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Last update: July 19, 2016
  • Pfizer's Viagra Case Study

    Pfizer's Viagra Case Study

    1) When a product or idea happens out of nowhere from pure luck it is called serendipity. Some may describe Pfizer’s Viagra this way, but in truth it was a very risky venture to pursue. The company was actually producing a new pharmaceutical to cure Angina, which is a chest pain condition. When they were making the cure for Angina, they noticed many patients would have a side effect that would indicate the medicine had

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    Essay Length: 602 Words / 3 Pages
    Submitted: November 10, 2013 Autor: kylecalcote
  • Donnelley's Case Study

    Donnelley's Case Study

    1. How do the critical success factors for Donnelley's traditional printing businesses compare for those for on-demand digital printing? How did these differences shape the agenda and tasks of Rory Cowan? While thinking in terms of a traditional printing business, long-term relationships with customers being key is what Donnelley considered. Bearing in mind the possibility of multi-year ‘enabling contracts’ from said customers and the need to build a plant specifically for each one, with equipment

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: November 10, 2013 Autor: Topher10800
  • Microsoft Access Case

    Microsoft Access Case

    In this report we are highlighting significance of real life general store and how the transactions are carried there. Our report consists of 8 tables, 7 forms, 5 queries, 3 reports, 2 macros and a main switch board. TABLES: 1. CATEGORY: This table consists of three fields i.e. category id, category name and description. There are three records in each field. Primary key category id. 2. CUSTOMER: This table consists of seven fields i.e. customer

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    Essay Length: 488 Words / 2 Pages
    Submitted: November 11, 2013 Autor: aliyah_imran
  • Say Sushi Case Study

    Say Sushi Case Study

    Similar Companies: Say Sushi is one of State College's few Sushi restaurants. I would not say they are effectively using social media for a couple of reasons. The first reason is because the only social media that it came up was Facebook, and the second reason is because the Facebook page lacks effective strategy. Although it does offer many images, as well as useful restaurant information such as operation times and location, it does not

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    Essay Length: 564 Words / 3 Pages
    Submitted: November 11, 2013 Autor: peter
  • Structureall Swot Analysis Case Study

    Structureall Swot Analysis Case Study

    SWOT Analysis There are many up and coming organizations who desire to be successful businesses. But, of course, a successful business must start with a strong business plan that can identify its strengths, weaknesses, opportunities, and threats. These four concepts are crucial to a organizations success, it can essentially let you know if it is worth going through the process of starting a business. StructureAll Ltd. is an example of a business with a strong

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    Essay Length: 923 Words / 4 Pages
    Submitted: November 11, 2013 Autor: peter
  • News Corp Case Study

    News Corp Case Study

    New Corp – Case Study Background: News Corp is one of the larger media conglomerates. Based in Australia, News Corp is partly owned by Rupert Murdoch, they have diversified media shares in the U.S, Canada, Europe, Australia, Latin America and Asia. It can be said that it has some kind of share in every media institution imaginable. All of their assets have a net worth of 38 billion dollars, and have a annual revenue of

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    Essay Length: 623 Words / 3 Pages
    Submitted: November 12, 2013 Autor: moto
  • Netflix Case Study

    Netflix Case Study

    Mark Cantrell MGMT 493 Gentry 10/14/13 NETFLIX CASE ANALYSIS 1. In 2006 Netflix saw an increase in sales of approximately 30% from 2005, which could indicate that net income would increase accordingly. However due to Netflix's operating expenses that increased exponentially compared to net income, the net income remained relatively unchanged from 2005 to 2006. These operating expenses, specifically marketing expenses, were increased due to the commitment of Netflix to giving consumers the largest selection

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: November 13, 2013 Autor: andrew
  • Case Study for Apple

    Case Study for Apple

    2.2 Case study Apple's past CEO, Steve Job is a leader with strong leadership skill and empower employees to work together. He believes that employees are the major creators of organization's value. Thus, he always encourages the employees to voice their ideas, and put them into practice. He always considers the ideas and opinion from the employees while making decision for the company. Employee involvement is a source of decision knowledge of Apple. Apple has

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    Essay Length: 482 Words / 2 Pages
    Submitted: November 14, 2013 Autor: andrey
  • Atlantic Computers Case Study

    Atlantic Computers Case Study

    Case facts: • Atlantic computer is currently into High Performance Segment of Server Market. • It has decided to enter into Basic Server market.They have developed a new server THE TRONN to meet the need of this segment • PESA software to be sold along with Basic Server which would allow its performance to be equivalent to that of 4 Basic Servers. • The price of basic Server was approximately $2000. SWOT Analysis: Strengths Weaknesses

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: November 15, 2013 Autor: RajeshKumar
  • Ugli Orange Case Study Arthia

    Ugli Orange Case Study Arthia

    Ugli orange is a kind of fruit which are so rare and just can be found in just one season in a year. It is known as the medicine for a disease named Rudosen which is contracted by a pregnant women. It is so important for the doctor to have 3,000 ugli orange to be extracted to become a medicine for that disease. Later on, the doctor named Dr. Jones found that there is someone

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    Essay Length: 878 Words / 4 Pages
    Submitted: November 16, 2013 Autor: andrew
  • Tivo Case Study

    Tivo Case Study

    1. Threat of new competition: TiVo took its technology security and privacy very seriously, nearly 70 patents related to DVR technology are owned by TiVo by 2005. However it’s easy to enter the industry because the biggest part of the technology is available to anyone such as the hard-drives. Threat of substitute products or services: VCR and PVR have some same functions, but VCR offers a higher acceptance with lower price. It is possible to

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    Essay Length: 398 Words / 2 Pages
    Submitted: November 16, 2013 Autor: llxxzz
  • United States Department of Labor Case Study

    United States Department of Labor Case Study

    United States Department of Labor Case Study Abstract This study paper will provide information that will describe the major features of the United States Department of Labor and how each feature can be used to monitor employee benefits. There would be information provided that would explain how employers verify their employee’s benefits and how they comply with the federal laws. Research would show employees how to use the legal compliance site to ensure that their

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: November 16, 2013 Autor: willannadavis
  • Enron Case Study

    Enron Case Study

    In 2001, Enron, one of the world’s largest public companies, and Arthur Andersen, one of the Big Five public accounting firms, collapsed amid a firestorm of ethical controversies. The collapse can be attributed to a variety of business risks incurred by Enron, independence issues from an auditing and consulting perspective and ill-advised management decision-making. Business Risks Enron Faced Enron faced a variety of business risks stemming from aggressive accounting practices that helped lead to the

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    Essay Length: 1,067 Words / 5 Pages
    Submitted: November 17, 2013 Autor: hanson_nicole
  • Coca-Cola Case Study

    Coca-Cola Case Study

    I.          Invented in 1886, and now sold in over 200 countries, Coca-Cola is one of the world's leading soft drinks. The cool, and refreshing carbonated soft drink is produced by the Coca-Cola Company in Atlanta, Georgia, but is bottled and sold all across the world.  The worldwide popularity of Coca-Cola is due to many factors, of which I will cover. Today, I will speak about:                         1. The beginnings

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    Essay Length: 778 Words / 4 Pages
    Submitted: November 18, 2013 Autor: andrey
  • Molson Coors Case Study

    Molson Coors Case Study

    Table of Contents Executive Summary………..……………………………3 Snapshot of Molson Coors………………………………4 External Environment……..…………………………….5 Corporate Strategy………………………………………7 Internal Environment…………………………………...11 Alternatives……………………………………………..12 Appendix………………………………………………..16 Exhibit CS-1: 2011 Allocation of Gross Rev…..…16 Exhibit 1: Resource Based View RBV……………16 Exhibit CS-2 Goss Rev Annual Trend…….……...17 Exhibit 2: Molson-Coors Five Forces………….....18 Exhibit 3: Molson-Coors Value Chain……………18 Exhibit 4: Molson-Coors SWOT Analysis…….....19 Exhibit 5: Molson-Coors Total Current Assets…...20 Exhibit 6: Molson-Coors Cash and Equivalents….20 Executive Summary The most important strategic issue facing Molson Coors today is

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    Essay Length: 668 Words / 3 Pages
    Submitted: November 18, 2013 Autor: JcCoogan
  • Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study Localizing Advertising Campaigns in Emerging Markets: Diageo, Pernod Ricard and other marketers of global spirits brands are localizing advertising campaigns in emerging markets. This is because, as mentioned in the case, "different messages are needed to reflect different environments" (Keegan & Green, 2013). When these global spirits brands are localized they can focus on how that particular audience will perceive the key message being communicated to them. Target markets in emerging

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: November 23, 2013 Autor: andrew
  • Ghd Company - Twisted Fairytales - Advertisement Case Study

    Ghd Company - Twisted Fairytales - Advertisement Case Study

    In the text, the company GHD have produced a hair straightner advert featuring the themes of ''twisted fairytales,'' the advertising campaign features the narrative structure and connotations of traditional fairytales, but with a post-modern twist. The first shot includes an establishing shot. Establishing shots are widely used at the beginning of a moving text to create the setting and the atmosphere, this gives the viewer a clear indication of what to expect and what emotion

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    Essay Length: 964 Words / 4 Pages
    Submitted: November 24, 2013 Autor: moto
  • Nestle Case Study

    Nestle Case Study

    It is an ethical duty of a corporation to promote social justice. A company needs to integrate Corporate Social Responsibility as their political ideology into their everyday business operations. Nestlé’s Infant Formula controversy is a classic example of what happens when a company fails to adhere to the Corporate Social Responsibility. This incident raises several issues important to all multinational companies. Nestlé Infant Formula Controversy The field of medical science is so advanced today, that

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    Essay Length: 1,748 Words / 7 Pages
    Submitted: November 29, 2013 Autor: chira12
  • Ford Pinto Case Study

    Ford Pinto Case Study

    The Ford Pinto case that was discussed in class is one that has fascinated me for quite some time now. The case deals with Ford Motor Company’s hasty decision to push the hatchback Pinto, ironically codenamed Phoenix, into production to combat the rising popularity of the Volkswagen Beetle in the small-car market [1]. This infamous decision eventually resulted in the Pinto becoming a major blotch on the otherwise virtuous reputation of Ford Motor Company and

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    Essay Length: 1,651 Words / 7 Pages
    Submitted: December 2, 2013 Autor: SIDDSHETTY
  • Amazon.Com Case Study

    Amazon.Com Case Study

    1. Soon after Amazon.com debut 10 years ago, now it has become the king of e-commerce which runs a global powerhouse that generated sales nearly $7 billion last year, selling everything from unicorn meat to Barack Obama toilet paper. So what is the secret behind all this success? Amazon.com started out to create personalized purchase experience for book buyers by providing more useful information and more options than other normal bookstores. Over the years, Amazon.com

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    Essay Length: 604 Words / 3 Pages
    Submitted: December 3, 2013 Autor: justlinh
  • Ford Motor Company Case Study

    Ford Motor Company Case Study

    Executive Summary The company that I choose to analysis is Ford Motor Company (Ford). It is one of the largest auto companies in the world. I found that the Ford is suitable to set up operations in our country, because of their international strategy, HR training system and company size, although it also has some risk that we need to take care about. Ford will promote our auto industrial and bring our people to a

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    Essay Length: 587 Words / 3 Pages
    Submitted: December 4, 2013 Autor: mark2025
  • The Aerial Chair: Case Study

    The Aerial Chair: Case Study

    Above Ground Design is a company built on one product called the Aerial Chair. Craig Hines brought the idea of the chair into action by using inheritance money he got. The chair was a design that he personally developed and manufactured in a small shop in Montana. He originally developed the Aerial Chair out of curiosity, and for his own personal use. Craig was passionate about his product and desperately hoped for it to be

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    Essay Length: 2,401 Words / 10 Pages
    Submitted: December 6, 2013 Autor: viki
  • Expresso Expresso Case Study

    Expresso Expresso Case Study

    Introduction: Expresso Espresso was a new coffee shop that opened in March 2006 in Mobile, Alabama. It was located directly across the street from the University of South Alabama and mainly catered to the students and faculty of the University. Although the business had only been in business for 12 weeks, the dynamic entrepreneur, Todd Sylvester, was already making plans to expand into the mid-town area of the city. He thought the business model would

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 6, 2013 Autor: jennirayz1102
  • Object Relations: Case Study

    Object Relations: Case Study

    Abstract This paper will emphasize the case conceptualization and treatment planning as it concerns the client. The client's case history this will give a foundation that affords the reader a better overview and details of the client as well as the theories that would most be effective in addressing presenting issues and concerns. The details and discussion as it pertains to the client's presenting problems will give a basis for the hypothesis regarding such problems.

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    Essay Length: 2,782 Words / 12 Pages
    Submitted: December 6, 2013 Autor: simba
  • Quality at the Ritz Carlton Hotel Company Case Study Summary

    Quality at the Ritz Carlton Hotel Company Case Study Summary

    CUSTOMER PERCEPTIONS OF FAIRNESS IN HOTEL REVENUE MANAGEMENT Punit Sanghavi, B.S. Thesis Prepared for the Degree of MASTER OF SCIENCE UNIVERSITY OF NORTH TEXAS December 2005 Sanghavi, Punit. Customer perceptions of fairness in hotel revenue management. Master of Science (Hospitality Management), December 2005, 123 pp., 60 tables, references, 21 titles. The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different

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    Essay Length: 709 Words / 3 Pages
    Submitted: December 7, 2013 Autor: kemike24