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Last update: February 15, 2015
  • The Landbankers’ Multi-Purpose Cooperative Marketing Plan

    The Landbankers’ Multi-Purpose Cooperative Marketing Plan

    Land bankers’ Multipurpose Cooperative EXECUTIVE SUMMARY The Landbankers’ Multi-Purpose Cooperative (LANDBANKOOP) was established on May 20, 1992 by regular employees of the Land Bank of the Philippines (LBP) and is primarily organized for the following purposes: * To encourage thrift and savings among the members; * To create funds and grant loans to members for productive and providential purposes; * To engage in trading of securities, buying and selling of real & personal properties, real-estate

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    Essay Length: 2,384 Words / 10 Pages
    Submitted: October 14, 2016 Autor: kathrina24
  • Allstar Marketing Plan

    Allstar Marketing Plan Situation Analysis Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world. Allstar Brands' Allround product is a market leader in the over the-counter (OTC) cold and allergy remedy market. Current Industry growth is at 4.3% and is expected to be higher for the next year. Inflation has been at 3%, and is forecasted to around 2.5% for the coming year, we will increase the MSRP to

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: October 17, 2016 Autor: Reel Eskimo
  • Allstar Marketing Plan

    Allstar Marketing Plan Situation Analysis Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world. Allstar Brands' Allround product is a market leader in the over the-counter (OTC) cold and allergy remedy market. Current Industry growth is at 4.3% and is expected to be higher for the next year. Inflation has been at 3%, and is forecasted to around 2.5% for the coming year, we will increase the MSRP to

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: October 17, 2016 Autor: Reel Eskimo
  • Is It Profitable to Start a Restaurant/fast Food Store in Rohtak Immediately After the Agitation

    Is It Profitable to Start a Restaurant/fast Food Store in Rohtak Immediately After the Agitation

    INDIAN INSTITUTE OF MANAGEMENT ROHTAK MARKETING RESEARCH IS IT PROFITABLE TO START A RESTAURANT/FAST FOOD STORE IN ROHTAK IMMEDIATELY AFTER THE AGITATION Alfin (006) , Bhuvan (017) ,Nikhil (034) , Vishnu (056) , Vivek (057) 3/10/2016 This document contains the initial steps of our food industry market research of the current situation of Rohtak, to determine if it is profitable and sustainable to start a restaurant in Rohtak City after the unfortunate JAT agitation. C:\Users\vivek\AppData\Local\Microsoft\Windows\INetCache\Content.Word\logo.jpg

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    Essay Length: 1,535 Words / 7 Pages
    Submitted: October 31, 2016 Autor: Vivek Parashar
  • Fast Food Privacy Issues Related to Cyberspace

    Fast Food Privacy Issues Related to Cyberspace

    IA #4- Fast Food Privacy Issues Related to Cyberspace Alicia M. Frazier CSEC 620- Human Aspects in Cybersecurity Professor Tesfay Yohannes 24 July 2015 Table of Contents 1. Introduction Page 3 2. The Mission Statement Page 3 3. Fast Food Privacy Policy Page 5 4. Recommendations Page 7 5. Conclusion Page 9 6. References Page 10 1. Introduction Today, more and more of our life is being lived online; with this figurative explosion of the

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    Essay Length: 2,678 Words / 11 Pages
    Submitted: November 6, 2016 Autor: Alicia Frazier
  • Marketing Plan Segmentation

    Marketing Plan Segmentation

    Marketing Plan: Segmentation Generation Z (Post-Millennials) – This generation will witness the rise of massive open online courses aimed at unlimited participation and open access via the web. They were born with smartphones in their hands, growing up with technology that is highly sophisticated in a computer environment and will be computer savvy. They are comfortable with technology and interacting on social media sites for most of their socialization. Higher levels of technology will make

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    Essay Length: 407 Words / 2 Pages
    Submitted: November 16, 2016 Autor: alexgreg2
  • Marketing Plan Tm

    Marketing Plan Tm

    Image result for oya uum logo UNIVERSITI UTARA MALAYSIA OTHMAN YEOP ABDULLAH (OYA) GRADUATE SCHOOL OF BUSSINESS MARKETING MANAGEMENT BPMM 6013 CASE STUDY : TM STREAMYX COMPLAINS LECTURER : DR. MARIA BINTI ABDUL RAHMAN NAME AND MATRIX NO : LEE SHING YEE 820078 TAN JIA MI 822038 NUR LIYANA BINTI ABDULLAH 821917 Table of Contents INTRODUCTION1 1.1 Company Decription2 1.2 Vision, Mission and Objective2 1.2.1 Vision2 1.2.2 Mission2 1.2.3 Objective2 1.3 type here3 ________________ 1.

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    Essay Length: 1,943 Words / 8 Pages
    Submitted: November 18, 2016 Autor: Nur Liyana
  • Chocolate Lindt Marketing Plan

    Chocolate Lindt Marketing Plan

    STRATEGIC REPORT Team Project ________________ Table des matières Introduction EXTERNAL ANALYSIS PESTEL PORTER’S FIVE FORCES Porter’s value chain INTERNAL ANALYSIS SWOT RESOURCES & CAPABILITIES VRIN SOURCES : Introduction This report will discuss the successfulness of Lindt & Sprüngli despite the sensitization campaigns about nutrition implemented by the French government. The company is really easy to understand. It derives his revenue from only one activity: selling chocolate. Lindt is positioned on the premium market where the

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    Essay Length: 2,058 Words / 9 Pages
    Submitted: November 27, 2016 Autor: Sharone Boucaya
  • Rohit Surfactant Private Limited Marketing Plan

    Rohit Surfactant Private Limited Marketing Plan

    1.0 Executive Summary Rohit Surfactant Private Limited, RSPL Group, is 3800 crore diversified conglomerate into business of FMCG, footwear, wind energy, real estate, and dairy products. Efficient capital structure, superior technology, operational discipline and a widespread distribution network has enabled group to deliver value to customers. Ghari detergent is flagship product under FMCG division of the group. This plan is developed to capture greater market share and improve value of the product by innovation, quality

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    Essay Length: 1,150 Words / 5 Pages
    Submitted: November 28, 2016 Autor: zxydef
  • Marketing Plan for Smartisan

    Marketing Plan for Smartisan

    MEMO To: Dr. George Quek From: Utkarsh Agarwal Date: November 8, 2016 Subject: Expansion Proposal in Myanmar Myanmar also known as Burma a member country of ASEAN, has recently undergone the much awaited political change in its history, with the overwhelming victory of National League of Democracy led by Aung San Suu Kyi in November 2015 has given way to a transition in Myanmar from military rule, which was in effect since 2011, to a

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: December 10, 2016 Autor: Utkarsh Agarwal
  • Marketing Plan

    Marketing Plan

    Outline: New Product Marketing Plan Name(s) Company: Coca-Cola ! Product: Coca-Cola Life https://en.wikipedia.org/wiki/Coca-Cola_Life (always be careful with the accuracy of Wikipedia, it is not proven to be a reliable source) Coca-Cola Life is a lower-calorie version of Coca-Cola, using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing 60% of the calories of regular Coca-Cola.[1] It was created in Argentina and Chile after five years of research together in these countries.[2] http://www.coca-colaproductfacts.com/en/coca-cola-products/coca-cola-life/

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: January 31, 2017 Autor: Sinesta Nabors
  • Marketing Plan of a Company

    Marketing Plan of a Company

    MARKETING PLAN Marketing Plan Name: Institution: EXECUTIVE SUMMERY Marketing Plan enables sustainability, continuity, profitability and growth. Through the plan, a marketer identifies the customers’ needs, expectations, and prices. Therefore a company requires a marketing plan to enable it to design a product that attracts the highest demand and profit. In formulating a market plan, the firm determines not only the consumer behavior but also the internal strengths and weaknesses, and the external opportunities and threats.

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    Essay Length: 5,098 Words / 21 Pages
    Submitted: February 20, 2017 Autor: taylor17
  • The Senseband - Marketing Plan

    The Senseband - Marketing Plan

    The SenseBand Marketing Report Mark 201 – Section E Presented to: Professor Elmira Osouli By: Lemmie Lorin Anthonippillai 264580 Anna Baklanova 26309720 Nina Buffone 27430736 Thanusha Nallaiah 27209037 Concordia University 04/14/2015 Table of Contents Identification of New Product/Service Ideas: Sources ............ page 3 Introduction of The SenseBand ……………………………... page 3 Macro Environment …………………………………………. page 3 - 6 Segmentation ………………………………………………... page 6 – 8 Secondary Data & Sales Potential …………………………... page 8 - 10 Marketing Mix

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    Essay Length: 5,697 Words / 23 Pages
    Submitted: February 26, 2017 Autor: Nina Buffone
  • Marketing Plan for Meals on Wheels

    Marketing Plan for Meals on Wheels

    ________________ Meals on Wheels Marketing Plan 1. Executive Summary * Meals on Wheels is a startup idea for a Fast food chain of mobile breakfast stations that aims to fill a gap in the demand for a clean, delicious & freshly prepared breakfast meals to employees of high end corporate office areas. * The current breakfast service market is plagued with lack of proper customer service, poor variety, few number of players, lagging delivery services

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    Essay Length: 8,209 Words / 33 Pages
    Submitted: March 11, 2017 Autor: aly mam
  • Fast Food in America

    Fast Food in America

    Jerge Haley Jerge Professor Robb Tillett UWRT.150.18 – FYW: Writing Seminar 12 February 2017 Fast Food in America The Center for Disease Control and Prevention stated that “According to the researchers, 67.6 million Americans older than age 25 in 2012 had a BMI over 30, which is considered obese.” Obesity is a major problem in America that many people are not worrying about. Fast-food is a key contributor to this ongoing problem and more people

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 18, 2017 Autor: haleyjerge
  • Providing Low-Quality Food for Customers of the Fast Food Industry

    Providing Low-Quality Food for Customers of the Fast Food Industry

    City university of Seattle Banking academy of Vietnam Business Ethics Research Paper Providing low-quality food for customers of the fast food industry Course: Ethics and Leadership Lecture: Daniel Hammes Student name: Phan Thi Huong Ly Student ID: 30110710 Date: January 15th 2017 Abstract Ethics of applications fast food industry is considered as one of the most important topic that is worthy research in the field of marketing and production. In this article, I refer to

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    Essay Length: 2,428 Words / 10 Pages
    Submitted: March 23, 2017 Autor: Ly Hương
  • Hundlin Restaurant Marketing Plan

    Hundlin Restaurant Marketing Plan

    Hundlin Restaurant Marketing Plan Student’s Name Institutions and Affiliation Table of Contents Executive summary 1 Company and Product Description 2 Market and situation Analysis 3 Introduction 3 Economic Environment 3 Sociocultural Environment 4 Technological Environment 5 Political Environment 5 Legal and Regulatory Environment 6 Competitive Environments 6 SWOT Analysis 6 Strengths 7 Opportunities 7 Threats 8 Market Segmentation and Customer Analysis 8 Market Segmentation 8 Target Market/ Segment Characteristics 8 Market Research Findings 9 Objectives

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    Essay Length: 3,368 Words / 14 Pages
    Submitted: March 27, 2017 Autor: Cinedine amyzene
  • Whole Foods Market Inc. : Expansion in Canada

    Whole Foods Market Inc. : Expansion in Canada

    Whole Foods Market Inc. : Expansion in Canada ⬛ Questions & Answers (1) Describe the growth of WFM overtime. What are the relevant food-related trends in society and within the grocery industry that may have an impact on WFM and its decision to expand? • WFM’s roots dated back to 1978, when John Mackey joined a vegetarian cooperative in Austin, Texas to then open SafeWay in Austin with a stake of $45,000 from friends and

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    Essay Length: 483 Words / 2 Pages
    Submitted: April 5, 2017 Autor: haney1230
  • Business Marketing Plan

    Business Marketing Plan

    Marketing Plan Types of Research Interviews Interviews are a good source of primary research and allow you to get the exact information you want for your business’s knowledge and understanding of their target markets opinions. In terms of my business “SO FRESH”, the interview process will ensure that I get the information needed to make my business successful, it is vital that I record every part of this process either by writing it down or

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    Essay Length: 546 Words / 3 Pages
    Submitted: May 5, 2017 Autor: fazxo
  • Fast Food Addiction

    Fast Food Addiction

    Why Fast-food successful: physically addiction, psychological dependence, advertisement. In recent years, the fast food industry has grown exponentially. From its first debut in the 1950’s, fast food has revolutionized our life style and habits. Although fast-foods are responsible for illnesses such as obesity and diabetes, this powerful monopoly is successful because of nutritional dependence, psychological addiction and a strong campaign of advertisement of their products. These cholesterol rich products that fast foods are proposing to

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    Essay Length: 1,444 Words / 6 Pages
    Submitted: May 10, 2017 Autor: sofiat98
  • H&m Marketing Plan

    H&m Marketing Plan

    H&M MARKETING PLAN MRKT 5000 OB S1 2017 PREPARED BY DAWA GYATSO TABLE OF CONTENTS HEADINGS PAGE EXECUTIVE SUMMARY 3 BACKGROUND 3 MARKETING OBJECTIVES 4 CURRENT MARKET SITUATION 5 MARKET PLANS 9 IMPLEMENTATION AND CONTROL OF MARKETING PLAN 13 BIBLIOGRAPHY 13 1. EXECUTIVE SUMMARY While H&M is growing, and expanding strongly in the worldwide markets, it must strengthen its online platforms, customer relations and brand loyalty in Switzerland to sustain its performance. Switzerland is the

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    Essay Length: 2,918 Words / 12 Pages
    Submitted: June 3, 2017 Autor: Dawa Gyatso
  • Marketing Plan - Johnson & Johnson

    Marketing Plan - Johnson & Johnson

    Marketing Plan University of the Incarnate Word ________________ Marketing Plan The purpose of this paper is to prepare a marketing plan for either a new or existing product or service for an existing health care related company. The product chosen is a smart phone app that monitors the intake of glucose for individuals with diabetes. According to the Centers for Disease Control (CDC), the most current number of individuals in the United States with diabetes

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    Essay Length: 4,899 Words / 20 Pages
    Submitted: June 27, 2017 Autor: Lee2017
  • Marketing Plan for Pawnshields

    Marketing Plan for Pawnshields

    MARKETING PLAN FOR PAWNSHIELDS Marketing Plan for PawnShields May 15, 2017 ________________ Contents Executive Summary 8 1.0Introduction 9 1.1Market segmentation 9 1.1.1Market analysis summary 10 1.1.2Market segmenting strategy 10 1.1.3Market trends 11 1.2Financial analysis 11 1.3Marketing mix 4ps and 7ps 15 1.3.1Product 15 1.3.2Pricing strategy 16 1.3.3 Promotion strategy 17 1.3.4Place 19 1.3.5People 20 1.3.6Process 20 1.3.7Physical evidence 20 1.3.8The 4Cs 20 1.4Competitive strategy 21 1.5Implementation strategy 21 1.6competitive edge 22 1.7Cash flow analysis 23

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    Essay Length: 4,176 Words / 17 Pages
    Submitted: September 2, 2017 Autor: Kamy Jud
  • Tesla Marketing Plan

    Tesla Marketing Plan

    Gift Anuyah Tesla Marketing Plan Customer Analysis In order for Tesla to be successful with its Model 3 launch, it has to identify and segment its target customer groups. However, before determining exactly which customer bases to pursue, Tesla must first weigh three key criteria concerning its customer groups: * Substantiality involves the size of the target group, not just today, but also in the future. In the case of Tesla, this is a huge

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    Essay Length: 3,715 Words / 15 Pages
    Submitted: September 11, 2017 Autor: Gift Anuyah
  • Virtual Fitting Mirror Marketing Plan

    Virtual Fitting Mirror Marketing Plan

    5.0 Marketing Plan 5,1. 4 Ps 5.1.1 Product VFM classified as a first launch product in Malaysia. We focus to sell a good quality product inspired with the latest technology including the unique and innovative product. The main function of VFM is Auto-Calculating Body Measurement System. The mirror will detect the object that reflect to the mirror to auto-calculating the body measurement like eyes, face, shoulder, hands and all part of body. The 3D-MSMS will

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    Essay Length: 967 Words / 4 Pages
    Submitted: November 18, 2017 Autor: Shuh Fang

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