in an open-minded way and examining an idea or concept from as many angles as possible. This important skill allows people to look past their own views of the world and to better understand the opinions of others. Having an open mind to others perspectives,

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    Essay Length: 511 Words / 3 Pages
    Submitted: September 2, 2013 Autor: specme
  • Cloud Computing Case Study Review

    Cloud Computing Case Study Review

    Cloud Computing Case Study Review Cloud services have increased in popularity helping company’s lower upfront technology costs, decrease downtime and support additional services. These advantages do not come without cost though, as security is the biggest concern for many. Because cloud computing security is hard to track it is recommended to use a public company which is required by law to disclose how it manages information. Another option is using a company that allows you

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    Essay Length: 629 Words / 3 Pages
    Submitted: September 6, 2013 Autor: Heatherk0929
  • Sustainability Strategies

    Sustainability Strategies

    Introduction An increasing percentage of US consumers’ shopping over the recent years has been taking place through the Internet. There is a rapid expansion of retailers direct marketing to consumers over the Internet resulting in the growth of sales compared to the traditional means of retailing. Adoption of electronic business has led to success in the clothing industry through effective marketing operation of sales. Quiksilver, Inc. the world’s leading outdoor sports lifestyle company, which designs,

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: September 20, 2013 Autor: quixilverboy
  • From Real Life Based Stories to Movie Screens: Reviews of Gangster Squad

    From Real Life Based Stories to Movie Screens: Reviews of Gangster Squad

    From Real Life Based Stories to Movie Screens: Reviews of Gangster Squad The gang era of the 40’s; killing, illegal gambling, and human trafficking presents the power of the one who runs the city. From Tommy guns, Uzis, and long-barrel pistols to shoot-outs and gang related violence, the gang lords will always go against the law to prove their strength, until some concern, law-abiding and honest law enforcers pledge in bringing the peace back in

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    Essay Length: 496 Words / 2 Pages
    Submitted: September 22, 2013 Autor: rizmel21
  • Wearing School Uniforms / Critical Thinking

    Wearing School Uniforms / Critical Thinking

    It takes only about five seconds for person to create evaluations about others but it is nearly impossible to change it. So called first impression is significant for the latter communication with others. First impression is formed mostly on person's appearance such as hairstyle, clean nails and/or appropriate clothing (Mind Tools, 2008). Clothing is something that everyone chooses differently for different occasions and many people are showing their life opinion by wearing various styles of

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    Essay Length: 708 Words / 3 Pages
    Submitted: September 30, 2013 Autor: antoni
  • Rohm and Haas New Product Marketing Strategy

    Rohm and Haas New Product Marketing Strategy

    Case Analysis: Rohm and Haas (A) New Product Marketing Strategy 2013-09-20 Team 8 HYEJIN CHO, RENE GEORG GEPPERT, RISHABH MEHROTRA, LIAO SHAOSHENG, DAN WANG Problem Statement The market manager of Rohm and Haas' (R&H) Metalworking Fluids division is confronted with a poor market performance of R&H's newly introduced product, Kathon MWX. Kathon MWX was introduced in response to a customer request to provide an equally effective solution as R&H's well-established Kathon 886 MW, but targeted

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    Essay Length: 950 Words / 4 Pages
    Submitted: September 30, 2013 Autor: andrew
  • Qualcomm's Value Chain Strategy

    Qualcomm's Value Chain Strategy

    Qualcomm is at the right time at the right place, or so one may think. The company is the inventor, the initiator, and the executer of the CDMA technology in an era in which mobile communication is growing exponentially (Figure 1). Nevertheless, being a monopoly of IP has its dangers. Over the years Qualcomm has strategically pursued different entities in the wireless communication world. First, the Network operators were sought after (e.g PacTel deal, later

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    Essay Length: 1,262 Words / 6 Pages
    Submitted: October 2, 2013 Autor: sharon1
  • Review Questions

    Review Questions

    What are the five bases of power?  Legitimate Power: Power bestowed upon an individual by the organization.  Reward Power: Power that results from controlling the results or outcomes that others receive.  Coercive Power: Power over punishments; leaders often use this type of power to get people to do what they want them to.  Expert Power: Power that is affiliated with special knowledge or proficiency; this type of power is not exclusive

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    Essay Length: 276 Words / 2 Pages
    Submitted: October 3, 2013 Autor: bludmn79
  • How to Create a Competitive Pricing Strategy

    How to Create a Competitive Pricing Strategy

    How to Create A Competitive Pricing Strategy Definition Competitive pricing is a strategy used to attract and retain customers. In most markets, there are a number of things that affect pricing. Entrepreneurs have to set prices for their products and services that will result in profit. Proper pricing strategies have an enormous impact on a business's profits and can be one of the most difficult decisions that business owners have to make. Summary How To

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    Essay Length: 837 Words / 4 Pages
    Submitted: October 4, 2013 Autor: andrew
  • A Brief Introduction to Feminist Criticism

    A Brief Introduction to Feminist Criticism

    A Brief Introduction to Feminist Criticism The historical implication of "feminism" usually means "movements for recognition of the claims of women for rights (legal, political, familial, etc.) equal to those possessed by men." Women have never ceased to fight for their rights, though the feminist movement in the West did not take any visible shape till the nineteenth century in the name of women's liberation movement. This liberation movement began to subside in the twentieth

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: October 4, 2013 Autor: simba
  • Core Competency: Thinking Critically Pg.23 Going Public with Your Reasoning

    Core Competency: Thinking Critically Pg.23 Going Public with Your Reasoning

    Core Competency: Thinking Critically Pg.23 Going Public with Your Reasoning Part 1: One thing that makes me furious is age discrimination. I am so over the looks from all of the older professionals, in both my agency as well as our community partner agencies, that I work with that say, "are you even old enough to be in the room right now?" People see my age and immediately under-value my thoughts, and opinions concerning the

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    Essay Length: 369 Words / 2 Pages
    Submitted: October 5, 2013 Autor: jessicasmith
  • Hedge Fund Strategies

    Hedge Fund Strategies

    1. One of the popular equity strategies employed by hedge funds is called pairs trading. a. Explain how this strategy works and state key assumptions on which it is based. First find two stocks that are historically highly correlated. When the values of the stocks diverge, should short the higher one and buy the lower one, and wait for the temporary difference in prices to disappear over time. The positions will unwind once the values

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    Essay Length: 955 Words / 4 Pages
    Submitted: October 6, 2013 Autor: antimosq
  • Book Review - the Intelligent Investor

    Book Review - the Intelligent Investor

    Book review The Intelligent investor is written by Benjamin Graham and has commentary written by Jason Zweig. In the preface of the book, Warrant Buffet complimented it as “the best book on investing ever written.” The book is published in 1949 so the original writing style and words are a little bit old fashioned and hard to read so Jason Zweig adds comments and footnotes in this updated version that makes the book more relatable

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    Essay Length: 1,830 Words / 8 Pages
    Submitted: October 7, 2013 Autor: l_le
  • Literature Review of Loong Palace Hotel

    Literature Review of Loong Palace Hotel

    1. Introducton Recently, with the rapid development of the Chinese economy, the numbers of hotels in China are also increasing which ushered in the rare opportunity to development. People's living standards have improved, so that the services and comfort of the hotel is the first consideration of people while they make a choice. Along with these growths, the competition of hotels becomes more and more intense, and how to survival better becomes the main problem

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    Essay Length: 262 Words / 2 Pages
    Submitted: October 9, 2013 Autor: peter
  • Review of Margin

    Review of Margin

    INTRODUCTION In, Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives, Richard Swenson presents a motivational/ self-help writing in how to deal with the decrease of the "margin" in person's life. The main point of his book is how to fight against and eliminate the pain that is caused by ever increasing state of progress in our culture. Swenson relates our overloaded lives with cultural progression and deals with how to dig in

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: October 10, 2013 Autor: rita
  • A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy Definition of Happiness Happiness is a mental or emotional state of well-being , a state of physical or psychological demands being satisfied. Happiness is a positive or pleasant emotion which one would like it to last for a long time because of the contentment and intense joy in life. It may comes in different ways such as feeling comfortable, gaining inner peace, realization of self value

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    Essay Length: 3,904 Words / 16 Pages
    Submitted: October 11, 2013 Autor: trafalgar
  • The Good Earth - Book Review

    The Good Earth - Book Review

    Abstract The novel, The Good Earth reflects ideologies that, in Pearl Buck's opinion, society has started to lose value for. These include attitudes about man's relation to the earth, the corrupting power of the city, and the nurturing effect of the land. The aim of my research is to examine (1) the significance of the title and (2) Buck's Romanticism with the Chinese farmer archetype. Even though 1930's society was very much about technological advancements,

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    Essay Length: 4,124 Words / 17 Pages
    Submitted: October 11, 2013 Autor: viki
  • Book Review Pitch Invasion

    Book Review Pitch Invasion

    book Review Pitch Invasion Synopsis As the title of the book states "Pitch Invasion" it comes to mind that its sports related book, and gives a clue that football will play a big part in this book. Book is fairly complex as there is not just sport involved but the whole new business industry as the book unfolds. Author talks of emergence of two young men from Bavaria in south Germany in little town of

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    Essay Length: 629 Words / 3 Pages
    Submitted: October 13, 2013 Autor: rita