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Last update: October 31, 2020
  • A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy

    A New Product for Happiness and Its Marketing Strategy Definition of Happiness Happiness is a mental or emotional state of well-being , a state of physical or psychological demands being satisfied. Happiness is a positive or pleasant emotion which one would like it to last for a long time because of the contentment and intense joy in life. It may comes in different ways such as feeling comfortable, gaining inner peace, realization of self value

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    Essay Length: 3,904 Words / 16 Pages
    Submitted: October 11, 2013 Autor: trafalgar
  • Marketing Industry Analysis

    Marketing Industry Analysis

    Executive summary _______________________________________ Situation analysis Industry analysis After entering into the Chinese market, carvel find out that, in china, no official consumption data numbers for ice cream exist whatsoever, and what data that are available are notoriously unreliable. The city’s overall economic growth rate for 1998-99 and 1999-2000 was forecast to be about eight per cent, with inflation expected to be -1.4 per cent. Average annual base incomes had risen by per cent over

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    Essay Length: 1,164 Words / 5 Pages
    Submitted: October 12, 2013 Autor: juhw900221
  • Integration and Reflection

    Integration and Reflection

    How the Course Concepts helped me learn further. I have learnt more about technology through this module. It has just but furthered my knowledge and provided answers to my curiosity towards technology. Through the many assignments done and research on various topics, I have grasped the meaning of technology better than before. I have learnt to differentiate between system software and application software, one of the many concepts that puzzled me before. Besides, I can

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    Essay Length: 554 Words / 3 Pages
    Submitted: October 13, 2013 Autor: Thomah8619
  • The Crucible - Integrity and Courage Case

    The Crucible - Integrity and Courage Case

    Integrity and Courage A brave person is not afraid of dangerous situations. “The Crucible” is a play that took place in Salem in 1692 where there were witch craft trials. The author Arthur Miller writes about a man that has been through a lot to prove the point that he died for what he did not do. In “The Crucible” the theme Integrity and Courage is displayed through the character of John Proctor. John Proctor’s

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    Essay Length: 403 Words / 2 Pages
    Submitted: October 13, 2013 Autor: collegejunkie_
  • New Product Launch Marketing Plan Part II

    New Product Launch Marketing Plan Part II

    New Product Launch Marketing Plan Part II Organic EnerCane is PepsiCo's latest natural energy drink made with vitamin-enriched sugarcane. Sugarcane is known to provide nutrients that help promote a healthy alternative to other sweeteners; it assists in weight loss, stabilizes blood sugar levels, clears the kidneys and carries a host of various other health benefits (McCaffrey, 2011). In this paper, Team A completes market segmentation for PepsiCo's new product Organic EnerCane. The team analyses target

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: October 13, 2013 Autor: andrey
  • Outline a Strategy for the on-Line and Real-Time Implementation of E-Commerce in Grain Marketing Board

    Outline a Strategy for the on-Line and Real-Time Implementation of E-Commerce in Grain Marketing Board

    GRAIN MARKETING BOARD (GMB) E-COMMERCE STRATEGY TABLE OF CONTENTS PURPOSE 3 INTRODUCTION 3 KEY E-COMMERCE OBJECTIVES. 3 CURRENT STATUS OF E-COMMERCE 4 CRITICAL SUCCESS FACTORS 5 BENEFITS AND LIMITATIONS OF E-COMMERCE 5 The Benefits of EC 5 The Limitations of EC 7 IMPLEMENTATION STRATEGY 8 Developing Strategy 8 Assessing Readiness 10 Leadership 10 Governance 11 Competencies 12 Technology 13 Designing the Project 14 Managing the Project 14 Developing an Outsourcing Strategy 16 Selecting an Internet

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    Essay Length: 2,156 Words / 9 Pages
    Submitted: October 14, 2013 Autor: ziwome
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Inc. is a billion dollar company founded in 1972 by two young men. The founders of Nike have been successful in building a billion dollar company and maintaining the company’s reputation and standards. Currently Nike has more than 30,000 employees across six countries and more than seven thousand at headquarters in Beaverton, Oregon. Nike is very diverse concerning its employees and consumers. Nike believes that diversity and inclusion is what drives creativity and innovation

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    Essay Length: 319 Words / 2 Pages
    Submitted: October 17, 2013 Autor: tbinford
  • Marketing Research

    Marketing Research

    All of the following data are demographic data except a. income b. age c. education d. residence e. religion  Data Types The following question elicits _____ data. How satisfied are you with the last flight you took with American Airlines? Very Somewhat Neutral Somewhat Very Dissatisfied Dissatisfied Satisfied Satisfied 1 2 3 4 5 a. demographic b. psychographic c. attitude d. behavioristic Types of variables marketing researchers may work with include all of the

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    Essay Length: 934 Words / 4 Pages
    Submitted: October 21, 2013 Autor: antoni
  • Internet Technology, Marketing, and Security

    Internet Technology, Marketing, and Security

    Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Marketing has always been one of the most important departments of a successful business. Effective marketing can be the differences between a company being good and a company being great. In this competitive society, organizations have to go to great length to advertise and promote their products to earn valuable customer loyalty. Marketing concepts has had to evolve with the

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    Essay Length: 2,142 Words / 9 Pages
    Submitted: October 22, 2013 Autor: Genesis
  • Market Potential Index

    Market Potential Index

    By analyzing the latest Market Potential Index of three emerging market countries from different regions, we are seeking the best business opportunity country to market our laptop computers. Comparing the Turkey, Czech republic and Egypt with the Market potential Indicators, we can find the economic and commercial environment of this emerging markets, such as the best potential market sectors. Companies are now more concerned about Financial and Political risks, with a focus on stable and

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    Essay Length: 369 Words / 2 Pages
    Submitted: October 23, 2013 Autor: wfb_casey
  • Strategic Marketing Audit for a Uk Company of Your Choice

    Strategic Marketing Audit for a Uk Company of Your Choice

    TITLE STRATEGIC MARKETING MODULE CODE_MG3122 Strategic Marketing Audit for a UK Company of your choice 2,000 words report Deadline: Thursday, 12th December 2013 This assignment represents 30% of the assessment for the course. Strategic Marketing Planning involves undergoing through certain key steps, the first one being an assessment of “Where are we now?” You are asked to undertake a Marketing Audit for a UK company or a UK organization of your choice. It can be

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    Essay Length: 937 Words / 4 Pages
    Submitted: October 25, 2013 Autor: celine126
  • Understanding and Evaluating Mass Communication Theory

    Understanding and Evaluating Mass Communication Theory

    Understanding and Evaluating Mass Communication Theory The variety in the mass communication theories has slowly grown in the past ten years. In human literature and social sciences, the media philosophy has secured a place of more significant idea. This essay escorts the reader to this new kind of thoughts and ideas. That is why it comprises of the scientific procedures and the four significant kinds of theories for communication and the axiology, ontology and epistemology.

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    Essay Length: 361 Words / 2 Pages
    Submitted: October 27, 2013 Autor: zimar
  • Doritos Marketing

    Doritos Marketing

    1. Segmentation Geographic In Geographic segmentation market is segmented according to different geographic criteria. (E.g. Countries, Cities, States, Nations etc.) It’s also affected by local climate, population and that kind of things. To meet the things, that the customers in that region, climate want and need. Demographic This segmentation is one of the most popular for markets to divide their costumer groups. In demographic segmentation market is divided according to age, gender, family size, income,

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    Essay Length: 436 Words / 2 Pages
    Submitted: October 28, 2013 Autor: Rudis
  • Is Mass Marketing Dead?

    Is Mass Marketing Dead?

    In a connected world where consumers have an abundance of options available to them, marketers are being forced to re-evaluate the strategies used to attain and maintain customers and clients. Mass marketing, a strategy in which a marketer ignores market segments and instead attempt to appeal to the entire market with a singular offer or strategy, has become less effective and given way to target marketing. The question is: Can mass marketing still an effective

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    Essay Length: 1,090 Words / 5 Pages
    Submitted: October 29, 2013 Autor: jwoodward
  • Marketing Channels

    Marketing Channels

    MARKETING CHANNEL DEFINITION A marketing channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. THREE FUNCTIONS PERFORMED – INTERMEDIARIES (1) Transactional function, (2) Logistical function, and (3) Facilitating function CHANNEL STRUCTURE & ORGANIZATION ‣ Marketing Channels for Consumer Goods and Services ‣ Direct channel ‣ Indirect channels ‣ Marketing Channels for Business Goods and Services ‣ Business distributor

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    Essay Length: 1,867 Words / 8 Pages
    Submitted: October 29, 2013 Autor: andrey
  • What Is the Best Marketing Strategy for Rose Partyware?

    What Is the Best Marketing Strategy for Rose Partyware?

    What is the best marketing strategy for Rose Partyware? Rose Partyware largest retail customer has decide to create a private-label line of party goods, and want Rose manufacture it. Should Rose put the effort behind its own brand instead? To make a better marketing strategy for rose, I would suggest Tom to create its own brand. Three reasons can be used to prove that starting to build a new brand is important. First, it is

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    Essay Length: 294 Words / 2 Pages
    Submitted: October 30, 2013 Autor: Petoficc
  • Marketing Case

    Marketing Case

    Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There

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    Essay Length: 817 Words / 4 Pages
    Submitted: October 30, 2013 Autor: jon
  • Advantage of Being Monopolistic Competition Market

    Advantage of Being Monopolistic Competition Market

    The first advantage of being monopolistic competition is the Dutch Lady Company is a price maker. Dutch Lady can set its price for chocolate drink packs after take into account the cost of production, goodwill of the company and number of competitors. For example, Dutch Lady has very high goodwill in the market, so Dutch Lady can set its price of chocolate drink packs slightly higher than other competitor’s product because there are still many

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    Essay Length: 489 Words / 2 Pages
    Submitted: October 31, 2013 Autor: jack11
  • Russian Standard Vodka - Market Analysis: Target Analysis

    Russian Standard Vodka - Market Analysis: Target Analysis

    Market analysis: Target analysis The target in the US would be quite different of the Russian one. In fact, people consume Vodka in the US primarily in groups, on premise or during parties while Russians' consumption is home-based, usually during meals. The other difference with the Russian market is that Americans aim to associate Vodka with other beverages for a sweater taste while in Russia, it is common to drink it straight. The US premium

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    Essay Length: 2,634 Words / 11 Pages
    Submitted: November 3, 2013 Autor: andrey
  • Marketing Plan for a Cafe

    Marketing Plan for a Cafe

    Target: TangRenJie Cafe Description The TangRenJie Cafe is located nearby the number 3 student apartment. It just reopened in March, and positioned itself as a leisure space for students and local residents. The Cafe, surrounded by many small restaurants, opens 10 hours every day., from 3pm to 12pm. It occupies more than 100 squire meters, but the space is not fully used, for instance, the tables and sofas are not well arranged, there are still

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    Essay Length: 424 Words / 2 Pages
    Submitted: November 3, 2013 Autor: moss
  • Eco 365 - Differentiating Between Market Structures - Kudler Fine Foods

    Eco 365 - Differentiating Between Market Structures - Kudler Fine Foods

    Differentiating Between Market Structures Sandra Odems ECO/365 October 14, 2013 Peggy Douglas Differentiating Between Market Structures The imaginary Kudler Foods store has three locations in California owned by Kathy Kudler a woman with a vision in creating a store where people can come and buy good quality food at affordable prices. This paper will analyze Kudler Fine Foods marketing research, strategic plans, and market surveys. It will also show an evaluation of the company’s desire

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: November 3, 2013 Autor: tasteoflov1
  • Strategic Marketing Plan for Headblade

    Strategic Marketing Plan for Headblade

    Strategic Marketing Plan For Headblade Written by: Thomas P. Giusto Loyola University of Maryland GB702, Marketing Strategy I. Industry & Company Overview Headblade is men’s grooming product that makes it easier and faster to shave your head. Todd Greene, founder and CEO, started losing his hair in is early twenties. As some men do that start to loose their hair Todd decided to shave his head completely bald. The only option at the time was

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    Essay Length: 953 Words / 4 Pages
    Submitted: November 4, 2013 Autor: zepcrmc
  • Mkt 421 - Comcast Marketing

    Mkt 421 - Comcast Marketing

    Comcast Marketing Robert E. Blad MKT/421 December 19th, 2012 Professor Curtis Comcast Marketing Cable television has been around for decades. Not since the boom of technology in the way of flat screen televisions has cable really taken off. Comcast has been in business for over fifty years and continues to be a standard in the business. The key indgredient that makes them such a successful business is due to the extensive marketing strategies they use

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    Essay Length: 1,147 Words / 5 Pages
    Submitted: November 6, 2013 Autor: bladacious
  • What Advantages Does Dell Derive from Virtual Integration? How Important Are These Advantages in the Auto Business?

    What Advantages Does Dell Derive from Virtual Integration? How Important Are These Advantages in the Auto Business?

    1. What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? Production problems can be resolved through the virtual integration of vertical integration as it duplicates the advantages and deciphers the issues with communications, control and coordination without really assimilating areas of the business. By not vertically integrating, it will inevitably inflate overheads that the company would normally not require in this day and age. Virtual integration would

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    Essay Length: 723 Words / 3 Pages
    Submitted: November 6, 2013 Autor: Rrpu
  • Marketing Segment

    Marketing Segment

    1. Purpose of marketing report The purpose of writing a marketing report is to allow us to get to reach out to our targeted customers by utilizing the 4Ps, mainly product, price, promotion and place. It assist Travel Artiste the products to be sold, how should the prices be set on every product by using pricing strategies, the types of promotional techniques to be adopted to ensure our target customers get our advertising message and

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    Essay Length: 1,703 Words / 7 Pages
    Submitted: November 7, 2013 Autor: viki