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Last update: February 17, 2015
  • Internet Technology and Marketing

    Internet Technology and Marketing

    BILL AND MELINDA GATES FOUNDATION Bill and Melinda Gates foundation is a not-for-profit organization dedicated to raising public awareness and generating legislation and other efforts in the fight against poverty, lack of education, and disease (“Bill Gates”, 2011). PRODUCT INFORMATION Their foundation is teaming up with partners around the world to take on some tough problems. They deal with extreme poverty and poor health in developing countries and the failures of America’s education system. They

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: July 29, 2012 Autor: karldgreen
  • Grandview Global Financial Services, Inc

    Grandview Global Financial Services, Inc

    Discuss the role of performance management in establishing and maintaining corporate culture. Performance management is prospective system designed improve performance. Performance appraisal is a minor subset of performance management, which focuses more on planning for performance and positive and corrective and corrective feedback to help in employee continue good performance and improve poor performance. The lynchpin making all these services work well is the quality of the employees and the degree to which they are

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    Essay Length: 754 Words / 4 Pages
    Submitted: July 29, 2012 Autor: Love79
  • Practical Applications of Information Privacy Plan

    Practical Applications of Information Privacy Plan

    The increase usage of the Internet has resulted in many important issues being raised regarding information security and privacy in today’s technology driven economy. These issues become important ones for organizations to consider for several reasons. First, private employee information is recorded on computers. Secondly, organizations have their own operational information recorded on computers. Third, many organizations conduct business over the Internet. These types of issues can result in security breaches that can be extremely

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    Essay Length: 1,061 Words / 5 Pages
    Submitted: July 29, 2012 Autor: geebee715
  • Marketing Mix

    Marketing Mix

    Marketing Mix Marketing involves many avenues in which to study. Marketing mix plays and important role to. Marketing mix’s role is to combine different tools to satisfy the consumer’s and to help the company to obtain the goals the company has set. The marketing mix is the set of four P’s, which are product, price, place, and promotion. The four P’s are adjusted just to the right combination that will serve the needs of the

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    Essay Length: 1,409 Words / 6 Pages
    Submitted: July 31, 2012 Autor: sheshe32
  • Pans - Amazing Inventory Planning

    Pans - Amazing Inventory Planning

    Panin Sekuritas (PANS) History Background The government started a new era of capital market by opening the Exchange for foreign investors to contribute to the growth of Indonesian capital market in 1989. Accordingly, Panin Group, which is a strong and well-known group in financial services industry, set up a securities firm named PT. Panin Sekuritasindo through its Panin Bank in 1989. In 1991, company invited new partners to give new contributions, which was why the

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    Essay Length: 933 Words / 4 Pages
    Submitted: July 31, 2012 Autor: dennytongs
  • Apple's Ipad Marketing

    Apple's Ipad Marketing

    The issue that Apple is facing is to determine how to continue its sustained success into the upcoming decade while remaining at the forefront of technological releases and withstanding continuous pressure from its competitors. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple's successful products are IPhone, ITunes and MacBook. IMac

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    Essay Length: 1,961 Words / 8 Pages
    Submitted: July 31, 2012 Autor: viki
  • Megatech International, Inc - Current Strategic Profile

    Megatech International, Inc - Current Strategic Profile

    Case Study Report MEGATECH INTERNATIONAL, INC. CURRENT STRATEGIC PROFILE There two significant companies in this case study: The Megatech International Inc. and Cytel Philippines. Megatech Internationa Inc. is a firm of consulting and project management engineers affiliated with Australian-based group of companies. Megatech provided engineering design and construction management services to local industrial and government clients. On the other hand, Cytel Philippines was a multinational company operating manufacturing facilities for semi-conductors and other computer components

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    Essay Length: 1,679 Words / 7 Pages
    Submitted: August 2, 2012 Autor: alexandriabulaon
  • Nps Marketing Management Final

    Nps Marketing Management Final

    2.3 The Concept of NPS NPS is a new tool being an alternative to traditional customer satisfaction analysis. It is a customer loyalty metric based on a simple question: “How likely is it that you recommend… ?” and giving the customer the choice to choose a number between 0 (low) and 10 (high). People rating between 9 and 10 are seen as promoters. This is the stage you need to bring customers that they promote

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    Essay Length: 1,505 Words / 7 Pages
    Submitted: August 6, 2012 Autor: roeschc
  • Lecico Strategic Audit

    Lecico Strategic Audit

    I. Introduction & Company Overview LECICO has come a long way since its modest beginnings as a small Lebanese factory in the late 1950s. Over the past 48 years, the Company has grown into one of the largest sanitary ware manufacturers in the world. Lecico is one of the largest sanitary ware producers in the world and a significant tile producer in Lebanon and Egypt. Our factories in Alexandria, Egypt, Kfarchima, Lebanon and Vitry-le-François, France

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    Essay Length: 1,810 Words / 8 Pages
    Submitted: August 6, 2012 Autor: bestmethod
  • 3m Strategic Positioning Analysis Paper

    3m Strategic Positioning Analysis Paper

    3M Strategic Positioning Analysis Paper Minnesota, Mining, and Manufacturing, known to most as 3M, is a very successful company that has a variety of products ranging from scotch tape to video tapes. This brand is recognized and trusted around the world. They are a "diversified technology company with a worldwide presence in the following markets: consumer and office; display and graphics; electro and communications; health care; industrial and transportation; and safety, security and protection services.

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    Essay Length: 2,955 Words / 12 Pages
    Submitted: August 6, 2012 Autor: friar30
  • Marketing of Spain Olive Oil to the Uk

    Marketing of Spain Olive Oil to the Uk

    The industry of olive oil is very competitive worldwide there are large manufactures of olive oil in Spain, Greece, and Italy, Spain olive oil is widely utilized, it was predicted that in 2008, quantity of produce olive oil will be in excess. This report aims to analyse and assess the international marketing of Spanish olive oil in the UK Market in terms of challenges and opportunities that the product faces In addition, it will focus

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    Essay Length: 465 Words / 2 Pages
    Submitted: August 9, 2012 Autor: andrey
  • Marketing Case

    Marketing Case

    The furniture industry has suffered in the past couple of years due to the poor economic climate in South Africa. Therefore a market analysis should be done with regards to market analysis, (Jooste et al, 2009:p.51) states that "An important aim of a market analysis is to establish whether a market is an attractive proposition to current and potential participants." This is analyzed by using the following dimensions. Actual and potential market size The market

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    Essay Length: 392 Words / 2 Pages
    Submitted: August 10, 2012 Autor: antoni
  • Bus 525 - Systems Thinking on Ultimate Wireforms Strategic Goal

    Bus 525 - Systems Thinking on Ultimate Wireforms Strategic Goal

    Systems Thinking on Ultimate Wireforms Strategic Goal Gianna Lukcso BUS 525: Business Strategy and Planning Post University Professor Ruediger Mueller July 22, 2012 Introduction The paper's purpose is to evaluate the interactions among the components of Ultimate's system using a Systems Thinking perspective on a Strategic Goal. First, I will define systems and systems thinking; next stating Ultimate's Vision and Mission statements is needed to provide the foundation; subsequently, I will select a Strategic Goal

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    Essay Length: 1,828 Words / 8 Pages
    Submitted: August 11, 2012 Autor: jon
  • Target Market

    Target Market

    Bench target market. The Bench has evolve not only for their demographic customer but also other type of customer. The latest generation who practically use internet and this other target of Bench. They have diffrent products offer for diifrent type of cuatomer. They did not focus on they one target but the whole market. From men to women and baby's. even the households are one of their target. They also target the internet addict to

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    Essay Length: 607 Words / 3 Pages
    Submitted: August 12, 2012 Autor: andrey
  • Riordan Active Directory Implementation Plan

    Riordan Active Directory Implementation Plan

    The Riordan Manufacturing Company is a global company with one location in China, and three locations in the U.S.A., which are located in Pontiac, Michigan; San Jose, California, and Albany, Georgia. The corporate office is located in San Jose, California. This location has decided to upgrade their computer systems, which is now using Windows NT 4.0. This report is to make recommendations of what OS the company should upgrade to; what the benefits would be,

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    Essay Length: 280 Words / 2 Pages
    Submitted: August 12, 2012 Autor: fuzzybug1954
  • Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers In most of asian countries, the usage of baby dipaers has been increasing in the last 10 years. But the product penetration is tsill under 60%, while in other developed countries, the baby diapers penetration already achieved 98%. The two important keys are education and purchasing power. One of the smart strategy that can be used as effective marketing strategy in asian countries is by educating the new moms to use

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    Essay Length: 312 Words / 2 Pages
    Submitted: August 13, 2012 Autor: rita
  • International Marketing

    International Marketing

    MARKETING MANAGEMENT Marketing is all about creating, communicating and delivering customer value which in return satisfies both the organization and its all stakeholder. In the marketing the concept of establishing and maintaining a long term relationship with all customers either ordinary people or businesses is of the main importance. In creating and management of such relationships firms firstly must understand the needs and demands of different customer. COMPONENTS OF A HOLISTIC MARKETING PROGRAM Marketing is

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    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 13, 2012 Autor: moto
  • Country / Market Analysis

    Country / Market Analysis

    International marketing Assessment item 1: Country / Market Analysis S0218425 SEUNGHWAN MOON 30-8-2011   W TABLE OF CONTENS List of Table and Chart 2 Executive summary 3 Facts and analyze 3 About UK 3 Overall Beverage Market in UK 4 Beer market in UK 4 Market share 7 UK Beer consumption 7 Trends 10 Marketing examples of UK beer Companies 12 Recommendation 14 References 15 LIST OF TABLE & CHART Table & Chart 1 Alcohol

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    Essay Length: 3,972 Words / 16 Pages
    Submitted: August 13, 2012 Autor: seunghwa
  • Communcation in the Planning Process

    Communcation in the Planning Process

    Introduction This paper is about the role that communication plays in the strategic and program planning processes in a health care organization, this means the different mechanisms used to generate and distribute information within an institution working all together for a common purpose: the prompt delivery of health care services to those who need it. In the following sections a hypothetical program and its delivery will be analyzed and its different components and phases will

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    Essay Length: 1,386 Words / 6 Pages
    Submitted: August 13, 2012 Autor: james0731
  • Scenario Evaluation Plan

    Scenario Evaluation Plan

    When evaluating the PEACE Domestic Violence Agency, it is important to look at the development of the program plan and to make sure that it will be relevant and effective. The purpose of an agency such as peace is to support and empower a sense of individuals and families who have been affected by domestic violence or abuse. In order to continue helping those who have been affected, PEACE will create an evaluation plan that

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    Essay Length: 790 Words / 4 Pages
    Submitted: August 13, 2012 Autor: msdwren1
  • Marketing the Combo Machine

    Marketing the Combo Machine

    Abstract This paper ties many of the components of what will eventually become the Marketing Strategy for the Combo Machine. It will include all of the tools necessary to launch the product nationwide, to include the Objective, Mission Statement, Target Market, Competition, Product/Service Features, Core Strategy, and Marketing Mix: Communications & Promotion as well as the Pricing Strategy. Strategic Marketing Plan: The Combo Machine Introduction As we approach the final days prior to marketing the

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    Essay Length: 3,715 Words / 15 Pages
    Submitted: August 14, 2012 Autor: moto
  • Using Hofstede Cultural Dimensions to Establish Durex Cross-Cultural Marketing

    Using Hofstede Cultural Dimensions to Establish Durex Cross-Cultural Marketing

    1. 1 THE BRAND BACKGROUND DUREX is an international subsidiary company which was founded by Stephen O' Kennedy and was registered in London in 1915. The DUREX condoms were distributed by the London Rubber Company (LRC) which was founded by L.A Jackson. LRC at that time were importing Germany based condoms among other health care products. LRC developed a consumer-based production portfolio in health and beauty products for the parent British company Seton Scholl London

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    Essay Length: 4,487 Words / 18 Pages
    Submitted: August 15, 2012 Autor: viki
  • Reasons Behind the Acceleration of Market Complexity

    Reasons Behind the Acceleration of Market Complexity

    Marketing in the present business world plays a vital role in achieving a firm's goals. If a firm is making fewer or no profits from its current sales then this is the point where the marketing strategies are taken into considerations and with the help of which the company can achieve its goals. (Day, 2011) There have been different implications on managers for the development process of developing more adaptive marketing abilities. These are dependent

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    Essay Length: 749 Words / 3 Pages
    Submitted: August 15, 2012 Autor: rita
  • Windows 8 Marketing Strategy

    Windows 8 Marketing Strategy

    Microsoft is the biggest player in OS market which series of Windows which have being gone along with the PC’s development. Its new Windows product that is Windows 8 is going to be launched in this October. A marketing plan is designed for promoting the new product Microsoft windows 8 globally that will be detailed in this paper. In this article, the current situation of the Windows 8, including the brief introduction about the company

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    Essay Length: 957 Words / 4 Pages
    Submitted: August 15, 2012 Autor: bombydao
  • Marketing Management

    Marketing Management

    Question 1.1 What differentiation strategies does the Ford Motor Company of South Africa use for its brands (Ford, Mazda, Volvo, Jaguar, and Land Rover)? Introduction FMCSA has several brands that include Ford, Mazda, Volvo, Jaguar, and Land Rover. They have to find some way for the brands to be unique whilst using a shared platform and technology. The process of making each brand identifiable employs differentiation strategies. Discussion Differentiation strategies include:- • Product differentiation, which

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    Essay Length: 562 Words / 3 Pages
    Submitted: August 15, 2012 Autor: Ashnee

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