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Last update: April 8, 2015
  • Marketing Case

    Marketing Case

    This course introduces some of the important frameworks and quantitative analysis methods available as tools for thinking to decision‐makers in virtually all industries, in almost all managerial and decision‐making functions, and at most organizational levels. The course also reviews how the real‐life applications of these frameworks and methods are helping to drive better business decisions to a variety of problems in industries as wide ranging as transportation, telecommunication, banking, manufacturing, health care, retailing, and natural

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 26, 2013 Autor: pray007
  • Market Leader in Competitive Strategy

    Market Leader in Competitive Strategy

    Han Bo soliciting contributions / Dongmao Education and Training Center A leadership position in the enterprise in order to remain the leading and dominant position in the market, generally from the action in the following three aspects: (1) try to expand the overall market demand; (2) to take effective defense measures and attacks to maintain now some market share; (3) expanding the market share. Introduce a market leader in competitive strategy the famous Nestle, for

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    Essay Length: 374 Words / 2 Pages
    Submitted: February 27, 2013 Autor: changzhousunbin
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Produce sellers U. S. Postal Service Cook's Pest Control Sony Goods or services produced by the organization Fruits and vegetables Mail courier service Pest control services, termite control services Electronics (T.V.'s, gaming systems, etc.) Barriers to entry Non-existent Legal restrictions Customer loyalty, quality service Brand name loyalty, money, technological innovation. Number of

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: February 27, 2013 Autor: coolmattntata
  • Marketing Case Audi

    Marketing Case Audi

    1. Identifying the Problem It must strengthen the global sales outside Europe especially in the US - In the US, Audi has a bad reputation in reliability, having a buggy electronic system and an outdated sales and marketing network - Audi’s dealerships in the US mostly share the floor space with other brands in the store - The other brands have better lease terms - They have a bad image because of the 1980s sudden

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    Essay Length: 467 Words / 2 Pages
    Submitted: February 28, 2013 Autor: jmilmendezona
  • Direct Buy Marketing Analysis

    Direct Buy Marketing Analysis

    Referral Program Learning how new clients find out about your company is an important component of a marketing program. Referrals are one of the best ways to gain new clients and one of the least expensive ways to do it. Referral systems are critical for success of a company and are undeniably a successful form of advertising. Referrals require less money than major marketing campaigns and have the potential to drive in quality prospects. Referral

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    Essay Length: 2,171 Words / 9 Pages
    Submitted: March 2, 2013 Autor: patrickstence
  • Mba Marketing

    Mba Marketing

    MBA Marketing Assessment task Length Weighting within unit (if relevant) Due date 1. Group Written Case Report 2. Rebuttal Strategy Outline 3. Group Presentation slides (and Rebuttal Slides if used) 1. 2,000 word Case Report 2. maximum 2 page Rebuttal Strategy 3. 12-15 minute presentation. 40% of which: • 60% Written Report and Rebuttal Strategy • 20% Presentation Slides (and Rebuttal Slides if used) • 20% Peer Assessment At start of relevant case discussion session.

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    Essay Length: 551 Words / 3 Pages
    Submitted: March 3, 2013 Autor: carlosrojasgirao
  • Money People Market

    Money People Market

    It was reported that’s today’s economy is improving statistically but many people believe that the economic conditions are getting worse. People around the world witnessed the earthquake and tsunami that destroyed Japan back in March 11, 2011. Japan as one of the richest countries in the world was suffering from nuclear crisis that influenced the global economy. It was the worst earthquake the country ever experienced. Japan gets more than third of its power from

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    Essay Length: 439 Words / 2 Pages
    Submitted: March 3, 2013 Autor: izzi1990
  • The Impact of Wom in Network Marketing

    The Impact of Wom in Network Marketing

    MODERN UNIVERSITY FOR BUSINESS AND SCIENCE The Role of WOM in Network Marketing Senior project submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Marketing Prepared by: Firas Osmat Saab Supervised by: Latifa Attieh Summer semester 2010-2011 The Role of WOM in Network Marketing II The Role of WOM in Network Marketing III The Role of WOM in Network Marketing IV Acknowledgments This senior project would not have been

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    Essay Length: 8,878 Words / 36 Pages
    Submitted: March 4, 2013 Autor: FirasSaab
  • Proper Marketing Strategies

    Proper Marketing Strategies

    Introduction This report evaluates many different aspects of starting an e-commerce business, more specifically, an e-auction website. In order to begin developing on this idea, research on other specialist e-auction websites had to be the first step. Carefully selecting a niche market area that suites certain required criteria had to be taken into consideration when making the decision. Proper marketing strategies and business models were analyzed during the process to ensure a stable and viable

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    Essay Length: 1,601 Words / 7 Pages
    Submitted: March 5, 2013 Autor: highmancubed
  • Capital Markets

    Capital Markets

    1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Institutions: - Companies Companies are looking for capital to finance and grow their businesses. In return they should become profitable and therefore be a valuable investment at the capital market. - Investors Investors want to increase their savings. They are investing in stocks in order to receive return rates to cover

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    Essay Length: 302 Words / 2 Pages
    Submitted: March 5, 2013 Autor: demibo
  • Introduction to Marketing

    Introduction to Marketing

    Introduction to marketing Introduction In this task, I will be evaluating the marketing techniques (segmentation, targeting, branding and relationship marketing) used by my selected organisation. I would explain how primary and secondary research has been used and also how qualitative and quantitative analysis has been used for the marketing techniques. I would also be making recommendations for future innovation in improvement and development. Segmentation Segmentation is the way in which the market is divided into

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    Essay Length: 3,770 Words / 16 Pages
    Submitted: March 6, 2013 Autor: prec123
  • Internet Marketing

    Internet Marketing

    Introduction: In this task I am going to evaluate the usefulness of internet marketing for customer needs. For this Unit my chosen organisation is Tesco. Tesco is the one of the largest British retailer by both global sales and domestic share. At the moment it is the third largest global retailer based on revenue. It sells lot of product such as home, health, car insurance, clothing, financial service and consumer electronics. Also renting and retailing

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    Essay Length: 398 Words / 2 Pages
    Submitted: March 9, 2013 Autor: bashar998
  • Mkt 421 - Marketing Mix

    Mkt 421 - Marketing Mix

    Marketing Mix MKT/421 Marketing Mix Identify your selected organization and the industry in which it exists. In 1943 UT Southwestern Medical Center was established as a small wartime medial college. In 2005 UT Southwestern acquired University Hospitals that consisted of Zale Lip shy and St Paul Hospitals as of the present time is named UT Southwestern University Hospitals Zale Lip shy and St Paul. “UT Southwestern Medical Center is a multifaceted academic institution nationally recognized

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    Essay Length: 1,240 Words / 5 Pages
    Submitted: March 9, 2013 Autor: cpicke12
  • Potential Markets

    Potential Markets

    ABSTRACT Before a business can invest in any country it has to obtain information on the regulations of that country. In order to for a business to be prosperous a manager has to search for potential markets and sites that will prove to be beneficial to the company.   The flow of capital from nation to nation in exchange for stakes of ownership in domestic companies and other assets is known as foreign investment. This

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: March 9, 2013 Autor: latiyshia
  • Marketing Plan of Wireless Cable Tv

    Marketing Plan of Wireless Cable Tv

      Table of Contents EXECUTIVE SUMMARY 3 ENVIRONMENTAL ANALYSIS 4 Internal environment 4 External environment 5 Porter’s five model…………………………………………………………………………………………………………………………………. 8 MARKETING OBJECTIVES….…………………………………………………………………………………………………………………10 Target market ……………………………………………………………………………………………………………………………………….10 Target volume…………………………………………………………………………………………………………………………………….…11 MARKETING MIX STRATEGIES AND PROGRAMS…………………………………………………………………………………….12 Product strategy…………………………………………………………………………………………………………………………………….12 Price strategy…………………………………………………………………………………………………………………………………………12 Distribution strategy……………………………………………………………………………………………………………………………..12 Promotion strategy………………………………………………………………………………………………………………………………12 MARKETING ORGANIZATION…………………………………………………………………………………………………………………13 IMPLEMENTATION, EVALUATION AND CONTROL……………………………………………………………………………….…14 BIBLOGRAPHY ……………………………………………..……………………………………………………………………………………….16 APPENDIX……………………………………………………………………………………………………………………………………….……..17 Executive Summary Wateen Telecom is a converged communication services provider that fulfills connectivity requirements for organizations and individuals in Pakistan. Wateen Telecom delivers complete solutions for

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    Essay Length: 4,745 Words / 19 Pages
    Submitted: March 11, 2013 Autor: sohaib16
  • School-Based Marketing

    School-Based Marketing

    School-Based Marketing Should advertisers stay out of schools and respect them as a “commercial free” zone? If not, what limits should they abide by in attempting to advertise to school-aged children and teenagers? When it comes to school I believe that learning is the key objective. Unfortunately it seems as though commercialism is growing in schools across America. I do not believe that advertisers should stay out of schools and respect them as a “commercial

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 13, 2013 Autor: hehateme
  • The Effects of the Price Control Policy on the Real Estate Market in China

    The Effects of the Price Control Policy on the Real Estate Market in China

    Table of Content 1. Summary 2. The application of the economic theories 3. The economic theories contribute to a better understanding of the reality 4. Conclusion 5. Appendix 6. Literatur 1. Summary “I know people are living in cramped conditions, but we are resolved to set the real estate industry on a healthier course by the end of this term of government.” This address given by Wen Jiabao on February 27, 2010 reverberated, and jars

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    Essay Length: 3,556 Words / 15 Pages
    Submitted: March 14, 2013 Autor: Geragin
  • Chinese Cosmetic Market

    Chinese Cosmetic Market

    According to an authoritative analysis predicts that total sales this year, Chinese cosmetic market will reach 800 billion, of which at least 40 billion male products, the next 5 years will demand a rate of 96% per year, and profits of males than females high-end products. European and American men's care products currently account for 30% share, and is increasing at an annual rate of 25%. With the growing prosperity of the domestic cosmetics market,

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    Essay Length: 449 Words / 2 Pages
    Submitted: March 15, 2013 Autor: susie00509
  • Marketing Case

    Marketing Case

    Malaysia is a rapidly developing country. Because of the rapid development, various public facilities have been provided by the authorities to help people enjoy the comforts of life. There have many type of public facilities in Malaysia, one of them is public transportation. The first public transport that I ride is light rail transit (LRT). Seven years ago, I took the LRT to go for a walk. The purpose is to feel self experience to

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    Essay Length: 252 Words / 2 Pages
    Submitted: March 19, 2013 Autor: apex123
  • Fashion Marketing

    Fashion Marketing

    Introduction This essay evaluates theories of e-marketing within a fashion context and discusses the models which a marketing manager should consider when developing an e-marketing strategy. It introduces and defines e-marketing and the internet, as marketing managers should possess a basic knowledge of this when taking on an e-marketing manager role. It will focus on the characteristics of the internet and its implications on fashion retail with particular focus on interactivity, individuality and integration. It

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    Essay Length: 349 Words / 2 Pages
    Submitted: March 20, 2013 Autor: karina29
  • Marketing Coca Cola and Ibm

    Marketing Coca Cola and Ibm

    Coca Cola Coca Cola is a huge success in the world, why, because the company strongly focuses of its customers and provides them with beverages they would prefer over their competitors, for example, in the Asian region people prefer to have their colas a bit more sweet than the rest, therefore Coca Cola provides them with a more sweetened version of the cola. The strategies that are being used by Coca Cola are product differentiated

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    Essay Length: 713 Words / 3 Pages
    Submitted: March 20, 2013 Autor: mehwish11
  • Market Case

    Market Case

    Matt Lorello Business 417 Professor Pearce 12 March 2013 The company explained during the idea generation exercise describes the creation of a hedge fund that focuses on sports. This firm will go under the name of the Black Box Sports Investment Firm and instead of betting on the stock market, the investment firm would be placing wagers on sporting events through sports books in Las Vegas, Nevada. The company would bet on items such as

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: March 20, 2013 Autor: Mrlorell
  • Dell Marketing Case Study

    Dell Marketing Case Study

    TASK 1 a) Optional Product Pricing In this pricing strategy, company’s usually offer to sell optional or accessory products along with the main product. However, they would have to carefully decide on which items to include in the base price and which to offer as options. In Dell, they offered different price ranges according to their optional products. The optional products that they are offering along laptops are processors, hard drives, and RAM. They differ

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 23, 2013 Autor: khirthi
  • Larry's Market

    Larry's Market

    Locally and family owned since 1945, Larry's Markets was founded in Seattle, is one of the Northwest's premier grocery and retail operations. Larry's Markets provides its customers' everyday grocery needs, and features fresh meats and produce from local growers, regional and international wine selections, and environmentally-friendly foods and household products. It believes in community involvement as a natural extension of the company's civic responsibility and encourages volunteerism from its more than 800 employees at six

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    Essay Length: 632 Words / 3 Pages
    Submitted: March 24, 2013 Autor: marcjacobs
  • Marketing Case

    Marketing Case

    Dear Sirs, I want to introduce you a go green company--- Save Paper Corporation. I am the CEO of this company and I have been doing go green business for a long time. Our company has strong team members, who are all graduated from top universities in the U.S.A, and with lots of experience. Our goal is helping our clients save money and at the meantime make the environment getting better. The product I want

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    Essay Length: 360 Words / 2 Pages
    Submitted: March 27, 2013 Autor: viviliu